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Gráinne Barron, CEO of Viddyad, accepts the award from ESB's John McKiernan. Marc O'Sullivan

Create-your-own-video-ad company wins start-up award

Viddyad praised for originality and potential by judges at ESB Spark of Genius award during Web Summit.

A COMPANY THAT allows anyone to make a video ad “in seconds” has taken a major start-up award at the Web Summit.

Viddyad wins €25,000 along with the new ESB Spark of Genius title – the Irish company impressed by creating the “first cloud-based video ad creation tool”.

It allows you to use stock pieces of video and images, add text, logo, music and special effects and the Viddyad platform takes over and pulls the whole lot together. Only if you like the finished result, do you pay a small fee to remove the watermarks from the stock imagery.

The CEO of Viddyad, Grainne Barron, brought her whole team on stage for the presentation at the RDS, saying , “I’m really proud of my team, their professionalism and everything we have built together.”

Each of the three finalists – picked out of over 100 Irish tech start-up companies – had to pitch their product in front of the large audience on the main stage at the Summit. Barron’s pitch seemed to particularly impress with attendees tweeting:

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The other two finalists were Pharmapod and LearnUpon. Both offer cloud-based services with Pharmapod serving pharmacists with management, reporting and analysis of cases on their software and LearnUpon allowing companies to create online training courses for employees.

John McKiernan, strategic partnership development manager with ESB, said: “The calibre of this year’s entries highlights the talent and creativity that exists in Ireland today, and the spirit of enterprise that will help to uphold our reputation as a centre for innovation excellence.”

This is the fourth year of the ESB Spark of Genius awards and they are open to any Irish start-up that is in operation less than three years and has had less than €1m in funding to date. Other winners include Datahug and Smartthings, who went on to raise €6m and €3m in investment after their win.

This is what the Nasdaq bell ringing in Dublin looks like>

Tech leaders gather for start of Dublin Web Summit>

Irish company wins world distribution rights for skateboarding doc>

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    Mute pagan
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    Oct 8th 2012, 5:53 PM

    Jesus. Its like a broken record with this governsnt. All im hearing is Were hopeful of a deal on Anglo.
    Grow a pair of balls and change the record.

    111
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    Mute Jason Bourne
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    Oct 8th 2012, 9:00 PM

    Hes just playing his part in this charade. He is complicit in the looting of our country. Hes not on our side, never was and never will. Even the blind can see that.

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    Mute mike
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    Oct 8th 2012, 5:56 PM

    A forty year bond. Just enough time for all involved to be dead.. And our kids will have to deal with it.. That’s what you call the perfect kick of the can down the road.

    92
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    Mute Shayne O'Odonoghue
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    Oct 8th 2012, 6:31 PM

    Dear Mr Noonan,

    Never mind Time Magazine, the majority of Our people want to see your party on the back of a milk carton!

    Get lost…

    66
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    Mute Declan Cotter
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    Oct 8th 2012, 11:31 PM

    Think you will find majority don’t

    6
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    Mute Killian shaw
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    Oct 8th 2012, 11:35 PM

    #shayne. …..the last election would suggest you’re wrong.

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    Mute Kerry Blake
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    Oct 9th 2012, 12:08 AM

    Next election that hopefully will come soon, may l suggest you are wrong Declan and Killian. Hopefully it will come very soon before those who said not a penny more or Labours way or Frankfurts way do not pay more money over to unsecured bond holders 18 billion this year so far what a record….

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    Mute Killian shaw
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    Oct 9th 2012, 12:16 AM

    Yes. That would be fantastic Kerry. Maybe the evil axis of Fine Gael & Labour could be replaced by a winning combination of Fianna Fáil, the architects of our economic catastrophe and Sinn Fein, whose only experience of dealing with banks involves balaclavas and a teller handing cash over the counter. We’d be soooooo lucky.

    6
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    Mute Kerry Blake
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    Oct 9th 2012, 12:35 AM

    Yeah Killian FG/Lab don’t even bother with the balaclava and they are so stupid to hand over 18 billion euro to the banks! Also should you not check out FG, SF and Labour’s calls for more money to be spent while they were in opposition? 18 months in and all we have Stroke Reilly to look at.

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    Mute Killian shaw
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    Oct 9th 2012, 12:48 AM

    Yes Kerry. Being determined to stay in the Eurozone is really stupid. We don’t need foreign direct investment here. We can thatch our rooves and sit around the fireplace drinking Poitin and reading Peig Sayers. Refusing to pay = exit from Eurozone = economic abyss.

    5
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    Mute Disildoforus
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    Oct 8th 2012, 6:23 PM

    This is getting boring now … Michael ‘Hopeful’ Noonan, more like Michael ‘Hopeless’ Noonan!

    58
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    Mute Killian shaw
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    Oct 8th 2012, 11:33 PM

    The country’s in a better state now than when he took over. Something which all you chronic, begrudgers seem to be oblivious too.

