Advertising
# advertising - Yesterday’s News
Kids have serious ‘pester power’ on family food purchases
The breakfast cereal in a family’s cupboard is often dictated by the children.
# advertising - Thursday 16 May, 2013
Google exec grilled in UK over ‘devious’ use of Ireland to reduce tax
MPs suggested that more sales activities are taking place in the UK than the company is willing to admit to.
# advertising - Monday 13 May, 2013
13 ads that make you want to stick knitting needles in your eyes and ears
Wimax, Go Compare, 1890, they’re all there.
# advertising - Thursday 9 May, 2013
16 of the cleverest ads from around the world
One of them is horrifying. See if you can figure out which one.
# advertising - Thursday 25 April, 2013
Business magazine compares Angela Merkel to Hitler in ad
Mercado magazine invites viewers to visualise Merkel as the Greeks, Spanish and Germans might see her.
# advertising - Sunday 14 April, 2013
How Mad Men ads compare with ones that actually ran in the 1960s
Kodak, Lucky Strike, Right Guard… here are the ads that Don Draper and co came up with, and the ads that the companies actually ran.
# advertising - Tuesday 9 April, 2013
LowLow takes on diet clichés in new ad campaign
“Cos women and muffins can’t co-exist”
# advertising - Saturday 6 April, 2013
PepsiCo exec admits Diet Pepsi is basically only for women
It’s “targeted at females who love home design” apparently as marketing director reveals tactic to help ailing sales.
# advertising - Friday 29 March, 2013
9 incredibly clever ads for real jobs
We’re kind of gutted we can’t apply for these.
# advertising - Tuesday 26 March, 2013
Google Chrome channels every Irish kid for new ads
Ma, Ma-aa, Maa-aa, Maaa-aaa, Maaaaaaammmmmmmmmmm.
# advertising - Monday 25 March, 2013
Ford India apologises for ad image of women gagged in car
The ads were uploaded to the Internet without the carmaker’s approval.
# advertising - Sunday 17 March, 2013
This is what we would buy if we were really rich
It’s only an exact replica of one’s private jet, you know.
# advertising - Monday 18 February, 2013
Doctors in UK call for ‘soda tax’ and ban on junk food advertising
The Academy of Medical Royal College said current restrictions, on advertising for children in particular, were failing to tackle obesity problems.
# advertising - Saturday 16 February, 2013
Timeline: Race and advertising in America
Business Insider tells the story of Race in America, through its print and television advertisements.
# advertising - Thursday 14 February, 2013
Column: Why Valentine’s Day is a marketing dream
You can’t put a price on love – really? As long as there’s consumer interest in Valentine’s Day, the commercial opportunities will follow, writes Dr Margaret-Anne Lawlor.
# advertising - Monday 4 February, 2013
Rory McIlroy — the new face of Nike is also the new face of this San Diego building
Guess you’ve made it now, Rors…
# advertising - Friday 1 February, 2013
Google and French news websites reach agreement over the news
Google will set up a €60 million fund to help French newspapers develop online projects – but won’t stop indexing content from French news sites.
# advertising - Wednesday 23 January, 2013
Video: What do you think of the new Guinness ad?
This one cost €6.5m to make. Worth it?
# advertising - Friday 28 December, 2012
1982: Women’s bodies used to sell ‘everything from cars to chocolate bars’
A campaign dedicated to eliminating the degrading treatment of women in advertising wrote to the Taoiseach in 1982 to highlight the ‘continual humiliation’ of women in the media.
# advertising - Tuesday 25 December, 2012
Irish ads of yore that we don’t mind at all
There are no ads on RTÉ today… but if there were, we wouldn’t be charmed if they were like these ones from the turn of the 19th century.
# advertising - Friday 21 December, 2012
Psychic Readings Live top broadcasting complaints list
The Broadcasting Authority of Ireland upheld four complaints and resolved one complaint.
# advertising - Thursday 20 December, 2012
How to sing Jingle Bells while terrified by a speeding car
New BMW ad challenges a capella group to harmonise while being thrown around a race track.
Irish smokers start at lower age than any other EU country
A new report from the European Commission showed that 51 per cent of people in Europe have never smoked and one fifth have given up.
# advertising - Tuesday 18 December, 2012
Brad Pitt vs Scarlett Johansson: Which perfume ad is more enraging?
This festive season sees two titans of celeb endorsement go head-to-head. Which do you hate more?
# advertising - Monday 17 December, 2012
Tourism Ireland wins two major marketing awards
Ideas such as a social-media-led mystery holiday won the gongs for all-island tourism body.
# advertising - Thursday 13 December, 2012
YouTube’s 20 most popular ads in 2012
Snoop Lion rapping about Hot Pockets and a lot of Old Spice…
# advertising - Saturday 8 December, 2012
Sexist, unhealthy or just plain bad: 15 ads from 1960s and ’70s mens’ mags
“Beware of the man with his own pool table.”
# advertising - Saturday 1 December, 2012
Australia introduces plain packaging for cigarettes
All cigarettes will now have to be sold in identical, olive-brown packets bearing the same typeface and largely covered with graphic health warnings.
# advertising - Thursday 29 November, 2012
Tourism Ireland wants to increase US visitors by one-fifth by 2015
The Gathering and takeover of ireland.com website central to plans to get US visitors to ‘Jump Into Ireland’.
# advertising - Wednesday 28 November, 2012
The Guardian’s “Three Little Pigs” tops Adweek’s best ad list for 2012
The advertisement uses the children’s story to illustrate the evolution of a news story and public engagement in the news.
# advertising - Sunday 25 November, 2012
10 viral marketing Facebook posts that got most ‘likes’
These were the most successful marketing posts on Facebook last month.
# advertising - Tuesday 20 November, 2012
The 9 at 9: Tuesday
The nine stories you need to know this morning.
Advertising authority to monitor ads by companies on social media
Posts by companies on social media websites that advertise products now under the remit of the Advertising Authority of Ireland.
# advertising - Friday 9 November, 2012
Brace yourselves… it’s the John Lewis Christmas ad
Sad snowman alert!
# advertising - Monday 5 November, 2012
Paddy Power sticks to its guns after advertising watchdog complaint
At least one complaint has been lodged with the Advertising Standards Association of Ireland over this morning’s newspaper ad.
# advertising - Friday 2 November, 2012
Playstation ad compares new console to woman with four breasts
The ad for the Playstation Vita appears in a French magazine, and has been faced with accusations of sexism.
# advertising - Wednesday 17 October, 2012
Smartphones the future of internet – and 10 other predictions
AOL’s Digital Prophet David Shing was speaking at the Dublin Web Summit today.
# advertising - Friday 12 October, 2012
Exemption of cheese under new advertising rules welcomed
Following recommendations by the Department of Health, new rules curtailing the advertising of unhealthy foods to children will not include cheese products.
New rules on advertising of ‘unhealthy’ food and drink to children
Foods high in fat, salt, or sugar will fall under the new regulations – but cheese products won’t.
Excruciating Model Photo Op of the Day
Argh! Oh, hold on…
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