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Popularity contestIF YOU’RE USING a messaging app, the odds of it being owned by Facebook is greater than you might think.
The latest findings from Ipsos MRBI found that Facebook Messenger is the most popular messaging app in the country.
As of January 2016, 52% of Irish people have a Messenger account while WhatsApp was the fastest-growing service as it jumped from 37% in August to 48%.
Its rivals aren’t too far behind with Skype now having 47% of Irish users owning an account while Viber has 42% signed up to its service.
Snapchat now has one in four Irish people signed up (25%) while other apps of note included Tinder (5%), the anonymous social app YikYak (4%), and Vine (3%).
When it comes to engagement, Snapchat rules supreme with 65% of its users checking it daily.
WhatsApp is the closest with 57% of its users on it daily while Facebook Messenger has more than half (52%) using it regularly. Viber has almost one-third of its users checking it daily.
As for general social networks, Facebook continues to dominate with 63% of Irish users owning an account.
The closest rival it has is Twitter with 31% of Irish people signing up while LinkedIn has 28%. Google+ and Instagram have 25% and 22% respectively.
When it comes to daily engagement, Facebook is also top with almost three-quarters of users checking it daily. Another Facebook-owned app Instagram is the closest with 48% of users checking it daily while 35% of Twitter users do the same thing.
Ipsos MRBI conducted the survey by Omnipoll, a telephone omnibus survey which interviews a fresh sample of 1,000 Irish adults aged 15 and over every three weeks.
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And Facebook won’t stop until it has complete domination. Every day I’m more and more glad I didn’t sign up to that site.
There you are John, I thought you were dead!
GOOD there is only enough rooms for one John Collins on FB and iv that covered.
Good man John Collins (JC that is, not you JJC). I’m delighted that you’re not part of this domination, some people find it too difficult not to get carried away with it and are better off avoiding it completely.
On one hand this makes me feel sad, millions of people who think “my life is non-existent /unimportant unless it appears on Facebook and is ‘liked and friended”. On the other hand, I love the Internet as a fantastic tool. Bet Tim Berners Lee and his colleagues never foresaw the torrent of shite which would emanate from their wonderful invention.
I simply won’t install Facebook messenger app. F THAT, I don’t want Fb data mining my personal communication
Actually talking to someone is now used as a messaging device by just 5% of those surveyed.
I am still on bebo !
Iti activated my Facebook about 3 months ago and never see myself going back onto it it took up so much of my time, looking at other people’s lives instead of working on my own
Does everyone who had a Facebook account automatically have a messenger account? Wouldn’t message usage be more significant, so we can compare it to SMS?
Facebook is what you make it. You do not have to like every post,picture etc. I find it fantastic for keeping in touch with mates living in The States,Australia,Canada,Dubai, the UK etc. I would never keep in touch as its to expensive to call and text theses countries.
i find for people who dont have facebook, whatsapp is a nice app to use
i believe that sms will be a thing of the past in a couple of years along with traditional phone calls
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