# marketing - Saturday 21 March, 2015
Diageo will start displaying nutritional information on alcohol.
# marketing - Sunday 15 March, 2015
Some companies get the marketing of maternal-appreciation day very right. Others, not so much…
# marketing - Saturday 14 March, 2015
# marketing - Saturday 14 February, 2015
Just a few things to look out for during your romantic meals tonight…
# marketing - Friday 6 February, 2015
# marketing - Wednesday 21 January, 2015
Who the HELL is Mortdecai?
# marketing - Monday 3 November, 2014
# marketing - Sunday 12 October, 2014
Best small country in the world.
# marketing - Friday 12 September, 2014
Paying special attention to the shifting needs and attitudes of the new, experiential generation will pay off for all businesses, writes Renaud Visage co-founder of Eventbrite.
# marketing - Sunday 10 August, 2014
Steve is the country’s new hero.
# marketing - Sunday 8 June, 2014
But it wasn’t Photoshopped either…
# marketing - Friday 16 May, 2014
The “pay-by-picture” restaurant rewards you if you upload photos – and it’s all part of a marketing campaign.
# marketing - Tuesday 13 May, 2014
# marketing - Thursday 20 March, 2014
The obstacles preventing women from reaching their full potential in the workplace are being steadily dismantled, writes Mairead Fleming.
# marketing - Wednesday 19 March, 2014
Yes, Central Okangan… It’s not as remote as it sounds.
# marketing - Sunday 16 March, 2014
Meet Ryan Holiday: self-confessed media manipulator, author and the marketing brain behind one of the world’s edgiest brands.
# marketing - Saturday 15 March, 2014
Juicers? Notions? Apparently not.
# marketing - Thursday 13 March, 2014
Digital strategy, Michael O’Leary and Ryanair wristbands. The Corkman tasked with making the carrier cuddly talks about the future.
# marketing - Monday 3 March, 2014
Kenny Jacobs will tell DMX Dublin conference next week about plans to make the company a ‘digital leader’.
# marketing - Monday 24 February, 2014
# marketing - Friday 14 February, 2014
Smart smaller businesses will give top tips at major digital marketing event, DMX Dublin.
# marketing - Wednesday 15 January, 2014
It’s all part of a viral marketing campaign.
# marketing - Wednesday 20 November, 2013
# marketing - Sunday 3 November, 2013
Michael Erb approaches reviews like a job – now companies send him products for free in the hope that he’ll notice them.
# marketing - Wednesday 30 October, 2013
Viddyad praised for originality and potential by judges at ESB Spark of Genius award during Web Summit.
# marketing - Sunday 27 October, 2013
…And why that simplicity is one factor in their success.
# marketing - Thursday 24 October, 2013
CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?
# marketing - Friday 11 October, 2013
Fancy trying to make one of the most notoriously prickly companies in the world more cuddly? Now’s your chance.
# marketing - Tuesday 8 October, 2013
Keep calm and Carrie on…
# marketing - Friday 27 September, 2013
Barilla has had to issue an apology after a backlash to the CEO’s comments about “classic” family values.
# marketing - Monday 23 September, 2013
A marketing team has now started work on a campaign to create a “buzz” ahead of the reopening which is expected in advance of the key Christmas period.
Not everyone approves of raising a glass ‘to Arthur’.
# marketing - Thursday 19 September, 2013
The internet-sensation feline is now ‘spokescat’ for a brand of cat food.
# marketing - Saturday 27 July, 2013
Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?
# marketing - Tuesday 11 June, 2013
Hey girl. We’ve heard hydration is an essential function of human existence. So we made it girlier for you.
# marketing - Sunday 19 May, 2013
Irish tea drinkers, note: the beverage can give you “an edge in the bedroom”, apparently.
# marketing - Saturday 18 May, 2013
The breakfast cereal in a family’s cupboard is often dictated by the children.
# marketing - Thursday 9 May, 2013
One of them is horrifying. See if you can figure out which one.
# marketing - Saturday 6 April, 2013
It’s “targeted at females who love home design” apparently as marketing director reveals tactic to help ailing sales.
# marketing - Wednesday 3 April, 2013
Advertising has a record for recognising innovation, creativity and talent – irrespective of the sex of the candidate – and setting specific workplace objectives for women to aspire to board membership will further help gender diversity, writes Deirdre Waldron.