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Aggressive price cuts from retailers failed to attract many shoppers in July. Mark Stedman/Photocall Ireland

Summer sales fail to bring out the shoppers

KBC says consumer sentiment fell in July, despite aggressive price cuts by retailers, with shoppers fearing for the future.

AGGRESSIVE PRICE CUTS by high street retailers failed to get shoppers spending in July, according to the latest economic research by the ESRI and KBC Bank.

The KBC/ESRI Consumer Sentiment Index fell from 56.3 to 55.9, as consumers opted to keep control of their cash for fear that the growing debt crisis in Europe and worldwide would have an impact on their own finances.

The three-month average of the index fell by a greater, though relatively modest, amount – dipping from 57.9 to 57.2.

In a press statement, KBC’s chief economist Austin Hughes said consumers’ concerns were drive by fear over the future of the global economy, which meant they felt uneasy about parting with their own cash.

Though consumers may not have understood the full chain of events that had led to the current crisis, it said, they knew enough to be wary of a further impact on their own pay packets.

Hughes noted, however, that the index still remained well above its all-time low of July 2008. Ratings above 50 are considered to be a sign of economic growth, with ratings below that number deemed to indicate a shrinking market.

“Customers may no longer be traumatised in the manner they were when the crisis began three or four years ago, but they don’t feel they can put the crisis behind them in a manner that would support sentiment and spending,” Hughes said.

A comparable index measuring consumer sentiment in the US reached its lowest level in two years in July 2011, while in the Eurozone consumer confidence has posted its largest monthly drop since December.

ESRI research published yesterday showed that consumers had increased their monthly savings, fearing that a further lapse in the economy might find them taking home smaller pay packets.

More: Hopes for recovery take a blow as Irish consumers increase savings >

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    Mute Niall O'Reilly
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    Feb 20th 2015, 8:29 PM

    Fantastic news. First EU producer to get the green light.. and all the more better considering Ireland faced intense competition from US and Canadian beef lobbies. This is a real feather in our cap which demonstrates China views Ireland as the ‘New Zealand of Europe’.This could be huge!

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    Mute Liam Long
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    Feb 20th 2015, 11:49 PM

    Fantastic news. What impact will it have on you and the price you pay for beef.

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    Mute Niall O'Reilly
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    Feb 21st 2015, 12:46 AM

    I guess the simple answer to your cryptic question is that being allowed to sell into China is much more preferable than being banned from the market. Moreover these recent China market breakthroughs for Irish beef and Irish dairy produce will create a lot more jobs and sales here in Ireland than can be expected from any potential Chinese FDI into Ireland.

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    Mute Peter McGlynn
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    Feb 21st 2015, 2:08 AM

    I’m off to buy shares in Goodman.

    9
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    Mute C Mc Gyver
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    Feb 21st 2015, 3:01 AM

    The Chinese can’t produce what we can at a price and neither can they. We can make good relations without Europe intervening. Good potential trading partners. What’s Europe doing for us? But skimming the cream?

    17
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    Mute Roland Ywuong
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    Feb 21st 2015, 4:00 AM

    Great answer Niall

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    Mute Tom Red
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    Feb 20th 2015, 8:17 PM

    Well Ho Lee Fuk and not before time………….

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    Mute Joe
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    Feb 20th 2015, 9:08 PM

    Good job Coveney and colleagues.

    124
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    Mute Liam Long
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    Feb 20th 2015, 11:47 PM

    Is it really? Will it make the piece of steak I buy every week cheaper? I think it will mean beef is more in demand because of the amount exported to America and China pushing up prices nationwide.

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    Mute Peter McGlynn
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    Feb 21st 2015, 2:10 AM

    Liam you’re ruining the narrative – this is the big FG breakthrough we’ve been waiting 4 years for!

    15
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    Mute Joe
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    Feb 21st 2015, 8:46 AM

    Who ever is responsible it’s good news for our largest indigenous industry. The trickle down means everyone will benefit.

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    Mute C Mc Gyver
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    Feb 20th 2015, 8:45 PM

    For a tiny island on the west coast of Europe we are the third largest exporter of beef in the world after Brazil and Argentina. China opening up is just more good news. Just goes to show for a small nation we are very capable.

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    Mute Paul Fanshawe
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    Feb 20th 2015, 9:53 PM

    There is nothing capable about persistent rain, good soil and lots of grass.

    29
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    Mute Tweety McTweeter
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    Feb 20th 2015, 10:45 PM

    The moo-moos don’t just spring from the ground

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    Mute C Mc Gyver
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    Feb 21st 2015, 1:36 AM

    I know. It’s hard working farming families, that get us to the stage that we are on.

    22
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    Mute C Mc Gyver
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    Feb 21st 2015, 1:44 AM

    Travel the world and it’s “irish striploin steak” irish Angus steak” quality speaks for itself! Buy cheap tough steak from abroad and enjoy it. If the price is right in aldi or tesco eat it and ENJOY it. Chew chew no taste no taste no flavour no flavour but I saved a euro!

    14
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    Mute Peter McGlynn
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    Feb 21st 2015, 2:07 AM

    Who’d a thought we’d invented beef. So entrepreneurial we are in this best small island.

