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The offending Denny ad YouTube

Here's why people thought this ad for smoked ham was 'offensive and disrespectful'

The ASAI published its latest complaints today.

A DENNY HAM ad that promised some Deep South-inspired flavours has been banned after falling foul of Ireland’s advertising watchdog.

The Advertising Standards Authority of Ireland (ASAI) received complaints about a TV commercial for Denny Fire and Smoke ham, a product its maker said was inspired by true American pit masters to craft fire and smoke”.

Several viewers took exception with part of the commercial which, in a southern drawl, pledged the porcine product would: “Get your taste buds happier than a tornado in a trailer park.”

According to the ASAI, the complainants thought the tornado reference was “offensive, disrespectful and in bad taste” given the damage, injuries and general carnage the natural disasters could cause.

One man added he had been “caught up in a tornado once in his life and it had been a frightening experience”, the watchdog also said.
http://giphy.com/gifs/tornado-deaths-rkJ6YyrYZAIqk

In a response, Denny said it merely used the line to “dramatise the exciting flavour” from the southern-style cooking methods and it hadn’t meant to cause offence.

The advertiser added the commercial had only aired in Ireland where “tornados and such extreme weather were unlikely”.

But the ASAI upheld the complaint and banned the ad from being run in the same form. Its complaints committee declared the context in which the natural disaster was presented was “unacceptable”.

The committee considered that while the advertisers may not have intentionally caused offence with their advertising, it was unacceptable to make light of natural disasters in marketing communications,” it said.

Fire and Smoke / YouTube

READ: Lads’ mags Zoo and FM to suspend publication >

READ: Donegal radio presenters awarded €26,000 for constructive dismissal >

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64 Comments
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    Mute John Collins
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    Nov 18th 2015, 3:09 PM

    Get a life people.

    837
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    Mute Jack f
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    Nov 18th 2015, 3:25 PM

    The same clowns who have a problem with this advertising are probably so stupid they think Denny fire and smoke ham is made in the Deep South in America yet it’s produced in the Deep South in shillelagh,co.wickla

    348
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    Mute Plain Porther
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    Nov 18th 2015, 3:38 PM

    That makes me sadder than a storm in a teacup . . .

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    Mute Matt Connolly
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    Nov 18th 2015, 4:09 PM

    It’s a line from the pixar cartoon “Cars”. And unless any of the complainants actually live in a trailer park and have experienced a tornado, they should not have the locus standi to lodge complaints.

    That’s like me trying to complain because something might be offensive to Eskimos.

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    Mute Rasputin
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    Nov 18th 2015, 4:11 PM

    “A tornado in a trailer park”? Seeing as it’s made in Ireland would the equivalent be “A storm at a halting site”?

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    Mute Permo Dermo
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    Nov 18th 2015, 4:48 PM

    Er you just have Matt- the word Eskimo is apparently an insulting term for an Inuit or First Nations Person.

    49
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    Mute Martin Critten
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    Nov 18th 2015, 5:06 PM

    My idea of bad taste would be taking the piglet in the Vodaphone ad, then sticking it on the barbee !

    51
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    Mute VoiceOfVanguard
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    Nov 18th 2015, 6:03 PM

    I’d eat it.

    24
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    Mute mad_scientist
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    Nov 18th 2015, 6:12 PM

    @Rasputin I think it’d be “a stabbing at a halting site”.

    26
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    Mute Anton Friendo
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    Nov 18th 2015, 6:13 PM

    This is a result of years of ‘political correctness’ pushed by social justice warriors, and was invented by the modern feminist movement. Hope I havent offended them with my bad grammar.

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    Mute Matt Connolly
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    Nov 18th 2015, 6:32 PM

    Permo – you’re kinda backing up my argument. Unless you’re an Eskimo, you should really fook off – you’re not their spokes person.

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    Mute James Onedin
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    Nov 18th 2015, 7:53 PM

    Do you dig on swine?