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    Mute Killian shaw
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    Oct 8th 2012, 11:34 PM

    To

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    Mute Rommel Burke
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    Oct 9th 2012, 12:22 AM

    Better in what way?

    7
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    Mute Killian shaw
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    Oct 9th 2012, 12:28 AM

    #rommel See below.

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    Mute Thomas Newell
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    Oct 8th 2012, 6:16 PM

    In other words he will have some line of bull-shit to spin to the people in the hope it keeps him and enda in power after they do like all good politicians do now and financially rape the middle and lower classes in the budget with cuts and taxes while increasing the speed on the elite money train for them and there rich mates.

    58
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    Mute Mike Clinton
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    Oct 8th 2012, 6:09 PM

    Oh look… A pink elephant has just landed in Dublin airport.

    40
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    Mute Val Kearney
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    Oct 8th 2012, 8:11 PM

    Here’s a quick resolution – Refuse to pay it! And when you’re asked why tell them with the bailout and everything that came with it, Ireland stopped the spread of fiscal instability to the rest of the Eurozone and we didn’t get an ounce of help or thanks with it or for it. See how they like them apples.

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    Mute Killian shaw
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    Oct 8th 2012, 11:41 PM

    Cunning. Just one thing: Gardai, hospitals, roads, schools, firemen….who’s going to pay for that, exactly once we’ve adopted your superbly crafted economic strategy?

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    Mute Kerry Blake
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    Oct 8th 2012, 11:58 PM

    Same people who are paying for the bank bailouts Killian. Did you ever hear about Iceland and how that country went about sorting itself out?

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    Mute Killian shaw
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    Oct 9th 2012, 12:05 AM

    Iceland’s in the EU, is it Kerry? We’d be an economic wasteland for decades if we walked away from our debts. And by the way- it’s our debt. We owe it. We went nuts for ten years- with the big houses, cars and holidays. And we’ve no one else to blame but ourselves. Let me guess- you didn’t. Tired of that line too.

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    Mute Kerry Blake
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    Oct 9th 2012, 12:45 AM

    Eh Killian did you ever hear of NAMA? Nothing to do with big cars and holidays. Maybe you need to do a bit more research before following the party line? If your at fault take your medicine I see no reason why I should cover your excesses.

    Also seeing your so certain we would be a economic waste land for decades can you point our one county that after defaulting spent ‘decades’ ??

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    Mute Killian shaw
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    Oct 9th 2012, 1:05 AM

    How’s Greece doing, Kerry? You reckon FDI will be queuing up to do business in Athens any time soon?

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    Mute Killian shaw
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    Oct 9th 2012, 1:09 AM

    And NAMA’s there, Kerry because people exactly because of holidays, cars and greed. People buying houses they couldn’t afford, very often buying two or three houses and bloating the market. Not to mention people taking 100% mortgages, sometimes 110% mortgages. Any if that ring a bell with you? Or do you need to do some more research?

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    Mute John Murray
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    Oct 8th 2012, 6:46 PM

    Sounds like yet more posturing. 1 1/2 years in Govt and still nothing concrete from this shower. I hope this isn’t a half-arsed attempt to calm the mood of the public pre-budget.

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    Mute graham galvin
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    Oct 8th 2012, 6:54 PM

    thats all it is.i dont even listen to them anymore.they constantly tell bs lies.noonan is a bilderberg lapdog so we know where he is receiving his orders from.

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    Mute Killian shaw
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    Oct 8th 2012, 11:38 PM

    Nothing concrete? Growth restored. Commercial sovereign lending rates halved on the open market. Interest rates on our loans reduced. Genuine prospect of getting the IMF out of our country and sovereignty restored. I know it’s easier to lazily criticise and more populist to whine about the Government. Just know you sound ridiculous saying it…

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    Mute Killian shaw
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    Oct 9th 2012, 12:40 AM

    Don’t just tap the thumbs down icon. That requires finger dexterity. Chimps have that. If I’ve told a mistruth, contradict me.

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    Mute richie meade
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    Oct 8th 2012, 6:54 PM

    Talking boll*x again, simple as that

    29
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    Mute Killian shaw
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    Oct 8th 2012, 11:39 PM

    Yes you are indeed.

    5
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    Mute Paddy Rodgers
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    Oct 8th 2012, 11:47 PM

    Richie
    I’m tired of people with no more than two brain cells to rub together using the language of the gutter. Regardless of your intellectual deficits please try to use English without the filth.!

