Sign in. It’s quick, free and it’s up to you.
An account is an optional way to support the work we do. Find out more.
DATING APP TINDER has launched a premium, paid subscription edition.
Tinder Plus, which has been tested since late last year, has subscription fees varying by age and country.
In the US, users under 30 will pay $9.99 (€8.90) a month and older subscribers $19.99 (€17.90), according to a spokeswoman. Prices will be as low as €2.70 in emerging markets.
“We’ve priced Tinder Plus based on a combination of factors, including what we’ve learned through our testing, and we’ve found that these price points were adopted very well by certain age demographics,” spokeswoman Rosette Pambakian said in a statement.
Lots of products offer differentiated price tiers by age, like Spotify does for students, for example.
“Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger.”
The app has spread widely among smartphone users, getting particular attention at the Sochi Olympics when athletes bragged about “tindering” for fast hookups.
“Tinder Plus is a new premium addition to the Tinder experience,” the dating app’s website said.
With Tinder Plus we’re giving our users access to their two most-requested features: Undo and Passport.
The “undo” feature allows users to “take back” a swipe, so if someone accidentally swipes left on a picture — rejecting a potential date — he or she can find that person again later.
“They are no longer lost in the Tindersphere forever. Get them back with the touch of a button,” the statement said.
The “Passport” feature allows users to change their location to match with people around the world, such as ahead of a planned vacation.
“Navigate between your current location and new destinations,” Tinder said.
With apps like Tinder, prospective daters can see pictures of people who are nearby. If they see someone they like, they can swipe right to indicate interest. People who both swipe right on each other’s profiles can then contact each other.
To embed this post, copy the code below on your site
You’d think they could find more subtle means of price discrimination! Different levels of service rather than age for example, as many service providers do.
I’m wondering if such obvious price discrimination based on age could end up backfiring on them by alienating one of their target segments or even be challenged legally.
The closer you get to your departure date the more an airline charges you… Imagine a dating service can operate on a similar principal.
Hahahaha paying for tinder!!
You pay for it because in countries where it’s rolled out, the free version only gives you 100 swipes per 24 hours. The paid version then is unlimited swipes.
Geek!
Whats the point of it? It’s supposed to be for hook ups but Irish people just use it to snoop and see whos on it.
pretty sure it wouldnt stand up in court. i dont think its legal to charge more for a service based on someones age. ageism and all that
It’s not illegal .
One way to look at it is not charging people more if they are older but charging them less because they are younger. Banks do its and millions of other company’s do it.
Most places offer student rate but often have an under 23 clause
Wouldn’t use the thing so I don’t know much about it. But it’s not illegal
Well the jokes on them, cause I’m quitting it now, and I was very popular.
Dating for the facially inept
Swindler
Back to plenty of fish then.
hm…For that reason I don’t use tinder anymore. I think it’s illegal! I start to use https://kovla.com/datings/us ! I thik it can be even better! I also like match=)
have your say