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    Mute Michael Sands
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    Nov 18th 2015, 10:24 PM

    The new improved PC world…

    5
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    Mute Keith
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    Nov 18th 2015, 3:09 PM

    My good God…..too much time on their hands

    353
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    Mute Proinsias Ó Foghlú
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    Nov 18th 2015, 3:10 PM

    I am offended that these people are offended; where do I complain about offended people? I am sick of them!

    238
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    Mute Uncle Monty
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    Nov 18th 2015, 3:14 PM

    Right here. This is where people come to complain. Leave it all out.

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    Mute Anne Fallon
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    Nov 18th 2015, 3:32 PM

    They were probably told to be offended by someone – or a group of someones!

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    Mute stephen kavanagh
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    Nov 18th 2015, 3:11 PM

    The point of the ad was that the tornado is happy, not the victims of it, so your man was wrong

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    Mute Plain Porther
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    Nov 18th 2015, 3:47 PM

    Exactly, he was wronger than moderate breeze in a halting site . . .

    73
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    Mute Rasputin
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    Nov 18th 2015, 4:12 PM

    Ya beat me to it Porter….

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    Mute O Swetenham
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    Nov 18th 2015, 3:12 PM

    I’ve actually tried that ham and can honestly say it leaves your taste buds shaking like a skyscraper in an earthquake.

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    Mute Trea Lynch
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    Nov 18th 2015, 3:10 PM

    Some people have an awful lot of time on their hands

    73
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    Mute Ariana
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    Nov 18th 2015, 3:11 PM

    I was expecting the trailer park to be the part people were offended by.

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    Mute Pauline Harney Keogh
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    Nov 18th 2015, 3:10 PM

    Numpties

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    Mute Vincent O Mahony
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    Nov 18th 2015, 3:21 PM

    The ASAI, as with their respective counterparts in other countries, must be run by morons obsessed with political correctness. We must not offend certain groups of people. Anyone who is not white, male, working for a living etc. is a perpetual victim and is owed some special privilege not to be offended.

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    Mute Ray Farrelly
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    Nov 18th 2015, 3:26 PM

    I ham sick of this.

    61
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    Mute Niall Murray
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    Nov 18th 2015, 3:28 PM

    Amazing how they didn’t pick up on the exact same phrase when it was used in the animated movie Cars.

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    Mute David O Connor
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    Nov 18th 2015, 3:10 PM

    Little to be doing.

    59
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    Mute Plain Porther
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    Nov 18th 2015, 3:49 PM

    less to be doing than a spring shower in a council estate . . .

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    Mute luke frankus
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    Nov 18th 2015, 3:14 PM

    It’s a feckin PC world we live in

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    Mute Derek Walsh
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    Nov 18th 2015, 3:30 PM

    Indeed. What kind of world is it where we can’t use the idea of poor people dying in a natural disaster to sell meat?

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    Mute Frank's Cat
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    Nov 18th 2015, 3:45 PM

    Sanctimonious much?

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    Mute Patrick McMahon
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    Nov 18th 2015, 3:13 PM

    A storm in a teacup! Now more people will be offended

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    Mute Unknown
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    Nov 18th 2015, 3:15 PM

    People will find anything to complain about

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    Mute Uncle Monty
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    Nov 18th 2015, 3:23 PM

    I resent that statement.

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    Mute Beachmaster
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    Nov 18th 2015, 3:10 PM

    Not exactly a sh!tstorm was it?!

    51
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    Mute Paul Mc
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    Nov 18th 2015, 3:19 PM

    Trailer parks are the next solution to the homeless crises Alan Kelly will be announcing soon.

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    Mute Ían
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    Nov 18th 2015, 3:26 PM

    “Temporary housing” already is exactly that

    31
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    Mute Uncle Monty
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    Nov 18th 2015, 3:11 PM

    I’m outraged that the fella caught up in the tornado actually survived.

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    Mute Suzie Sunshine
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    Nov 18th 2015, 3:52 PM

    Imagine winding him up and just singing tornado to him all day

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    Mute Donie Keyes
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    Nov 18th 2015, 3:30 PM

    Why didn’t they say happier than a pig in sh#t because that is exactly what the product is? Reconstituted bits of ham in a flavour to cover it up!