    5
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    Mute Etheric Projection
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    Feb 20th 2015, 8:18 PM

    ‘An Irish bull in a China shop’

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    Mute Tom Collins
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    Feb 20th 2015, 8:24 PM

    Because standards are so high in China. Especially in its thriving dog industry

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    Mute Pat Mustard
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    Feb 20th 2015, 8:25 PM

    I guarantee you that even after the beef travels half way around the world the Chinese will still be able to buy Irish beef cheaper than we can at home.

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    Mute Mike
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    Feb 20th 2015, 8:31 PM

    €4 for a big piece of steak, How cheap do you want it?

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    Mute Pat Mustard
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    Feb 20th 2015, 10:40 PM

    What muck are you eating Mike?

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    Mute Mike
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    Feb 21st 2015, 1:04 AM

    You can get a gorge bit of Irish steak for €4. I don’t think farmers can produce it any cheaper. I wouldn’t call it muck.

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    Mute twonky kong
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    Feb 20th 2015, 9:30 PM

    The Chinese ….a great bunch of lads

    78
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    Mute Brian Ahern
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    Feb 20th 2015, 8:35 PM

    A positive mooooooove…

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    Mute mrgillhouley
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    Feb 20th 2015, 8:35 PM

    Thanks enda

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    Mute Tweety McTweeter
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    Feb 20th 2015, 8:18 PM

    Excellent news. Though hope all this exporting won’t increase food prices here

    58
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    Mute Liam Long
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    Feb 20th 2015, 11:48 PM

    How could it not. There will be less beef.

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    Mute Gavin Scott
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    Feb 20th 2015, 9:15 PM

    For a country that eats dogs and goats and snakes, they sure have a high standard of beef!

    57
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    Mute Al Ca
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    Feb 20th 2015, 9:17 PM

    I will now lift my ban on prawn crackers. nom nom nom

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    Mute Seán O'Ceallaghan
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    Feb 20th 2015, 9:22 PM

    Anyone else ever wonder if the US and China bans on Irish beef were more for tactical reason rather than health issues, any beef, Irish always seems to be better in almost every way except when it’s horse

    38
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    Mute Micheal S. O' Ceilleachair
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    Feb 20th 2015, 11:32 PM

    Are you a “neighsayer”?

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    Mute Denise Friary
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    Feb 20th 2015, 8:45 PM

    I won’t be lifting my ban on the Chinese takeaway, I value my health

    31
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    Mute johngahan
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    Feb 20th 2015, 8:56 PM

    this government are now selling the food off our plates. Looking forward to the general election to vote for a new government who will keep Irish Beef in Ireland for the Irish table. sickening news.

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    Mute Gavin Scott
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    Feb 20th 2015, 9:18 PM

    I guess you want free fillet steak to go with your free water…

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    Mute johngahan
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    Feb 20th 2015, 9:25 PM

    we shouldn’t have to pay for our own beef.

    our taxes already subsidise the beef industry, we are paying twice.

    no way, won’t pay. is what I’m telling my butcher next time I pick up to fillets.

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    Mute Gavin Scott
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    Feb 20th 2015, 9:42 PM

    Lol. You’re actually one of us. Sorry for missing the sarcasm!

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    Mute gerry o donell
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    Feb 21st 2015, 9:35 AM

    John your low level intelligence means that you have chosen your political allegiances well.
    Enda would be proud of you and may even see you as a protégé.
    You do know that the average farmer gets more on subsidies alone than the average industrial wage and contributes the least amount of tax on their income.

    5
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    Mute eastsmer
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    Feb 21st 2015, 11:32 AM

    Fine Gael – the Farmers Party – Hiding away behind barriers in Castlebar

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    Mute thejournaltroll
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    Feb 20th 2015, 9:57 PM

    Glad to see, Nicky, that China is an important market for diaries. Is that Easons who are exporting them?
    But why is Bord Bia collecting the stats on this?
    Don’t tell me the Chinese are eating the diaries!

    17
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    Mute Symbolism
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    Feb 20th 2015, 8:19 PM

    A bull in a China shop at last

    16
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    Mute aido m
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    Feb 20th 2015, 8:42 PM

    Don’t have a cow man

    15
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    Mute Justin Faust
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    Feb 20th 2015, 9:19 PM

    This could lead to a good market for the meat industry, maybe more production.

    14
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    Mute Sean Byrne
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    Feb 20th 2015, 10:11 PM

    €€€€€ Ching Ching €€€€€

    14
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    Mute nl
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    Feb 20th 2015, 11:09 PM

    I was in China recently & it doesn’t surprise me they want our beef, some of the food they are eating is like nothing I’ve ever seen. I think our dog breeders / farms could cash in on this deal as well!!

    11
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    Mute Joseph Caulfield
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    Feb 20th 2015, 9:29 PM

    They love the red meat over there

    8
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    Mute johnny cakes
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    Feb 20th 2015, 9:27 PM

    Hopefully the kitchen sinks will introduce their own ban. And stop serving us cats pigeons and all the other muck they served over the decades. Nice one China !

    4
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