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Dublin: 11 °C Friday 28 August, 2015

#Marketing

# marketing - Sunday 9 August, 2015

From TheJournal.ie Is the food in those perfectly sculpted ads fake? We asked an expert You Do What?

Is the food in those perfectly sculpted ads fake? We asked an expert

For the first in our Odd Jobs series, we spoke to food stylist Johan van der Merwe.

# marketing - Sunday 12 July, 2015

From TheJournal.ie Coke is removing logos from its packaging to try to make you a better person Ramadan

Coke is removing logos from its packaging to try to make you a better person

“Labels are for cans, not for people.”

# marketing - Thursday 9 July, 2015

From The Daily Edge This ‘go home Irish’ ad has created quite a buzz on the streets of Toronto Please Leave Canada

This ‘go home Irish’ ad has created quite a buzz on the streets of Toronto

It links to a website titled pleaseleavecanada.com as well.

# marketing - Friday 3 July, 2015

From TheJournal.ie You might care about your online privacy… but would you pay for it? Opinion

You might care about your online privacy… but would you pay for it?

Would you pay for any the services you can currently use for free if it meant you had more privacy?

# marketing - Saturday 6 June, 2015

We asked Eircom why people dislike the company so much

And what they’re planning to do about it.

# marketing - Thursday 4 June, 2015

Why the long era of TV advertising supremacy is about to end

Nowadays it’s all about the data.

# marketing - Monday 1 June, 2015

# marketing - Monday 4 May, 2015

4 things anyone can learn from the brains behind these little bottles

We talked to Innocent’s marketing guru about creating a great brand.

# marketing - Sunday 3 May, 2015

From TheJournal.ie ‘You’re bound to piss the odd person off’: Paddy Power explain why they use ads like this Controversial

‘You’re bound to piss the odd person off’: Paddy Power explain why they use ads like this

“No matter how many people voice their opposition that there is always a silent majority who either find it hilarious or who couldn’t give a sh**e”.

# marketing - Wednesday 29 April, 2015

All the complaints over this controversial billboard may have backfired spectacularly

The advertiser looks like it’s laughing all the way to the bank.

# marketing - Saturday 25 April, 2015

Every business should take lessons from how Nike sells shoes

We talk to one of the world’s greatest scriptwriting experts about how everyone should be able to spin a good yarn.

# marketing - Saturday 21 March, 2015

Is Guinness good for you? Look at the label

Diageo will start displaying nutritional information on alcohol.

# marketing - Sunday 15 March, 2015

From TheJournal.ie The good, the bad, and the ugly of Mother’s Day advertising Mothership

The good, the bad, and the ugly of Mother’s Day advertising

Some companies get the marketing of maternal-appreciation day very right. Others, not so much…

# marketing - Saturday 14 March, 2015

Quiz time: Spot the correct Apple logo

Sounds too easy, right?

# marketing - Saturday 14 February, 2015

From TheJournal.ie Here are all the psychological tricks restaurants use to make you spend more Eating Out

Here are all the psychological tricks restaurants use to make you spend more

Just a few things to look out for during your romantic meals tonight…

# marketing - Friday 6 February, 2015

From The Daily Edge Coca-Cola got tricked into tweeting quotes from Mein Kampf on Twitter Mein Coke

# marketing - Wednesday 21 January, 2015

From The Daily Edge 11 people who are questioning Johnny Depp’s choices ahead of Mortdecai Truly Madly Depply

# marketing - Monday 3 November, 2014

From The Daily Edge Carlsberg: We weren’t being insensitive about the famine in new ad History Fail

# marketing - Sunday 12 October, 2014

From The Daily Edge 21 things Ireland does better than anywhere else in the world Great Little Country

21 things Ireland does better than anywhere else in the world

Best small country in the world.

# marketing - Friday 12 September, 2014

From TheJournal.ie Column: Four trends that will have a significant impact on every business in Ireland SMEs

Column: Four trends that will have a significant impact on every business in Ireland

Paying special attention to the shifting needs and attitudes of the new, experiential generation will pay off for all businesses, writes Renaud Visage co-founder of Eventbrite.

