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Marketing

# marketing - Today’s News

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# marketing - Sunday 10 August, 2014

From The Daily Edge Here’s why Ireland was glued to the Paddy Power Twitter account yesterday Texts

# marketing - Sunday 8 June, 2014

From The Daily Edge UPDATE: Paddy Power did not cut down a single Amazonian tree Pr Power

UPDATE: Paddy Power did not cut down a single Amazonian tree

But it wasn’t Photoshopped either…

# marketing - Friday 16 May, 2014

From The Daily Edge New restaurant lets customers pay by Instagramming their meals Hashtag Delish

New restaurant lets customers pay by Instagramming their meals

The “pay-by-picture” restaurant rewards you if you upload photos – and it’s all part of a marketing campaign.

# marketing - Tuesday 13 May, 2014

From The Daily Edge This Aberdeen pub is calling itself a ‘husband creche’ Daycare

# marketing - Thursday 20 March, 2014

Column: If you’d like to work in an industry, don’t be discouraged by negative perceptions

The obstacles preventing women from reaching their full potential in the workplace are being steadily dismantled, writes Mairead Fleming.

# marketing - Wednesday 19 March, 2014

From TheJournal.ie Fancy a move to Central Okanagan? Hundreds of Canada, Australia & NZ jobs on offer today Jobswatch

Fancy a move to Central Okanagan? Hundreds of Canada, Australia & NZ jobs on offer today

Yes, Central Okangan… It’s not as remote as it sounds.

# marketing - Sunday 16 March, 2014

‘Traditional marketing is dead or irrelevant’ – American Apparel’s marketing guru American Boy This post contains videos

‘Traditional marketing is dead or irrelevant’ – American Apparel’s marketing guru

Meet Ryan Holiday: self-confessed media manipulator, author and the marketing brain behind one of the world’s edgiest brands.

# marketing - Saturday 15 March, 2014

# marketing - Thursday 13 March, 2014

From TheJournal.ie ‘Ryanair is still Robin Hood, not the Sheriff of Nottingham’ Loved By The Good

‘Ryanair is still Robin Hood, not the Sheriff of Nottingham’

Digital strategy, Michael O’Leary and Ryanair wristbands. The Corkman tasked with making the carrier cuddly talks about the future.

# marketing - Monday 3 March, 2014

Ryanair’s new marketing man: We want to make it better for customers

Kenny Jacobs will tell DMX Dublin conference next week about plans to make the company a ‘digital leader’.

# marketing - Monday 24 February, 2014

# marketing - Friday 14 February, 2014

Want to know the secrets of digital marketing for SMEs?

Smart smaller businesses will give top tips at major digital marketing event, DMX Dublin.

# marketing - Wednesday 15 January, 2014

From The Daily Edge A devil baby is roaming the streets of New York terrifying innocent people Demon Days

A devil baby is roaming the streets of New York terrifying innocent people

It’s all part of a viral marketing campaign.

# marketing - Wednesday 20 November, 2013

From TheJournal.ie This ad wants little girls to dream of being engineers – not princesses Goldieblox

# marketing - Sunday 3 November, 2013

Why is this Amazon customer/reviewer so powerful?

Michael Erb approaches reviews like a job – now companies send him products for free in the hope that he’ll notice them.

# marketing - Wednesday 30 October, 2013

Create-your-own-video-ad company wins start-up award

Viddyad praised for originality and potential by judges at ESB Spark of Genius award during Web Summit.

# marketing - Sunday 27 October, 2013

The 10 simplest brands in the world…

…And why that simplicity is one factor in their success.

# marketing - Thursday 24 October, 2013

Starbucks want to take over the world – with tea Tea Party This post contains a poll

Starbucks want to take over the world – with tea

CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?

# marketing - Friday 11 October, 2013

From TheJournal.ie Think you can make Ryanair friendlier? Come this way… Job Fairy

Think you can make Ryanair friendlier? Come this way…

Fancy trying to make one of the most notoriously prickly companies in the world more cuddly? Now’s your chance.

# marketing - Tuesday 8 October, 2013

From The Daily Edge Is this terrifying stunt the best prank ever? Coffeetogo

Is this terrifying stunt the best prank ever?

Keep calm and Carrie on…

# marketing - Friday 27 September, 2013

From TheJournal.ie Pasta maker in hot water after saying they’ll never have gay couples in ads Pasta Joke

Pasta maker in hot water after saying they’ll never have gay couples in ads

Barilla has had to issue an apology after a backlash to the CEO’s comments about “classic” family values.