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    Mute Kerry Blake
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    Oct 9th 2012, 12:03 AM

    Paddy bit tired of those deriding people saying that our Finance Minister is yet again talking rubbish. Seismic shift, I’d be laughing out loud if it was not killing our country

    11
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    Mute richie meade
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    Oct 9th 2012, 12:31 AM

    Please replace with balderdash if easily offended

    4
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    Mute richie meade
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    Oct 9th 2012, 1:29 PM

    By the way Killian my comment was about our esteemed finance minister, just realise it looks like a comment about yourself which it was not

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    Mute THE GRINDER
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    Oct 8th 2012, 7:12 PM

    the negotiating position is bent over and begging

    25
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    Mute Tony Skillington
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    Oct 8th 2012, 8:01 PM

    Juncker looks like he’s taken his wallet out to give Noonan a few bob…:)

    10
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    Mute Paul Simmons
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    Oct 9th 2012, 7:38 AM

    Killlian is just another YFG continuity Fianna failer who toes the party line. You’re dead right about one thing killian , I don’t blame Noonan et al I blame the people who voted for FF and continuity FF. You say Iceland isn’t in the EU. You’re right they’re not! But you answered the big question. They’re not dancing at the crossroads or drinking potin. Switzerland isn’t in the EU either how are they doing? If we were Iceland now wed he on a roll. We have the potential (or we did) ourselves to get out of this mess. One things for sure Continuity Fianna Fáil just like its professor the Greens will hold on to power at all costs. This isn’t about Us the people. This is about fat EU pensions, CPA pensions and lining the pockets of the same people who got us here in the first place. Our only hope ( and I think it will come soon) is another Leman black swan type event that will bring this whole pyramid system down. The whole ESM leveraged farce is very precarious. Noonan knows this and is playind classic poker delay tactics to fool the coping classes. Think Greece was bad? Watch this space.

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    Mute Paul Simmons
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    Oct 9th 2012, 7:39 AM

    Apologies for the typos. Godam iPhone keyboard

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    Mute Nick Beirne
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    Dec 18th 2012, 10:43 AM

    Np

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    Mute paul hyland
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    Oct 9th 2012, 12:13 AM

    How can 2m working people be expected to pay for the greed of those feted on the back page !!!!! Where are all the maybacks now !!!!! Developers driving cars worth 700k and now we know the taxpayer funded the rich

    8
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    Mute Killian shaw
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    Oct 9th 2012, 12:33 AM

    #Paul Were you hibernating during the Celtic Tiger years? You really believe it was a handful of bankers and developers who did this? The whole country didn’t go greedy, no? We didn’t keep voting in a FF Government we knew to be corrupt to keep the good times coming, no?

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    Mute Kerry Blake
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    Oct 9th 2012, 12:48 AM

    Killian did you never hear of NAMA. Grow up for god sake and understand we the people are paying for the greed of a few and inept politicians.

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    Mute Killian shaw
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    Oct 9th 2012, 1:14 AM

    Grow up, Kerry? You’re the one who’s like a petulant child rolling around on the floor of the supermarket aisle, stamping your feet screaming ” I don’t want to pay! I don’t want to pay! I don’t want to pay!!!!!! Ireland is a modern sophisticated country playing in the big league, Kerry. And it will survive this and prosper. But serious times call for serious people. All clowns off the stage.

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    Mute seamus mcdermott
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    Oct 9th 2012, 6:08 AM

    Don’t you love it when people underscore their weak position by resorting to name-calling?

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    Mute John Canno
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    Oct 9th 2012, 5:23 PM

    @Killian
    So, since you’re so clever, tell me where the money is? How much of the 67 billion euro went to repay bad debt? Half, you say? No. Try €600’000 of the 3 billion allocated and given to banks. That’s about a couple cents from every single taxpayer. The other 64 billion has gone straight to bondholders in Europe.

    Yes, maybe there were excesses during the CT years. Can’t deny it. You seem in full denial that it’s still going on though, how about you tell me how much money the taxpayer spends on expenses like hair cuts and ladies underwear? If you said 500 million euro, you’d be wrong. It’s over a billion euro – in expenses that are untaxed, unvouched, and include the mere act of showing up to do their job.

    What you fail to understand, is that this country is in trouble. We’re in trouble NOT because people are out of control, or because we are poor debt repayers, but because Enda Kenny and his ilk insist on milking the working man – the worker, the one who is the economy – and instead passes massive tax breaks to his wealthy pals, while increasing his own income. Why yes, he recently gave himself a top up of €10’000 – on top of his existing salary which was more than 20% higher than his peers in much larger countries, countries which don’t have billion euro expenses and lavish jets.

    You like to laugh and poke at the people who are actually infected by this pathetic excuse of a government, but tell me this: who is responsible for the budget that is sucking the economy to the point of collapse? Who wrote that budget?

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    Mute Enda Story
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    Oct 8th 2012, 9:00 PM

    Croke Park costs a lot more than promissory notes! Gonna do something about that Michael?

    5
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    Mute Mary Kavanagh
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    Oct 8th 2012, 10:39 PM

    * lend you. Damn phone!

    2
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    Mute Paddy Rodgers
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    Oct 8th 2012, 11:48 PM

    Mary
    It wasn’t the phone pet!
    It was you!

    1
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    Mute Mary Kavanagh
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    Oct 8th 2012, 10:38 PM

    Caption for this photo: “You want me to lend HOW much, Michael?”

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    Mute John Canno
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    Oct 9th 2012, 5:14 PM

    Caption “so if I does add a two and a two, I gets a four? Hur, Hur, them number things is funny. Thanks Mista Jean-Claude!”

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