# marketing - Sunday 10 August, 2014

From The Daily Edge Here’s why Ireland was glued to the Paddy Power Twitter account yesterday Texts

Here’s why Ireland was glued to the Paddy Power Twitter account yesterday

Steve is the country’s new hero.

# marketing - Sunday 8 June, 2014

From The Daily Edge UPDATE: Paddy Power did not cut down a single Amazonian tree Pr Power

UPDATE: Paddy Power did not cut down a single Amazonian tree

But it wasn’t Photoshopped either…

# marketing - Friday 16 May, 2014

From The Daily Edge New restaurant lets customers pay by Instagramming their meals Hashtag Delish

New restaurant lets customers pay by Instagramming their meals

The “pay-by-picture” restaurant rewards you if you upload photos – and it’s all part of a marketing campaign.

# marketing - Tuesday 13 May, 2014

From The Daily Edge This Aberdeen pub is calling itself a ‘husband creche’ Daycare

# marketing - Thursday 20 March, 2014

Column: If you’d like to work in an industry, don’t be discouraged by negative perceptions

The obstacles preventing women from reaching their full potential in the workplace are being steadily dismantled, writes Mairead Fleming.

# marketing - Wednesday 19 March, 2014

From TheJournal.ie Fancy a move to Central Okanagan? Hundreds of Canada, Australia & NZ jobs on offer today Jobswatch

Fancy a move to Central Okanagan? Hundreds of Canada, Australia & NZ jobs on offer today

Yes, Central Okangan… It’s not as remote as it sounds.

# marketing - Sunday 16 March, 2014

‘Traditional marketing is dead or irrelevant’ – American Apparel’s marketing guru American Boy This post contains videos

‘Traditional marketing is dead or irrelevant’ – American Apparel’s marketing guru

Meet Ryan Holiday: self-confessed media manipulator, author and the marketing brain behind one of the world’s edgiest brands.

# marketing - Saturday 15 March, 2014

# marketing - Thursday 13 March, 2014

From TheJournal.ie ‘Ryanair is still Robin Hood, not the Sheriff of Nottingham’ Loved By The Good

‘Ryanair is still Robin Hood, not the Sheriff of Nottingham’

Digital strategy, Michael O’Leary and Ryanair wristbands. The Corkman tasked with making the carrier cuddly talks about the future.

# marketing - Monday 3 March, 2014

Ryanair’s new marketing man: We want to make it better for customers

Kenny Jacobs will tell DMX Dublin conference next week about plans to make the company a ‘digital leader’.

# marketing - Monday 24 February, 2014

# marketing - Friday 14 February, 2014

Want to know the secrets of digital marketing for SMEs?

Smart smaller businesses will give top tips at major digital marketing event, DMX Dublin.

# marketing - Wednesday 15 January, 2014

From The Daily Edge A devil baby is roaming the streets of New York terrifying innocent people Demon Days

A devil baby is roaming the streets of New York terrifying innocent people

It’s all part of a viral marketing campaign.

# marketing - Wednesday 20 November, 2013

From TheJournal.ie This ad wants little girls to dream of being engineers – not princesses Goldieblox

# marketing - Sunday 3 November, 2013

Why is this Amazon customer/reviewer so powerful?

Michael Erb approaches reviews like a job – now companies send him products for free in the hope that he’ll notice them.

# marketing - Wednesday 30 October, 2013

Create-your-own-video-ad company wins start-up award

Viddyad praised for originality and potential by judges at ESB Spark of Genius award during Web Summit.

# marketing - Sunday 27 October, 2013

The 10 simplest brands in the world…

…And why that simplicity is one factor in their success.

# marketing - Thursday 24 October, 2013

Starbucks want to take over the world – with tea Tea Party This post contains a poll

Starbucks want to take over the world – with tea

CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?

# marketing - Friday 11 October, 2013

From TheJournal.ie Think you can make Ryanair friendlier? Come this way… Job Fairy

Think you can make Ryanair friendlier? Come this way…

Fancy trying to make one of the most notoriously prickly companies in the world more cuddly? Now’s your chance.

# marketing - Tuesday 8 October, 2013

From The Daily Edge Is this terrifying stunt the best prank ever? Coffeetogo

Is this terrifying stunt the best prank ever?

Keep calm and Carrie on…

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