# marketing - Monday 23 September, 2013

From TheJournal.ie Clerys ‘hoping to reopen with a bang’ for Christmas period Clerys

Clerys ‘hoping to reopen with a bang’ for Christmas period

A marketing team has now started work on a campaign to create a “buzz” ahead of the reopening which is expected in advance of the key Christmas period.

From The Daily Edge 6 angry responses to Arthur’s Day Arthur's Day

6 angry responses to Arthur’s Day

Not everyone approves of raising a glass ‘to Arthur’.

# marketing - Thursday 19 September, 2013

Cheer up, Grumpy Cat: You have an ad deal

The internet-sensation feline is now ‘spokescat’ for a brand of cat food.

# marketing - Saturday 27 July, 2013

From TheJournal.ie Column: Does celebrity marketing actually work? Opinion

Column: Does celebrity marketing actually work?

Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?

# marketing - Tuesday 11 June, 2013

From The Daily Edge Nestlé launches premium bottled water – for the gals Here Come The Girls This post contains videos

Nestlé launches premium bottled water – for the gals

Hey girl. We’ve heard hydration is an essential function of human existence. So we made it girlier for you.

# marketing - Sunday 19 May, 2013

From TheJournal.ie Sri Lanka sexes up image of Ceylon tea Hot Tea

Sri Lanka sexes up image of Ceylon tea

Irish tea drinkers, note: the beverage can give you “an edge in the bedroom”, apparently.

# marketing - Saturday 18 May, 2013

Kids have serious ‘pester power’ on family food purchases

The breakfast cereal in a family’s cupboard is often dictated by the children.

# marketing - Thursday 9 May, 2013

From The Daily Edge 16 of the cleverest ads from around the world Very Clever Indeed

16 of the cleverest ads from around the world

One of them is horrifying. See if you can figure out which one.

# marketing - Saturday 6 April, 2013

PepsiCo exec admits Diet Pepsi is basically only for women

It’s “targeted at females who love home design” apparently as marketing director reveals tactic to help ailing sales.

# marketing - Wednesday 3 April, 2013

From TheJournal.ie Column: Forget the Mad Men stereotype – women are making their mark in modern-day advertising Opinion

Column: Forget the Mad Men stereotype – women are making their mark in modern-day advertising

Advertising has a record for recognising innovation, creativity and talent – irrespective of the sex of the candidate – and setting specific workplace objectives for women to aspire to board membership will further help gender diversity, writes Deirdre Waldron.

# marketing - Thursday 14 February, 2013

From TheJournal.ie Column: Why Valentine’s Day is a marketing dream Opinion

Column: Why Valentine’s Day is a marketing dream

You can’t put a price on love – really? As long as there’s consumer interest in Valentine’s Day, the commercial opportunities will follow, writes Dr Margaret-Anne Lawlor.

# marketing - Friday 25 January, 2013

This ad is really footage of a €15k robbery Clever This post contains videos

This ad is really footage of a €15k robbery

A Brazilian menswear store turns the tables on pre-Christmas thieves with their new ad campaign.

# marketing - Thursday 24 January, 2013

From TheJournal.ie Column: Women aren’t being ‘tricked’ into smoking by pretty packaging Smoking

Column: Women aren’t being ‘tricked’ into smoking by pretty packaging

Women smoke because they want a nicotine hit – not because they’re taken in by cute packaging or promises of weight loss, writes Nuala Walsh.

# marketing - Wednesday 23 January, 2013

From TheJournal.ie Video: What do you think of the new Guinness ad? Clocks This post contains a poll This post contains videos

Video: What do you think of the new Guinness ad?

This one cost €6.5m to make. Worth it?

# marketing - Tuesday 25 December, 2012

From TheJournal.ie Irish ads of yore that we don’t mind at all Gentle Persuasion

Irish ads of yore that we don’t mind at all

There are no ads on RTÉ today… but if there were, we wouldn’t be charmed if they were like these ones from the turn of the 19th century.

# marketing - Thursday 20 December, 2012

What’s the difference between Coke and Pepsi?

Is it taste, ingredients or… branding?

From The Daily Edge How to sing Jingle Bells while terrified by a speeding car Jingle Hell This post contains videos

How to sing Jingle Bells while terrified by a speeding car

New BMW ad challenges a capella group to harmonise while being thrown around a race track.

# marketing - Monday 17 December, 2012

Tourism Ireland wins two major marketing awards

Ideas such as a social-media-led mystery holiday won the gongs for all-island tourism body.

# marketing - Thursday 29 November, 2012

Tourism Ireland wants to increase US visitors by one-fifth by 2015

The Gathering and takeover of ireland.com website central to plans to get US visitors to ‘Jump Into Ireland’.

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