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SNOOP DOGG IS suing Pabst Blue Ribbon.
On Monday, the California rapper filed a suit over a deal he says entitles him a portion of the proceeds from the company’s sale last year.
In 2011, Snoop Dogg signed a three-year agreement to endorse Colt 45′s fruit-flavoured malt beer Blast.
PBR owned Colt 45 and launched Blast in response to the success of sweet alcoholic energy drinks like Four Loko.
According to the lawsuit filed on Monday in Los Angeles Superior Court, Snoop is seeking 10% of the net sales price paid to Pabst for Blast. Last year, a group of investors bought PBR for $700 million.
The lawsuit states that Snoop’s contract called for him to receive a portion of the sale price if Pabst sold its Colt 45 operations before January 2016. The lawsuit states Pabst told the rapper that the sale didn’t trigger the clause entitling him to sale proceeds.
On Monday, Pabst pushed back against Snoop’s allegations. A spokesperson for the company told Business Insider that Snoop Dogg has not contacted the company about the lawsuit.
“We have not been contacted by Snoop Dogg or his representatives about this issue,” PBR representative Megan Gavigan said in an email.
“We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this.”
PBR has seen a huge increase in popularity over the past six years. The 170-year-old beer has seen its sales double since 2009 as consumers grew tired of the huge marketing campaigns by the bigger beer brands.
As part of his sponsorship, Snoop DJed PBR parties, played concerts hosted by the beer maker and made appearances at Blast events.
Several years into his contract, Snoop also started working as an ambassador for Colt 45 itself. The brand crafted a campaign around Snoop Dogg called Keep It Colt 45.
- Additional reporting by Associated Press and Rónán Duffy
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Fruit flavored malt beer blast endorsed by snoop dog… That’s a thing now?
May God have mercy on our souls.
” Snoopy Snoopy dog dog ” – Fr. Ted. Crilly.
Sweet alcoholic energy drinks…what a time to be alive.
Colt45 is the preferred beverage at the World long distance puking championships.
I’d say he needs the money!
Got your stereotypes all wrong Journal, PBR is the beer of the rednecks.
Yeah but hipsters were drinking PBR way before rednecks thought it was cool.
Comments open on an ongoing court case in foreign jurisdiction? Make up your mind Journal! (On a side note Snoop is guilty)
You answered your own question with the words “foreign jurisdiction”. It’s really not all that complicated.
If only Neal. The journal often closes comments on foreign trials.
Ahhh snoop!
White people’s favorite black rapper to make them feel cool and hip. The rap version of the 80s “heavy metal ” band Europe.
I honestly don’t know where to start with this so I’m probably better off just leaving it…
It’s pure dog piss.
There is ALOT of words in that article that mean nothing to me
Proof, as if it were needed, that hipsters are thick as two short planks nailed together with bricks. PBR is one of the worst beers in America. And that’s saying a lot.
#PBR is top notch . Loves the shtuff!
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