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A DENNY HAM ad that promised some Deep South-inspired flavours has been banned after falling foul of Ireland’s advertising watchdog.
The Advertising Standards Authority of Ireland (ASAI) received complaints about a TV commercial for Denny Fire and Smoke ham, a product its maker said was “inspired by true American pit masters to craft fire and smoke”.
Several viewers took exception with part of the commercial which, in a southern drawl, pledged the porcine product would: “Get your taste buds happier than a tornado in a trailer park.”
According to the ASAI, the complainants thought the tornado reference was “offensive, disrespectful and in bad taste” given the damage, injuries and general carnage the natural disasters could cause.
One man added he had been “caught up in a tornado once in his life and it had been a frightening experience”, the watchdog also said.
http://giphy.com/gifs/tornado-deaths-rkJ6YyrYZAIqk
In a response, Denny said it merely used the line to “dramatise the exciting flavour” from the southern-style cooking methods and it hadn’t meant to cause offence.
The advertiser added the commercial had only aired in Ireland where “tornados and such extreme weather were unlikely”.
But the ASAI upheld the complaint and banned the ad from being run in the same form. Its complaints committee declared the context in which the natural disaster was presented was “unacceptable”.
The committee considered that while the advertisers may not have intentionally caused offence with their advertising, it was unacceptable to make light of natural disasters in marketing communications,” it said.
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Get a life people.
The same clowns who have a problem with this advertising are probably so stupid they think Denny fire and smoke ham is made in the Deep South in America yet it’s produced in the Deep South in shillelagh,co.wickla
That makes me sadder than a storm in a teacup . . .
It’s a line from the pixar cartoon “Cars”. And unless any of the complainants actually live in a trailer park and have experienced a tornado, they should not have the locus standi to lodge complaints.
That’s like me trying to complain because something might be offensive to Eskimos.
“A tornado in a trailer park”? Seeing as it’s made in Ireland would the equivalent be “A storm at a halting site”?
Er you just have Matt- the word Eskimo is apparently an insulting term for an Inuit or First Nations Person.
My idea of bad taste would be taking the piglet in the Vodaphone ad, then sticking it on the barbee !
I’d eat it.
@Rasputin I think it’d be “a stabbing at a halting site”.
This is a result of years of ‘political correctness’ pushed by social justice warriors, and was invented by the modern feminist movement. Hope I havent offended them with my bad grammar.
Permo – you’re kinda backing up my argument. Unless you’re an Eskimo, you should really fook off – you’re not their spokes person.
Do you dig on swine?
The new improved PC world…
My good God…..too much time on their hands
I am offended that these people are offended; where do I complain about offended people? I am sick of them!
Right here. This is where people come to complain. Leave it all out.
They were probably told to be offended by someone – or a group of someones!
The point of the ad was that the tornado is happy, not the victims of it, so your man was wrong
Exactly, he was wronger than moderate breeze in a halting site . . .
Ya beat me to it Porter….
I’ve actually tried that ham and can honestly say it leaves your taste buds shaking like a skyscraper in an earthquake.
Some people have an awful lot of time on their hands
I was expecting the trailer park to be the part people were offended by.
Numpties
The ASAI, as with their respective counterparts in other countries, must be run by morons obsessed with political correctness. We must not offend certain groups of people. Anyone who is not white, male, working for a living etc. is a perpetual victim and is owed some special privilege not to be offended.
I ham sick of this.
Amazing how they didn’t pick up on the exact same phrase when it was used in the animated movie Cars.
Little to be doing.
less to be doing than a spring shower in a council estate . . .
It’s a feckin PC world we live in
Indeed. What kind of world is it where we can’t use the idea of poor people dying in a natural disaster to sell meat?
Sanctimonious much?
A storm in a teacup! Now more people will be offended
People will find anything to complain about
I resent that statement.
Not exactly a sh!tstorm was it?!
Trailer parks are the next solution to the homeless crises Alan Kelly will be announcing soon.
“Temporary housing” already is exactly that
I’m outraged that the fella caught up in the tornado actually survived.
Imagine winding him up and just singing tornado to him all day
Why didn’t they say happier than a pig in sh#t because that is exactly what the product is? Reconstituted bits of ham in a flavour to cover it up!
Anyone with kids would know that the line is taken from the end of the movie Cars, when mater is in the helicopter, he says that exact line. Don’t recall anyone complaining in the US
If that don’t bate Banagher. what next Christmas adverts for cooked ham taken down cos it offends Muslims and Jews. This sort of carry on really needs to stop
So you are complaining about something that you think might happen in the future.
Kinda disappointed it had nothing to do with Islam. Seeing this place go in total meltdown would be funny.
Shut up! You’re one of the easily offended, and that’s a fact. You’re a richardhead.
It’s really nice stuff but way too expensive to be buying regularly.
Pc brah?
How about switching stations when you don’t like an add like what most people do .
I mean I kind of get where they’re coming from. I heard the tornado line and instantly thought of the destruction of people’s homes and stuff. “Offensive” might be strong word but I think associating your product to a natural disaster is a bit stupid.
FFS have people nothing better to do?!
Still can’t forget that child that was whipped up in a southern US tornado last year and found dead miles from her home Its about as funny cancer. Well done watchdogs that’s what yr there for
What a shower of over sensitive PC idiots. And what fools the people that agreed to ban the Ad !!!! This country is gone mad. Do we need a war to sort out people’s priorities ? Something like that anyhow. YES !
Blame mind; it’s mad …..
Pise off
Wtf is happening to the people in this country.
50 years ago same person would’ve swallowed the damn piece whole and created their own tornadoe
As excited as storm Barney in a halting site would probably have been alright !
#MORONS
What sorta clowns and PC idiot twits are the ASAI ? Stupid Clowns !!!
This is not what asai are there for this is mental and suggests they don’t understand the true need of their job pathetic
Have people nothing better to do that complain all day? Get a real problem and get back to me. Idiots
PC gone mad!
That takes the biscuit, the ad was banned because it used a line from a cartoon not because the depiction of how the products is prepared is completely the opposite to the real process used I.e. Denny are trying to con us.
Seem like a ‘storm in a teacup’. Is it still legal to say that?
have your say