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Dublin: 11 °C Wednesday 22 May, 2013

Sony “to cut 10,000 jobs worldwide”

Reports emerging from Japan say that the company will cut the jobs over the next year as it tries to return to profit.

Image: AP Photo/Itsuo Inouye, File

SONY CORP WILL cut about 10,000 jobs worldwide over the next year as it tries to return to profit, Japanese news reports said today.

The Nikkei business daily and other media said Sony’s decision to slash 6 per cent of its work force comes as it struggles with weak TV sales and swelling losses.

Reuters reports that new CEO Kazuo Hirai wants to bring the electronics giant back into profit after four years of difficulties.

Earlier this year, the company reported a 159 billion yen ($2.1 billion) loss for the October-December quarter and more than doubled its projected loss for the full fiscal year through March 2013.

Sony spokeswoman Yoko Yasukouchi wouldn’t confirm the reports of the job cuts but Hirai is to hold a press conference on Thursday.

Sony has announced restructuring plans by selling its chemical unit. The company is also merging its LCD panel operation with Toshiba and Hitachi. Yasukouchi said those changes could affect up to 5,000 employees who are subject to transfers.

- Additional reporting AP

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Comments (27 Comments)

  • 10,000. Wow

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  • Sony is being shown a clean pair of heels by Samsung in every market they compete that’s the main reason

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  • jimbo 09/04/12 #

    Thats a pretty high staff cut for such a big company

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  • Japanese electronics vendors, particularly Sony, are getting spanked in the marketplace because they are stuck in their ways selling entertainment devices that require a physically separate storage media to hold the content. CD players, blu ray players, dvd players, PlayStations – all use the disc based media concept which is clunky and anachronistic compared to the immediacy the internet provides.
    Apple have completely upended so many of the markets Sony used to dominate, and the masses have spoken, with iPods and iPads replacing Walkmans and PSPs. That’s before you even go near the iPhone versus the second rate Android tat they are selling through their Xperia brand.

    One also has to ponder the future of the TV , one of Sony’s stalwart revenue streams, considering the Internet removes the limitations TV imposed on consumers – advertiser and location driven programming. We have clumsy workarounds like Sky+ which allow consumers to exert some control over the content by recording and watching it later at a time that suits them, but it still requires a separate box and having to deal with pushy sales people and guys turning up unannounced to rip a hole in your living room wall so they can pipe their overpriced service into your home. Google and Apple are rumoured to be unveiling their own takes on the Smart TV concept, integrating Netflix. YouTube and Sky into the mix. When they do , it’ll be sayonara Sony and all the other related businesses that have been drip feeding us exorbitantly priced movies and sports coverage for years.

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    • All grand in theory, Eric, providing of course you have a half decent internet connection and don’t live in the middle of nowhere where you’re not even in the pipeline for an upgrade. Technically on a 1 Mbps connection, lucky to get half that!

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    • d 10/04/12 #

      This is nonsence. I have a ps3 and can assure you it is far from clunky. Its on my wireless network which allows me to stream movies and music from all my other devices and display them on my hdtv. likewise with photos, be them on my phone, my laptop or my pc. the playstation has a free online music video service which is far superior to listening to music on youtube. While the ps3 is a little hamstrung in ireland it nevertheless has access to a number of video on demand services such as netflix( one of the few devices which can stream netflix in full 1080 hd). Games can also be downloaded direct from the sony
      store.

      I enjoy netflix for the convenience and immediacy they provide but you cannot compare it to blu ray. To do so misses the point of the format. Namley quality. People who buy blu ray appreciate movies, appreciate quality and a large portion of ps3 owners bought the machine for its blu ray capability. There is no streaming service no matter what your broadband speed( and it would need to be fast for a 40 gig file) that can match blu ray.

      Can i suggest you do a little more research next time.

      Reply
  • Pleaze excusa my ingurlish as it is notta my yusuwel tung. Butt me being told not to use Gaeilge as this be “English” only site – how sad. Apartheid nazi freaks still roam – never mind the posh nanny embarrassed idiots!

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  • Ehh??

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  • The play station is one of the main reasons they are losing money the cost of putting the unit together and shipping means Sony lose money on every ps3 outside of Asia, the money is made on games they are involved with, eg. Tekken and gran turismo , the sucess of Xbox 360 had meant play station have suffered majorly in Europe, the biggest selling game of all time (call of duty) has all of its download content 1st on Xbox some times more than a month before ps3, best of luck to Sony but they need to downgrade the products and try sell more they have become far too expensive

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  • Michael I am the problem I can’t read Irish on an English written site maybe why not comment in English so people like me, the problem, be able to read it. Or maybe I’m not the problem.

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    • This is discrimination.
      How can you realistically expect our foreign friends to participate in dialogue if you comment in Irish??
      Poor show guys.
      It appears that the insular mentality has once again resurfaced after the demise of the celtic tiger.

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    • You do not have a problem at all other than being honest which forelocking toady paddies would have us believe is rising above our station. Sin an faidhbh. Nil i gceist leis an sleacht in aghaidh an teanga ach iarracht I gcoinne meas at na ceartai na nGaeil.

      Reply
    • Dot ie. let us try again .ie
      an bhfuil tuisceant eile ag teastail uait?
      Nil an teanga seo ro deachracht. Is feidir le
      gam cosuil liomsa trial a bhaint as? Tog iarracht.

      Reply
    • This is all Bernard Dunnes fault ya know.

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    • this is an Irish site folks, and if a fellow countryman wants to speak his native tongue so be it. I suspect ye are lashing out hide certain shortcomings on the matter but unfortunately ye are just holding the magnifying glass over yerselves. Have some respect, not only for the people who uphold the language, but for the culture and heritage of your homeland. Be proud.

      Reply
  • Sony – nil siad ro mhaith leis na gadgets agus a bhiodar

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  • Yeah it’s bit of irony now for Sony, as the only branch that pulls them a lot and still makes loads of profit is the one they were quite reluctant to get into couple years ago – gaming, so Playstation brand :-)

    Reply

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