Business ETC uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Click here to find out more »
Dublin: 12 °C Monday 20 May, 2013

Tourism figures rise significantly despite economic troubles

More people visited Ireland this year than in 2010 – and they also spent more money.

The Ring of Kerry, one of Ireland's largest attractions
The Ring of Kerry, one of Ireland's largest attractions
Image: JessyeAnne via Flickr

THE NUMBER OF people visiting Ireland from overseas rose significantly in 2011 – and tourists also spent more when they were here.

New figures from Tourism Ireland show that the industry bucked the general economic trend, helped by high-profile events such as the State visits of Queen Elizabeth II and Barack Obama.

The body said it expects almost 7.4million people to have visited Ireland from overseas by the end of the year, a seven per cent increase on 2010. This will generate an estimated €3.4billion in revenue – eleven per cent more than the previous year.

Tourism is Ireland’s largest homegrown industry, employing 200,000 people and accounting for around four per cent of GDP, according to Tourism Ireland.

It said the State visits had generated an estimated €300million worth of international publicity, with scenes from Ireland broadcast in 110 countries and the subject of 38,000 news articles worldwide.

Niall Gibbons, chief executive of Tourism Ireland, welcomed the growth. He said: “Despite the faltering recovery in the global economy, the travel and tourism sector has been fairly resilient throughout 2011. We have grown market share from all top markets, including Great Britain.”

Transport Minister Leo Varadkar expressed hope yesterday that the positive effects from the two State visits would continue into next year. The Government has placed particular emphasis on stimulating the tourism industry, and recently pledged to maintain a VAT cut for related services.

More: Tourism benefits from Obama and Queen Elizabeth visits to be seen next year – Minister>

Read next:

Comments (20 Comments)

  • Logic would say that it’s down to a combination of publicity AND cheap hotels…
    Definitely great value out there at the moment.

    Reply
  • Well suprise surpise the queens visit brought some well needed tourism and money into the country. Bet the Shinners won’t moan about that!

    Reply
  • OMG! prices go down and tourism goes up! Can’t believe it.
    I feel a new economic model comin from the gov!

    Reply
  • Waffler 22/12/11 #

    wasnt there an article last week saying tourism was down?

    Reply
  • Wow. Some good news and people are still whinging.

    Reply
  • How do you know that exactly? There was a marked improvement in tourism in a year with two highly publicised state visits, they obviously did play a large role. I would imagine the tourists from Britain alone is much higher then it was.

    Reply
  • Could any of these figures be down to emigrants coming home for visits?

    Reply
  • Had no issue with the queen coming but she did nothing to boost tourism…nobody seen the queen on thr tele box & taught “ah sure i might aswell pop over to Ireland myself”

    Ive seen Enda Kenny in Brussels on the tele box & ive never taught..”ive gotta hit up Brussels”

    Reply
  • The only natural resourse they have to come here for – anything that could be taken is gone!
    Well I suppose I should be glad, we’ll need all the money they bring and brown envelope planning hasn’t completely ruined our countryside.

    Reply
  • So the Queen of another nation visited us for a few days half way during the year and some people actually believe that boosted tourism? Many people would already have booked their holidays well before we even knew Mrs. Windsor was coming over and the visit could hardly have been described as inspiring.

    Obama’s visit was much more likely to encourage some Irish Americans to think about hopping on a plane but again can’t be credited for the increase in tourism.

    The sooner we as a nation have the self-confidence to realise that we are the people who create our own successes and that we don’t need recognition from colonial powers the better.

    Reply
    • Most visits from the UK to Ireland are short breaks rather than two week holidays though, and on average short breaks tend to be booked far closer to the departure date than long holidays.

      Because the Queen was here for four days I think most people would agree that her visit was far more important than Obama’s 12 hour quick stopover.

      And I don’t see how we were “recognised by a foreign colonial power.” We just had a state visit by the head of another state.

      Reply
    • RG Cuan 23/12/11 #

      I take your point about visitors from England, Scotland and Wales being more likely to be on short breaks. For whatever reason they decided to come – any of my English friends who were here this year certainly weren’t persuaded by any state visit – it’s positive for the country.

      On your other point, however, it’s obvious that the Queen of England coming to Ireland was much more than the visit of another head of state. Indeed another over-privileged royal, Albert of Monaco, was here this year and he did not recieve a sycophantic response from any section of Irish society. As Mrs. Windsor did, it illustrates that the colonial mindset is alive and well among certain people here in Ireland, both north and south.

      Reply
  • The Queen’s visit had no visible impact on tourism in to Ireland, same as Obama’s had sweet fup all.

    Having the lowest hotel prices had more to do with that.

    Reply
    • lowest in Europe.

      Reply
    • Did I hit a nerve Tim?

      Reply
    • The hotels are so cheap because we built so many of them due to unnecessary tax breaks. They may be cheapest in Europe but everything else is a rip off. I suspect they come more for the craic and because people have such affection for the Irish and of course the amazing beauty of the place.

      Reply
    • Go through Google Analytics for hotel websites and try to see any discernible increase that bucks the trend of bookings or searches from Britain or America.

      One of key reasons that we are up is that we are a global news story due to the depth of the recession here and how prices are coming down. Greece’s tourism figures are also up this year, they have had daily riots in Athens and yet are still up in no’s.

      Did the Queen of England and/or the Pres. of America, visit them as well??

      It’s all about the no’s.

      Reply

Add New Comment