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Twitter is now keeping track of the apps you download - and it's all because of ads

Users will be able to opt of the scheme that tracks which other apps are downloaded.

TWITTER IS SET to start correlating personal information from phone app usage to deliver targeted ads to users.

The ‘app graph’ software is being rolled out this week on its new iPhone – which has been available since Wednesday. The Android version shall become available in the coming weeks.

Twitter’s new approach will work by tracking what other apps users are downloading. It is thought that the new approach will help the company make their business model of targeted marketing more effective.

Marketing strategy 

According to Re/Code, the website are currently able to target a certain amount of data in line with what users tweet and who they follow, and this will allow them to further refine that.

In its description, the company say that the new app graph will provide people with “a more tailored experience for you on Twitter”.

App information 

At current, iOS software allows third parties to ping users’ devices and pull back a list of the apps that are running on a smartphone. The same system is also in place on Android devices, although app providers must specify their ability to do so in their terms of service.

Users will be able to “Opt out of interest based ads” by going through a process on Twitter’s website. It is also specified that the site is collecting information about the apps that users have installed – and not information from within those apps.

Read: Here’s the best of the Twitter reaction to Roy Keane’s Aston Villa departure

Also: PTSB card rejected at the till tonight? The problem should be fixed now

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4 Comments
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    Mute Mata Mata
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    Aug 4th 2011, 8:27 AM

    They just bailing out German, French and English Banks who are the Italian Bond Holders !

    22
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    Mute Keith dunne
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    Aug 4th 2011, 9:44 AM

    Haha the new punt has been printed.. Good one as if any Irish government would hav the foresight to do such a thing they have their heads buried in the sand hoping someone else does something to rescue us.. If the euro does go we’ll be trading spuds for 6 months while the print a new currency

    16
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    Mute Dave O'Shea
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    Aug 4th 2011, 9:19 AM

    It will end when they just admit the euro experiment for a world currency has failed, until ( and it will never happen) all countries of the world have an equal economic footing this is beggars belief… The punt in it’s new form has been printed and is waiting in the wings.

    14
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    Mute Keith Byrne
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    Aug 4th 2011, 8:06 AM

    When will it end !

    13
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    Mute brian mac sweeney
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    Aug 4th 2011, 11:22 AM

    Starting to look like the so called conspiracy nutters were onto something.

    5
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    Mute Derek Richardson
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    Aug 4th 2011, 11:44 AM

    when the shit hit them on the face it,s all of a sudden a world problem not little old greece and ireland any more economic genuises the lot of them over paid gombeens who are making the ordinary people the fall guy,s

    4
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    Mute G
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    Aug 4th 2011, 10:51 AM

    If you are still stoopid enough to keep euros, you need a slap. Buy gold and silver!

    4
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    Mute Dave O'Shea
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    Aug 4th 2011, 12:08 PM

    Or art… You can buy some excellent artwork at the moment. http://Www.zhibit.org/thegardengallery

    3
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