Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Shutterstock/lazyllama

The workplace of the future - where no one has a 9-to-5 job

Upwork is the world’s biggest market for Freelancers. This week we met its CEO.

DEPENDING ON YOUR point-of-view, the near future could either be a utopia of people working how and when they choose – or the death of job security and everything that comes with it.

Welcome to the age of the freelancer, epitomised in Upwork – the globe’s biggest marketplace for employers to hook up with workers.

“If you look at the average duration people stay in a job, 10 years ago people stayed 10 or 15 years in a job, 5 years ago people stayed 5 years in a job; right now the average is 2.5,” the company’s CEO, Stephane Kasriel, told TheJournal.ie at the Web Summit this week.

“You can totally see the emerging trend of people who don’t want a full-time job, period. And the best people really don’t, because they have a choice.”

The jobs brokered through Upwork can be virtually anything, from bitsy tasks like transcribing interviews – the bane of many a journalist’s existence – to being part of a multinational’s team in what is essentially an outsourced, full-time role.

Upwork1 Upwork Upwork

The rates are generally charged by the hour after freelancers pitch for a task and, in some cases, go through an interview process.

Unlike a traditional job market, however, the work is made available regardless of location, giving business access to skills which may be too expensive or simply unavailable in their region.

So a startup anywhere in Ireland can theoretically hire an app developer on another continent within a few hours to built a product.

For small businesses, often what they need is only a fraction of a person – they don’t need a full-time accountant, or they can’t afford a full-time data scientist, or they think they would never want to work for me,” Kasriel said.

UpWork Upwork CEO Stephane Kasriel YouTube YouTube

Billion-dollar market

The appetite for freelance work is reflected in some of the figures for the site, which was formed in a merger between Elance and oDesk in 2013 before the combined entity was rebranded as Upwork in May.

While the total value of jobs booked through the site is more than $1 billion (€933 million) annually, netting the company at least $100 million from its 10% commission, one of the main complaints about the platform is about how that work gets divvied up.

Only about 2% of the 5,000 people who signed up as new workers each day would ever get a job through the marketplace, Kasriel said, and an even smaller subset were destined to become “top-rated freelancers”, who ended up earning most of the revenue.

Upwork Upwork Upwork

But he spins that as a positive, adding that Upwork was “absolutely not” a place employers went to outsource jobs at the lowest-possible prices to wherever skills could be bought the cheapest.

“The best people tend to have alternatives, no matter where they live – if they are really, really good, they will be able to find another job.

What’s in it for workers is to be in charge. Engineers who are 5 or 10 times better that their peers don’t get paid 5 or 10 times better (in traditional roles), they might get paid 20% better – but when they are freelancing they are literally paid 5 to 10 times better.”

No amount of money

A recent survey of Upwork’s top US-based freelancers found half wouldn’t return to the traditional labour force at any price when they were asked how much money it would take to get them back in an office.

However the oversupply of workers meant the site’s toughest task in continuing to grow, besides the competition from rival marketplaces like Freelancer.com, Toptal and a string of skills-specific sites, was convincing more employers to get on board.

Many of those who have tried hiring through Upwork and its predecessors have reported substandard work or the difficulty in finding the right people, as highlighted in a long-running Quora thread.

New Chinatown AP Photo / Noah Berger AP Photo / Noah Berger / Noah Berger

Kasriel said the company was focussed on reducing “friction” in the hiring process with streamlined communication systems, while also using data science to create a “Tinder for work” that enabled matches between employers and workers to be made more quickly.

Businesses like to be sold to, they are resistant to change and (what Upwork does) is disruptive … it is a harder sell and typically in most categories we are demand-constrained,” he said.

Nevertheless, Kasriel believes web-based freelancing is coming into the mainstream as work became more flexible in every part of the jobs food chain.

“Now that there is this alternative … frankly the best people are killing it, they make way more money this way,” he said.

READ: A whopping 320 tech jobs for Ireland have been announced today at the Web Summit >

READ: What the 25-year-old Irish founder of a $5 billion company told the Web Summit >

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Close
13 Comments
    Install the app to use these features.
    Mute John Joe Collins
    Favourite John Joe Collins
    Report
    Nov 8th 2015, 9:13 AM

    if we are all unemployed due to robots and computers doing our jobs in the future will the robots pay enough tax to pay for all our social welfare cheques

    87
    Install the app to use these features.
    Mute Unsionn
    Favourite Unsionn
    Report
    Nov 8th 2015, 9:24 AM

    With no secured regular employment just try obtaining a loan from a Bank.

