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Dublin: 10 °C Thursday 17 April, 2014

Tesco on the slide, as Aldi & Lidl gain again in the grocery market

SuperValu is also performing well — benefiting from increased exposure as a result of its brand takeover of Superquinn stores.

Image: Photocall Ireland

THE LATEST SUPERMARKET share figures show the German discount chains gaining ground, and a decline in Tesco’s performance.

The figures from consumer information company Kantar — which monitor take-home grocery spend —- show a 6.6 per cent drop in Tesco’s share of the market in the three months up to the start of February, compared to the same period 12 months ago.

Tesco, however, remains the largest supermarket brand in the country, with total share of 26 per cent.

Aldi now has 7.2 per cent of the take-home grocery market, compared to 5.9 per cent a year ago. Lidl is at 6.6 per cent (up from 5.8 per cent).

SuperValu has also performed strongly. Despite a slowdown in overall grocery spend, the brand increased its market share from 19.9 per cent to 20.1 per cent. The data was compiled before the grocer’s merger with the Superquinn brand.

According to Kantar’s Mark Thomson:

“Amid a challenging market backdrop, SuperValu continues to maintain solid growth ahead of the market at 0.7 per cent.

“It has benefitted from welcoming around 30,000 new customers to its stores.

“The store’s increased prominence is key as 24 Superquinn stores convert to the SuperValu fascia this month.”

Dunnes and Superquinn both lost ground, with shares standing at 23.8 per cent and 5.1 per cent respectively.

Read: SuperValu store seeks off licence, fresh food, and butcher interns

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