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50 billion instant messages expected to be sent each day in 2014

The figure is more than twice the number of text messages expected to be sent in 2014.

INSTANT MESSAGING APPS like WhatsApp, Snapchat and iMessage are expected to overtake traditional text messaging according to a new report.

Accounting firm Deloitte predicts that that instant messaging services will carry 50 billion messages per day globally in 2014, more than twice the number of text messages sent, The Guardian reports.

While instant messaging is expected to grow this year, SMS messages will continue to generate more revenue. Deloitte estimates as the market will generate more than $100 billion a year to operators, and predicts that SMS will generate more revenue until 2018.

A similar trend is also happening in Ireland as SMS messaging continues to fall and data usage rises. A recent report from ComReg found that the total number of messages sent in Ireland fell to 2.28 billion between July to September 2013, down 25.1 per cent during the same period in 2012.

Data volumes rose to over 10,500 terabytes during Q3 2013, increasing by 39.7 per cent in a year. It’s estimated that there are more than 5.6 million mobile phone subscriptions, and that industry revenues were worth €897.7 million.

Read: Explainer: Why are the major social media sites trying to break into mobile messaging? >

Read: 10 messaging apps that are worth downloading >

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18 Comments
    Install the app to use these features.
    Mute Warren McAllister
    Favourite Warren McAllister
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    Jan 13th 2014, 2:41 PM

    2008 called, they want their Blackberry back

    54
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    Mute Marc
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    Jan 13th 2014, 2:25 PM

    I never send a regular text. I use Whatsapp. The best app in my opinion for sending texts, pictures and videos. And all free.

    45
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    Mute Fozz
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    Jan 13th 2014, 2:44 PM

    Yep, same here but with Viber.
    What luddites still send SMS :)

    14
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    Mute Andrew Hickey
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    Jan 13th 2014, 2:49 PM

    The ones that get unlimited texts in their bundle.

    79
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    Mute Tom Hara
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    Jan 13th 2014, 3:28 PM

    I always use the generous free SMS that I get in my monthly bundke. Only cheapskates use whatsapp etc

    9
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    Mute Lily
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    Jan 13th 2014, 3:37 PM

    Pay as you go people u mean…

    9
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    Mute Marc
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    Jan 13th 2014, 6:09 PM

    I have unlimited texts with my plan. Never use them. I prefer whatsapp. SMS is so 90s :)

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    Mute Bilbo Baggins
    Favourite Bilbo Baggins
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    Jan 13th 2014, 8:00 PM

    Are people missing the irony in your comment John ‘you only use Free sms, cheapskates use whatsapp’…. wait that was meant to be sarcastic right? …..

    1
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    Mute Neil O'Reilly
    Favourite Neil O'Reilly
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    Jan 13th 2014, 3:14 PM

    A good 20 billion of them will just say “lol”.

    Lol.

    21
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    Mute Mark Byrne
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    Jan 13th 2014, 3:17 PM

    K ;)

    12
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    Mute Byyys
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    Jan 13th 2014, 2:38 PM

    “While instant messaging is expected to grow this year, SMS messages will continue to generate more revenue”..

    If more and more people are using smartphone Apps to send messages via whatsapp ,viber ,kik etc..
    how will SMS messages generate more revenue when you usually have to pay to send a text message?.

    17
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    Mute Begrudgy
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    Jan 13th 2014, 2:39 PM

    Alot of messages there for the US government to scan through.

    16
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    Mute graham galvin
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    Jan 13th 2014, 4:10 PM

    If you are concerned about NSA snooping & use android then download sure spot. It will encrypt your texts.

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    Mute Daddy De La Noche
    Favourite Daddy De La Noche
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    Jan 13th 2014, 2:30 PM

    Since you used a picture of a blackberry I would have assumed you’d include their BBM app that went cross platform months ago, some authors on this app really do not know their stuff.

    14
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    Mute Tom Colgan
    Favourite Tom Colgan
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    Jan 13th 2014, 8:47 PM

    Technology has changed alot in the last 5 years, exciting times ahead!

    1
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    Mute COOM
    Favourite COOM
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    Jan 14th 2014, 12:29 AM

    TAX the TEXT. Could you imagine the revenue.

    1
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