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THE LATEST SUPERMARKET share figures show the German discount chains gaining ground, and a decline in Tesco’s performance.
The figures from consumer information company Kantar — which monitor take-home grocery spend —- show a 6.6 per cent drop in Tesco’s share of the market in the three months up to the start of February, compared to the same period 12 months ago.
Tesco, however, remains the largest supermarket brand in the country, with total share of 26 per cent.
Aldi now has 7.2 per cent of the take-home grocery market, compared to 5.9 per cent a year ago. Lidl is at 6.6 per cent (up from 5.8 per cent).
SuperValu has also performed strongly. Despite a slowdown in overall grocery spend, the brand increased its market share from 19.9 per cent to 20.1 per cent. The data was compiled before the grocer’s merger with the Superquinn brand.
According to Kantar’s Mark Thomson:
“Amid a challenging market backdrop, SuperValu continues to maintain solid growth ahead of the market at 0.7 per cent.“It has benefitted from welcoming around 30,000 new customers to its stores.
“The store’s increased prominence is key as 24 Superquinn stores convert to the SuperValu fascia this month.”
Dunnes and Superquinn both lost ground, with shares standing at 23.8 per cent and 5.1 per cent respectively.
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Tesco really needs to start selling cement mixers, arc welders and skiing equipment
Tesco and Dunnes have been ripping off people for years, Aldi and Lidl have groceries at a fraction of a price..In this day and age “Every little bit helps”
Lidl and Aldi also have very fit eastern european women working at their outlets which is always a plus…….
good comment but i never seen a cement mixer or arc welder in Lidl or Aldi
They had Mickey Mouse welders alright, not sure about the cement mixer though. Also sold inflatable dinghies.
They sold out in 9.2 seconds
Not surprised Tesco are on the slide – their staff are grumpy, grumpy, grumpy …
And while some are very very nice there is a good few extremely unprofessional and rude
gotta love Tesco’s erratic pricing – bottle of vinegar €0.35c one week, €0.97 next. Has to be one of the most expensive shops around…poor quality, high prices.
Agree, 2 litre bottle of Pepsi-Max was €1.15 last friday and €2.39 yesterday???? I didn’t cop the difference until I got home. It bugs the hell out of me the way they do that with their prices. Also why have offers like “buy one and get one free”, wouldn’t it be better just to sell the product at half price???? I only ever shop in Tesco’s as a last resort these days. Aldi/Lidl have served my family really well over the last two years and even though its a longer drive its well worth it as there is no comparison with the profiteering going on at the larger established grocery stores.
@Niall, selling two products at half price is double the profit of selling only one of the product.
I don’t get that Dave, isn’t selling one product at half price the equivalent of “buy one get one free” at full price?
€2 for 1 Pepsi.
Buy one €2 bottle and get one free @90cent cost per bottle = 20cent profit.
Buy one half price bottle for €1 @90cent cost per bottle = 10cent profit.
There you go.
@Niall More volume = more turnover (cash) so they more volume they sell the more money they make
Thanks lads for clearing that up for me, think I should apply for the position of CEO of a leading charity lol
Everyone is kind of right.
In most cases it it actually the supplier that takes the hit for the margin forgone as he usually funds the free/ discounted stock.
So it is suppliers that like to drive the extra volume (50% extra free !!) too as it justifies the production overhead.
In addition ‘marketing support fees’ can also be involved to guarantee certain placement in the stores.
And then theres the clubcard points…
And the magazines…
Etc
Etc
My real problem is that they all are quite restricted in their product lines. I frequently have to visit three supermarkets just to complete a fairly average weekly shop.
I have to do that myself
Or maybe ye just like shopping? :)
I actually love grocery shopping. You are right, but I do like certain things from certain shops.
Women be shopping.
Tesco isnt good value.
Why go to tesco when you get the exact same in aldi or lidl for half the price :)
Why go to Tesco when you can go to Supervalu where they pay the staff half the wage
I’ve rarely found the exact same product cheaper, might be my local store being shit?
Dunnes and Tesco have been ripping people off for years. ASDA would be the only competitor that would knock the big two off their perch because they don’t price match. They simply beat the price. I know the market is too small to have another big supermarket so ALDI/LIDL are filling that gap.
