# marketing - Sunday 12 October, 2014
Best small country in the world.
# marketing - Friday 12 September, 2014
Paying special attention to the shifting needs and attitudes of the new, experiential generation will pay off for all businesses, writes Renaud Visage co-founder of Eventbrite.
# marketing - Sunday 10 August, 2014
Steve is the country’s new hero.
# marketing - Sunday 8 June, 2014
But it wasn’t Photoshopped either…
# marketing - Friday 16 May, 2014
The “pay-by-picture” restaurant rewards you if you upload photos – and it’s all part of a marketing campaign.
# marketing - Tuesday 13 May, 2014
# marketing - Thursday 20 March, 2014
The obstacles preventing women from reaching their full potential in the workplace are being steadily dismantled, writes Mairead Fleming.
# marketing - Wednesday 19 March, 2014
Yes, Central Okangan… It’s not as remote as it sounds.
# marketing - Sunday 16 March, 2014
Meet Ryan Holiday: self-confessed media manipulator, author and the marketing brain behind one of the world’s edgiest brands.
# marketing - Saturday 15 March, 2014
Juicers? Notions? Apparently not.
# marketing - Thursday 13 March, 2014
Digital strategy, Michael O’Leary and Ryanair wristbands. The Corkman tasked with making the carrier cuddly talks about the future.
# marketing - Monday 3 March, 2014
Kenny Jacobs will tell DMX Dublin conference next week about plans to make the company a ‘digital leader’.
# marketing - Monday 24 February, 2014
# marketing - Friday 14 February, 2014
Smart smaller businesses will give top tips at major digital marketing event, DMX Dublin.
# marketing - Wednesday 15 January, 2014
It’s all part of a viral marketing campaign.
# marketing - Wednesday 20 November, 2013
# marketing - Sunday 3 November, 2013
Michael Erb approaches reviews like a job – now companies send him products for free in the hope that he’ll notice them.
# marketing - Wednesday 30 October, 2013
Viddyad praised for originality and potential by judges at ESB Spark of Genius award during Web Summit.
# marketing - Sunday 27 October, 2013
…And why that simplicity is one factor in their success.
# marketing - Thursday 24 October, 2013
CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?
# marketing - Friday 11 October, 2013
Fancy trying to make one of the most notoriously prickly companies in the world more cuddly? Now’s your chance.
# marketing - Tuesday 8 October, 2013
Keep calm and Carrie on…
# marketing - Friday 27 September, 2013
Barilla has had to issue an apology after a backlash to the CEO’s comments about “classic” family values.
# marketing - Monday 23 September, 2013
A marketing team has now started work on a campaign to create a “buzz” ahead of the reopening which is expected in advance of the key Christmas period.
Not everyone approves of raising a glass ‘to Arthur’.
# marketing - Thursday 19 September, 2013
The internet-sensation feline is now ‘spokescat’ for a brand of cat food.
# marketing - Saturday 27 July, 2013
Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?
# marketing - Tuesday 11 June, 2013
Hey girl. We’ve heard hydration is an essential function of human existence. So we made it girlier for you.
# marketing - Sunday 19 May, 2013
Irish tea drinkers, note: the beverage can give you “an edge in the bedroom”, apparently.
# marketing - Saturday 18 May, 2013
The breakfast cereal in a family’s cupboard is often dictated by the children.
# marketing - Thursday 9 May, 2013
One of them is horrifying. See if you can figure out which one.
# marketing - Saturday 6 April, 2013
It’s “targeted at females who love home design” apparently as marketing director reveals tactic to help ailing sales.
# marketing - Wednesday 3 April, 2013
Advertising has a record for recognising innovation, creativity and talent – irrespective of the sex of the candidate – and setting specific workplace objectives for women to aspire to board membership will further help gender diversity, writes Deirdre Waldron.
# marketing - Thursday 14 February, 2013
You can’t put a price on love – really? As long as there’s consumer interest in Valentine’s Day, the commercial opportunities will follow, writes Dr Margaret-Anne Lawlor.
# marketing - Friday 25 January, 2013
# marketing - Thursday 24 January, 2013
Women smoke because they want a nicotine hit – not because they’re taken in by cute packaging or promises of weight loss, writes Nuala Walsh.
# marketing - Wednesday 23 January, 2013
# marketing - Tuesday 25 December, 2012
There are no ads on RTÉ today… but if there were, we wouldn’t be charmed if they were like these ones from the turn of the 19th century.
# marketing - Thursday 20 December, 2012
New BMW ad challenges a capella group to harmonise while being thrown around a race track.