    49
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    Mute Garrett O'Sullivan Sully
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    Nov 18th 2015, 3:52 PM

    Anyone with kids would know that the line is taken from the end of the movie Cars, when mater is in the helicopter, he says that exact line. Don’t recall anyone complaining in the US

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    Mute Aaron O Neill
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    Nov 18th 2015, 3:46 PM

    If that don’t bate Banagher. what next Christmas adverts for cooked ham taken down cos it offends Muslims and Jews. This sort of carry on really needs to stop

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    Mute Larry Doyle
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    Nov 18th 2015, 4:05 PM

    So you are complaining about something that you think might happen in the future.

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    Mute IrishGravyTrain
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    Nov 18th 2015, 3:28 PM

    Kinda disappointed it had nothing to do with Islam. Seeing this place go in total meltdown would be funny.

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    Mute Niall
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    Nov 18th 2015, 4:01 PM

    Shut up! You’re one of the easily offended, and that’s a fact. You’re a richardhead.

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    Mute OU812
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    Nov 18th 2015, 3:16 PM

    It’s really nice stuff but way too expensive to be buying regularly.

    30
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    Mute Supernova
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    Nov 18th 2015, 3:11 PM

    Pc brah?

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    Mute Suzie Sunshine
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    Nov 18th 2015, 3:49 PM

    How about switching stations when you don’t like an add like what most people do .

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    Mute Joanna
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    Nov 18th 2015, 3:59 PM

    I mean I kind of get where they’re coming from. I heard the tornado line and instantly thought of the destruction of people’s homes and stuff. “Offensive” might be strong word but I think associating your product to a natural disaster is a bit stupid.

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    Mute Niall Sheridan
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    Nov 18th 2015, 7:03 PM

    FFS have people nothing better to do?!

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    Mute ChocSaltyBallz
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    Nov 18th 2015, 3:29 PM

    Still can’t forget that child that was whipped up in a southern US tornado last year and found dead miles from her home Its about as funny cancer. Well done watchdogs that’s what yr there for

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    Mute Randal McNally
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    Nov 18th 2015, 7:49 PM

    What a shower of over sensitive PC idiots. And what fools the people that agreed to ban the Ad !!!! This country is gone mad. Do we need a war to sort out people’s priorities ? Something like that anyhow. YES !

    7
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    Mute Teresa Scanlon
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    Nov 18th 2015, 3:36 PM

    Blame mind; it’s mad …..

    6
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    Mute BIG -LES
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    Nov 18th 2015, 3:41 PM

    Pise off

    6
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    Mute Brendan McCaffrey
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    Nov 18th 2015, 8:23 PM

    Wtf is happening to the people in this country.
    50 years ago same person would’ve swallowed the damn piece whole and created their own tornadoe

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    Mute Bernard O'Brien
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    Nov 18th 2015, 7:31 PM

    As excited as storm Barney in a halting site would probably have been alright !

    5
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    Mute John O'Dwyer
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    Nov 18th 2015, 8:00 PM

    #MORONS

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    Mute Randal McNally
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    Nov 18th 2015, 10:28 PM

    What sorta clowns and PC idiot twits are the ASAI ? Stupid Clowns !!!

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    Mute Sean
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    Nov 19th 2015, 12:29 AM

    This is not what asai are there for this is mental and suggests they don’t understand the true need of their job pathetic

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    Mute Noodle Poppet
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    Nov 19th 2015, 11:42 AM

    Have people nothing better to do that complain all day? Get a real problem and get back to me. Idiots

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    Mute Gus Sheridan
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    Mar 22nd 2016, 12:46 PM

    PC gone mad!

    1
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    Mute Jho Harris
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    Nov 19th 2015, 12:15 AM

    That takes the biscuit, the ad was banned because it used a line from a cartoon not because the depiction of how the products is prepared is completely the opposite to the real process used I.e. Denny are trying to con us.

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    Mute Sternn
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    Nov 19th 2015, 11:01 AM

    Seem like a ‘storm in a teacup’. Is it still legal to say that?

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