Tesco are losing ground because they are opening up so many of those awful metro shops which are much more expensive than even SuperValu or londis. Aldi and lidl are going to keep taking over and will keep their prices low even when they take over from tesco with the highest market share.
The metro prices are the exact same as the larger Tescos.
They’re actually not. The Metro stores charge a higher price for the ‘convenience’. Tesco would readily admit this themselves. Different formats, different price points.
They charge 10% more in the metro and local stores compared to the larger stores.
Tesco express rip off also.
good to hear,tesco is a pure rip off,its seems no matter what few bits i get in there its at least a tenner,where as in either of the other two you could feed yourself weel for a 2 or 3 days on a tenner and the tesco brand stuff is pure sh*t compared to lidl/aldi
Tesco put the price of their own brand milk up by 20 cents this week , but reduced another brand so they can still say the milk is cheaper , but everybody goes for the own brand how cleaver is that .
Well if you take the very common sense decision of shopping in Aldi/Lidl you’ll avoid such supposed cleverness.
Dunnes and Tesco make up almost 50%. Here was me thinking there was a recession going on.
Started shopping in Aldi recently. Used to shop in tesco. The price difference is shocking. Will not be going back.
I find an average small trolley full comes to about 60 euro from Aldi for a weekly shop. In tesco/dunnes more like 100. Dunnes seems to be better recently but The difference is definitely obvious. I sometimes wonder does the lack of choice in Aldi help. Maybe you just buy more crap you don’t need in tesco. That said Aldi/lidl are full of crap you don’t need also, it’s just not in grocery form.
Hmm a week shop in Tesco or Dunnes for €40 or in Aldi or Lidl For €20ish Hmmm no Brainer there.
As Tesco say, every little helps! Yes it does, aldi and lidl all the way!!
Never again shop in dunnes or tesco an absoloute rip off, lidl and aldi half the price so well worth the wait at the tills.
lidls fresh fruit , vegetables and bakeries are fantastic and really offer great value for money , quality plus the simplicity and layout of their stores that’s why I shop there unfortunately tesco has been concentrating on selling non-food items and their prices have been steadily increasing therefore it’s not surprising they have lost market share .
Aldi and Lidl both have some really good food options now, you can go very cheap or get their top of the range Deluxe and Specially Selected (which is still cheaper and way better than the same food in Tesco).
Funny enough, the quality of Aldi and Ireland is a lot better than in other countries (I can only compare with France and UK), my family is always amazed that you can get organic salmon in Aldi…
What drives me crazy with Tesco is the poor quality of veg/fruits and most of the expiry dates of their products is the day after or at max 2 days!
Lidl has a bakery, now they need a fish counter (I get my fish in Dunnes currently)…
No local fishmonger? Dunnes is a rip off for fresh fish too. We go to kilmore quay for our fish about twice a year… Spend about €100 each time, for a bath full of the finest fish
I love that Aldi & Lidl have no background music, that they have a smaller space, and that their fruit & veg is nearly always better quality than our local Tesco.
The price difference is fantastic too.
And I always look forward to seeing what’s on offer :-D
I’d love if one of the French supermarkets opened here. They always have great stuff and they actually have cheaper feul prices not like tesco who just open a forecourt and match the same price as the other garages in the local area
I blame Howard Webb
Aldi’s ‘Pringles’ increased from 99c to €1.15 just b4 Xmas was raging still buy them…..that said there a heck of a lot cheaper than proper Pringles which I’ve seen retail in Dunnes/Tesco/super valu for up €3.29 go figure that sh*t out!!!
Tesco own brand baby wipes are 95c each. A multipack of 4 is €4.36 how ridiculous is that?
Tesco have now started ‘refunding the difference’ of your shop. So if your Tesco shopping was 50euro but would have only cost 49euro in Aldi/Lidl, they give you 1euro off your next shop. Last week my Tesco bill came to 169.40euro, they gave me a voucher for 3cent….. I would never have spent 169euro in Aldi, wondering where they get their 3cent from?!
By the way, im not in the habit of spending that much on wedkly skopping, Tesco just have this sneaky habit of putting things that I dont want/need into my trolly. Would do the same shop elsewhere for about 90euro!
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