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THE ADVERTISING STANDARDS Authority of Ireland has waved away complaints about two ads which viewers had complained were overtly sexual.
The two ads in question were an email mailshot from Paddy Power asking subscribers if they “Want a longer lasting erection?” and a Cadbury’s Starbar campaign featuring three models called ‘No Nuts No Glory’.
The Paddy Power ad was for a range of offers they were providing to customers as part of the annual Glorious Goodwood horse racing meeting.
The email ad addressed the recipient by name before posing the question which had caused offence to two complainants.
One woman said she found the email to be “offensive and highly inappropriate” and objected to her name being used as part of the it.
Another male complainant said that, “while he knew that Paddy Power tried to be witty in their marketing emails, he did not consider this particular email to be funny or clever.” He instead described the ad as “offensive, cheap and crude”.
Paddy Power defended their email saying that the question about wanting a longer lasting erection was a “double entendre” on the Goodwood event.
The bookmaker said they “considered the phrase used to be the part of the layered humour in their advertising.”
They did not, however, “consider it to be provocative or sexually overt”.
The ASAI did not uphold the complaints on the basis that the ad was delivered by email to recipients who’d chosen to receive them and consented to being over 18
’No Nuts No Glory’
The billboard ad for Cadbury’s Starbar featured models Roz Purcell, Karena Graham and Georgia Salpa and posed the question, “Are you hungry enough to win 3 nights with us?”
It related to a competition being run by Cadbury’s for customers to win trips to Dubai, London and Dublin by photoboming someone else’s photograph.
Two complaints were received in relation to the poster alleging that adverts were demeaning to women, were overtly sexual and were unsuitable to advertise a chocolate bar.
One of the complainants also pointed out that the chocolate bar in question was one which was eaten by children.
Cadbury’s accepted that the ad had “an edge” but denied it had caused offence “to the majority of people who had seen it”.
The ASAI agreed and did not uphold the complaints.
They noted that the competition was only open people over 18 and was targeted at adults. The authrority accepted that that ad was “somewaht risqué but on balance did not consider that a breach of the Code was involved. ”
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All I read in that headline was erection and Georga salpa.
Legoman, you’re one randy pup ya!
Ha,brilliant
Who the hell are these people that make such complaints? And how do we rid ourselves of them
Introduce them to the journal comments section with the rest of the cranks.
Georgia Salpa can do anything she wants with my nuts
Bite them off?
tis the time of the year.. chestnuts roasting on an open fire.. ouch
Unless you have plenty of money I doubt she would be interested.
Its a sad case whenever I see an advert that is generally designed to appeal to the male sense of humour or interests, that I know somewhere out there, there is a fat frumpy feminist angrily writing a letter or typing an email of complaint.
but she was probably drooling over the coke adverts.
or the SMA adverts that only recognise mothers as doing a good job bringing up babies.
Two people make a complaint & it makes the news. That in itself is a problem we have in this country. A small group of complaints can get a whole nation debating an issue. This story isn’t even news worthy.
While I would agree with your sentiment, there is a photo of Gorgia Salpa attached so I’m gonna let this one slide.
Well think the problem is that it only takes a small number of complaints for an advert to be pulled. There was a newbridge silver one a couple of months back which was declared to be offensive because Roz Purcell was the model in it and there were 10 complaints.
You think it’s bad now? Wait til the bearded ones in Clongriffin get their act together.
She’s some ride in fairness
Prudish morons
Georgia Salpa ,
More men would need anti erection tablets after looking at her…
na.. just tuck mine under the belt buckle
Paddy Power and risqué ads….quelle surprise!
Good thing there’s nothing important going on in the world or we might not get these stories.
or comment on them
Get over yourselves prudes!!
No erection, no glory.
“Self-regulating” body finds in favour of its own industry.
was it this advert ?
Apparently models posing is “Demeaning to Women”. Seeing that makes me wonder what the world has come to. They’re doing their job.
Any link to the ad?
its an email they sent out. you actually had to sign up to receive it and be over 18.. the mind boggles.
Paddy Power paid Lord Nicolas Bendtner’s €100,000 fine in Euro 2012 for the underwear fiasco wonder if Georgia will get the same?
Jesus, who even bothers complaining about trivial shit like this?
A couple of weeks ago I entered a tiny industrial place picking up some paint in around the Crumlin area. There was a kitchen design and building place there with a van parked outside. The image on the van was of a kitchen with a fantastic looking blonde dressed in a skimpy black dress wearing black stilettos bent provocatively over the counter. Ok, sex sells but kitchens too? Surely if it was real representation she would be at the sink wiping sweat from her brow with half a dozen pulling her in different directions? Needless to say, I kept my thoughts to myself! Ads are weird!
*half a dozen kids pulling…
Pics or it didn’t happen!
have your say