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Anthony Devlin/PA Wire
the big ten

These are the top ten brands in the world right now

No prizes for guess number one.

APPLE HAS ONCE again retained its position as the world’s most valuable brand, according to brand management firmIn terbrand’s annual rankings of the “best global brands.”

Technology and automotive brands dominated the rankings of 100 companies, taking up a combined 28 spots in the list.

The “top riser” this year was Facebook, which improved its brand value by 54% — but it sat outside of the top 10, in 23rd.

The ranking is based on a combination of the brands’ financial performance, the role the brand plays in influencing customer choice, and the strength the brand has to command a premium price or secure profit for the company.

10. Amazon

Amazon UK Fulfilment Centre - Peterborough Chris Radburn / PA Wire Chris Radburn / PA Wire / PA Wire

  • Brand value: $37.9 billion (€33.9bn)
  • Percentage change from last year: +29%
  • Last year’s rank: 15

9. McDonald’s

McDonald's trial table service Anthony Devlin / PA Wire Anthony Devlin / PA Wire / PA Wire

  • Brand value: $39.8 billion (€35.6bn)
  • Percentage change from last year: -6%
  • Last year’s rank: 9

8. GE

GE-Trian-Investment AP Photo / Gene J. Puskar, File AP Photo / Gene J. Puskar, File / Gene J. Puskar, File

  • Brand value: $42.3 billion (€37.8bn)
  • Percentage change from last year: -7%
  • Last year’s rank: 6

7. Samsung

Samsung Galaxy S6 phones unveiled Laura Lean / PA Wire Laura Lean / PA Wire / PA Wire

  • Brand value: $45.3 billion (€40.52bn)
  • Percentage change from last year: 0%
  • Last year’s rank: 7

6. Toyota

Toyota Prius Rui Vieira / PA Archive/PA Images Rui Vieira / PA Archive/PA Images / PA Archive/PA Images

  • Brand value: $49 billion (€43.83bn)
  • Percentage change from last year: +16%
  • Last year’s rank: 8

5. IBM

Earns IBM Associated Press Associated Press

  • Brand value: $65.1 billion (€58.23bn)
  • Percentage change from last year: -10%
  • Last year’s rank: 4

4. Microsoft

Microsoft Gates AP Photo / Ted S. Warren AP Photo / Ted S. Warren / Ted S. Warren

  • Brand value: $67.7 billion (€60.55bn)
  • Percentage change from last year: +11%
  • Last year’s rank: 5

3. Coca-Cola

Coca Cola, Share a Coke JeepersMedia JeepersMedia

  • Brand value: $78.4 billion (€70.12bn)
  • Percentage change from last year: -4%
  • Last year’s rank: 3

2. Google

New Google store opens PA WIRE PA WIRE

  • Brand value: $120.3 billion (€107.6bn)
  • Percentage change from last year: +12%
  • Last year’s rank: 2

1. Apple

Apple retains coolest brand Yui Mok Yui Mok

  • Brand value: $170.3 billion (€152.32bn)
  • Percentage change from last year: +43%
  • Last year’s rank: 1

- Lara O’Reilly

Read: These are Ireland’s least favourite companies >

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