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COCA-COLA IS CHANGING the packaging across all its flavours so they all look pretty much the same, aside from the different colours.
The company said in a statement that the packaging transformation moves it to a “one brand” strategy across Ireland, the United Kingdom, France, Belgium, the Nordics, Holland, and Spain. Rather than marketing each brand separately, the entire range will be advertised as one.
That means saying goodbye to the iconic “Diet Coke hunk”.
It also serves to highlight how confusing Coke thinks its brand extensions have become.
Calories and sugar
Each can or bottle will have a more detailed description on the front about what each product contains. Coke Zero will more proudly display that it has zero calories and zero sugar, for example. But original Coca-Cola, amusingly, doesn’t cover the ingredients on the front and instead just reads “since 1886″.
The idea is to make sure consumers fully understand the benefits of its full portfolio. For example, the company says that five in 10 consumers in the UK don’t realize Coke Zero is a zero calorie and zero sugar drink.
In the UK, the idea is to meet an internally-set objective for 50% of its sales to come from the lower and no calorie range by 2020.
Coke is often heavily criticized by health campaigners for obesity issues that come with consuming lots of sugary drinks.
However, last year, for example, it launched a £20m (€27m) anti-obesity drive which included offering free fitness classes in the United Kingdom, as part of a separate goal to get 1 million people in the region more active by 2020.
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Absolute shambles here. Still struggling to get food. Water supplies are running out. We’ve been allowed out of our house, but can’t leave the compound. And we’re lucky. A friend told me today that he was due to get out of a 15 day lockdown tomorrow, but apparently there’s a positive case in his building so that’s another 14 days. He thinks they’ve put a chain across the door of his apartment building. Created a fire hazard there. People will die here and it’s not going to be from Covid. Cannot wait to get home in the summer.
@Marcus Massey: sorry to hear that m8, I read lots about Shanghai lockdown, it’s disgraceful. Yes 25 million people is hard to manage and supply, but it’s been two weeks, still tons of problems, it’s shame. Last time I saw you here wanted to say get out there, come to my city DaLian, much better than Shanghai. Specially the weather is much better. Good luck, stay safe!
China still following science I see.
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