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Edward Smith/EMPICS Entertainment

Turns out Irish adults are quite addicted to Snapchat

The app sees 63% of its users checking the app daily, a usage rate that’s only surpassed by Facebook.

ROUGHLY HALF A MILLION Irish adults use Snapchat daily, highlighting the growing popularity of the self-destructing photo app.

The figures, which were compiled by Ipsos MRBI, show that of those adults (aged 15 and over) who have a Snapchat account, 63% of them check the app daily.

The app which comes closest to matching these usage rates is Facebook Messenger which sees 52% of its users checking it daily.

Despite the high usage figures, only 22% of Irish adults in the country have a Snapchat account. 39% of Irish adults have a Facebook Messenger account – helped by the company making people download the app – and more than half (52%) check the app daily.

Between WhatsApp and Viber, it’s the latter which has more accounts (40%) but it’s WhatsApp that sees the greater percentage of users checking the app daily with 520,000 or 47% of its users doing so.

Skype still remains the most popular social messaging platform with half of Irish adults owning an account, but only 7% use the service daily.

Apps-page-001 Ipsos MRBI Ipsos MRBI

With regards to social networks, Facebook is still the dominant platform with 61% of the population owning an account. With regards to daily usage, 1.5 million users (71%) check the site daily making it the most popular service among Irish users.

By comparison, 395,000 Irish adults use Twitter daily, making it 38% of its users, while 29% of Irish adults have an account. For Instagram, 41% of users check it daily while 23% of Google+ users do the same.

Social_Networking_Aug14_FINAL-page-001 Ipsos MRBI Ipsos MRBI

Read: Ireland ditches texting for web messaging as phones continue to outnumber people >

Read: How to get a refund for that app you bought >

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15 Comments
    Install the app to use these features.
    Mute Martin Byrne
    Favourite Martin Byrne
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    Sep 15th 2014, 6:19 PM

    adults aged 15?

    114
    Install the app to use these features.
    Mute Glen Norman
    Favourite Glen Norman
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    Sep 15th 2014, 6:33 PM

    I hate it when they only give you a couple of seconds and then you dont get a chan…..

    92
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    Mute Dylan
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    Sep 15th 2014, 6:34 PM

    Surely the majority if the “adults” are just teenagers with fake date if births in the account.

    44
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    Mute Tom Red
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    Sep 15th 2014, 6:35 PM

    Jennifer lawerence should have used this self-destructing photo App…..

    40
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    Mute Phillip Hogan
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    Sep 15th 2014, 7:08 PM

    It’s still easy to keep snaps

    17
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    Mute doc samoflange
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    Sep 15th 2014, 8:49 PM

    one of those leaked photos is of a snapchat photo with some “celebrity” showing off her hoop, never heard of her to be honest but still worth an aul J Arthur Rank all the same

    17
    See 1 more reply ▾
    Install the app to use these features.
    Mute Hung Xi
    Favourite Hung Xi
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    Sep 16th 2014, 9:05 AM

    Do you really believe they are deleted? Oh how naive.

    2
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    Mute Hung Xi
    Favourite Hung Xi
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    Sep 15th 2014, 6:29 PM

    If ever there was a pointless app it is Snapchat

    31
    Install the app to use these features.
    Mute Susanne Hayden
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    Sep 15th 2014, 7:28 PM

    No, the most pointless app is Yo!

    13
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    Mute Hung Xi
    Favourite Hung Xi
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    Sep 16th 2014, 9:08 AM

    You are probably correct.

    Looking at the negative thumbs I got to my posting it would seem that I have upset many of the 15 year olds who use Snapchat with my previous comment. Let me amend, Snapchat is the 2nd most pointless app there ever was. I hope you all feel better.

    2
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    Mute Kearney32
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    Sep 15th 2014, 6:35 PM

    I have the app haven’t a clue how it works!!

    22
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    Mute hairy mary
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    Sep 15th 2014, 6:49 PM

    Me either haven’t a clue

    14
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    Mute deel
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    Sep 15th 2014, 8:46 PM

    Havent a clue how to use twitter, istagrame so forget about snapchat ! Lol

    9
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    Mute doc samoflange
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    Sep 15th 2014, 8:53 PM

    you take a photo with some stupid f**kin face on you and attach some comment with it, it’s totally revolutionary and is worth every cent of the billions the market value it to be

    5
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    Mute Michael cunnane
    Favourite Michael cunnane
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    Sep 15th 2014, 7:38 PM

    Goooo goooooo gaaaaa gaaaaaa snaaa chaaa

    3
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