    59
    Install the app to use these features.
    Mute B-Egan
    Favourite B-Egan
    Report
    Nov 8th 2015, 10:17 AM

    Governments all the same in my book dont need tax euros and dollars in the future the soon to be Banking Union government will print to fund what they deem important and skilled workers can take the low pay or piss off. Non reliable jobs indicates absolutely no production i would hint at tech companys and the financial sector driving on at 1000mph the serfs well their gona have to fight it out inside the fenced off security areas.

    21
    See 2 more replies ▾
    Install the app to use these features.
    Mute Michael Sands
    Favourite Michael Sands
    Report
    Nov 8th 2015, 12:56 PM

    THE SO CALLED ROBOTS WILL BE CHILD LABOUR IN THIRD WORLD COUNTRIES…

    7
    Install the app to use these features.
    Mute graham galvin
    Favourite graham galvin
    Report
    Nov 8th 2015, 3:41 PM

    The robot owners will be taxed heavily I would imagine.

    5
    Install the app to use these features.
    Mute Al Ca
    Favourite Al Ca
    Report
    Nov 8th 2015, 11:01 AM

    The race to the bottom where the runners don’t understand the prize is poverty.

    51
    Install the app to use these features.
    Mute Michael Sands
    Favourite Michael Sands
    Report
    Nov 8th 2015, 12:54 PM

    http://www.commondreams.org/news/2015/10/05/sanders-condemns-disastrous-tpp-ministers-seal-deal-corporate-elite
    TPP is just the same version of TTIP coming here in union with the TiSA Agreement, it will mean job losses and companies taking governments to court as well as unions, groups and individuals as well as companies dictating the rules and regulations of countries environmental and employment laws. It also means companies going to cheap labour countries as well…
    The future of employment is cheap labour and seems to go back to Wall Street wanting companies to go to poor countries to take advantage of them for quick profits, it started after the fall of the U.S.S.R. and now is ending up with TPP and TTIP.

    18
    Install the app to use these features.
    Mute Paul Geraghty
    Favourite Paul Geraghty
    Report
    Nov 8th 2015, 9:59 AM

    If this is the future I’m glad I’ll be dead by the time it becomes reality

    30
    Install the app to use these features.
    Mute B-Egan
    Favourite B-Egan
    Report
    Nov 8th 2015, 10:19 AM

    It will be in the pipeline sooner than you think im afraid 20 years.

    15
    Install the app to use these features.
    Mute Paul FitzGerald
    Favourite Paul FitzGerald
    Report
    Nov 8th 2015, 10:08 AM

    Upwork and Guru are great if you are prepared to work for $10 an hour (or less).

    29
    Install the app to use these features.
    Mute FlopFlipU
    Favourite FlopFlipU
    Report
    Nov 8th 2015, 10:01 AM

    Imagine the Christmas party with a load of robots

    27
    Install the app to use these features.
    Mute Patrick Doyle
    Favourite Patrick Doyle
    Report
    Nov 8th 2015, 12:32 PM

    Ah.. ” hook up with workers”
    ” choice ” ” flexibility”

    Who’s gonna pay you when you get sick? Who’s gonna give your a mortgage?

    Up yours upwork !

    22
    Install the app to use these features.
    Mute Michael Sands
    Favourite Michael Sands
    Report
    Nov 8th 2015, 1:01 PM

    Because of TPP in the U.S. now, many students have been highly educated and have no prospect of a job just college debt. That is because TPP wants businesses to leave the U.S. and to go to poorer countries to make greater profits on the markets, they do not care about people or jobs, just profits.
    We did the same a while ago with…
    http://www.gaa.ie/gaa-news-and-videos/daily-news/1/0607121657-croke-parkto-host-asia-pacific-ireland-business-forum/
    Wanting companies to leave here to set up in Asia, what was that about????

    15
Submit a report
Please help us understand how this comment violates our community guidelines.
Thank you for the feedback
Your feedback has been sent to our team for review.
JournalTv
News in 60 seconds