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BOTH FACEBOOK AND Twitter have been taking inspiration from each other in different ways.
With the former introducing hashtags and trending topics, the latter now has similar profile pages, real-time web notifications, and now it will have app install ads in its news feed.
Similar to mobile ads on Facebook’s, mobile users will be able to install apps and services directly from the news feed itself.
While these ads will appear on the iOS and Android app, its use of MoPub, a mobile ad exchange it purchased last October for $350 million, means it can display these ads outside of Twitter.
Twitter currently has 241 million monthly users, but MoPub’s advertising exchange means it can also reach people outside of the app. MoPub’s services reach more than a billion people and deals with 130 billion ad requests inside Android and iOS applications every 30 days. This means it won’t have to rely as much on Twitter itself to boost revenue.
The new ad format is only available to US advertisers in private beta, but Twitter is promising marketers and developers it will be offering more ways to drive app installs and app engagement.
App installs are cited as one of the main reasons why Facebook has been doing so well in generating mobile ad revenue, mobile ads made up 53 per cent of the $2.33 billion in revenue it made during the fourth quarter of 2013.
Twitter had its first earnings report back in February where it announced an increase in advertising revenue. However, slow growth and a decrease in timeline views, caused its stock price to fall.
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Already had a Fine Gael ad on my feed, utter piss take.
Block and report as spam.
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Twitter is just one big advertisement anyway. Full of self obsessed celebrities posting selfies with great new products they’ve been asked to sell. I can’t stand it.
This was a great and interesting article to read. I have really enjoyed all of this very cool informationlive blog
Apparently if you put your phone on airplane mode these ads can’t pop up :-)
How exactly are you supposed to receive tweets with the phone on airplane mode?
Engage your brain before posting next time.
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