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The Galaxy Note 4 and Galaxy Note Edge smartphones AP Photo/Ahn Young-joon

Samsung responds to iPhone sales by launching Note 4 ahead of schedule

The device, which was originally scheduled for launch in October, will hit stores in South Korea and China this week before Apple.

SAMSUNG LAUNCHED THE latest version of its oversized Galaxy Note smartphone earlier than expected Wednesday after rival Apple reported record sales of its latest iPhone 6.

Samsung said the Galaxy Note 4 – initially scheduled for launch in October – would hit stores in South Korea and China this week before being sold in 140 nations by the end of next month.

It would be the first time a flagship Samsung product has gone on sale in China ahead of other markets, reflecting the firm’s desire to battle growing competition from cheaper Chinese-made rivals.

The decision to bring forward the launch also came after rival Apple reported a record opening weekend for its latest range of iPhones, including the iPhone 6 Plus – the firm’s first foray into the big-screen market.

Sales topped 10 million in just three days following Friday’s launch in the United States, Britain, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico and Singapore.

The new iPhone is not yet available in China.

Samsung initially pioneered the market for the “phablet” devices – sized between a smartphone and a tablet computer – when it introduced its Galaxy Note series in 2011.

Along with the Galaxy S smartphones, they helped the South Korean giant dethrone Apple as the world’s top smartphone maker.

Germany Gadget Show Samsung The Executive Vice President of Samsung, DJ Lee, presenting the Samsung Galaxy Note 4 at IFA earlier this month. AP Photo / Markus Schreiber AP Photo / Markus Schreiber / Markus Schreiber

Samsung has been poking Apple in ads portraying the iPhone 6 and iPhone 6 Plus as inspired by the Note’s size.

For the past three years, the arch-rivals have been locked in a battle of litigative attrition in close to a dozen countries, with each accusing the other of infringing various patents related to their smartphones and tablets.

But neither has managed to deliver a knock-out blow with a number of rulings going different ways. Last month the companies agreed to drop all patent disputes outside the United States.

Samsung has a diverse product line ranging from memory chips to home appliances, but more than half its profits are generated by mobile devices.

Saturated smartphone market

The mobile market has become increasingly saturated, while competition has intensified from cheaper Chinese handset makers such as Huawei and Lenovo.

In July, Samsung reported a 20% drop in net profit for the second quarter, and its shares are sitting at a two-year low.

Its latest flagship smartphone, the Galaxy S5, reportedly suffered sluggish sales after tepid reviews greeted its April launch.

“We are temporarily going through a difficult business situation,” Lee Don-Joo, head of sales and marketing for Samsung’s mobile unit, told reporters at Wednesday’s launch in Seoul

“But…we hope that we would be able to recover soon based on our fundamental capability for technical innovation,” Lee said.

Sales of Galaxy Note 3 topped 10 million in two months after its launch in 2013, and Lee predicted the Note 4 would outperform that.

Japan Game Show The Gear VR powered by Oculus requires a Galaxy Note 4 to use. AP Photo / Koji Ueda AP Photo / Koji Ueda / Koji Ueda

The 5.7-inch Note 4 – priced at 957,000 won (€716) – comes with S-pen stylus allowing users to draw and write on the screen and perform various tasks simultaneously.

The presence of a stylus pen – not offered by iPhone 6 – offers a “unique input methodology,” said Lee Young-Hee, executive vice president of Samsung’s mobile unit.

There is a general consensus that smartphone evolution has hit a barrier that will only allow incremental improvements on existing design and technology, rather than market-changing reinvention.

According to International Data, a record-high 295.3 million smartphones were shipped worldwide in the second quarter.

Samsung remained the world’s top vendor, moving 74 million handsets, but saw its overall market share slip seven percentage points to 25.2%, while China’s Huawei nearly doubled its shipments from the same quarter a year ago.

Samsung also announced Wednesday it plans an October launch for a new version of its Galaxy Gear smartwatch, as well as a virtual reality headset, Gear VR.

The firm has ramped up efforts to promote Internet-enabled wearable devices in a move towards the market for the Internet of Things, in which household appliances and electronic devices are connected through the network.

Apple unveiled its “Apple Watch” earlier this month, with plans to get it into stores early next year.

- © AFP, 2014

Read: Nearly half of all active iPhones and iPads are running iOS 8 >

Read: Oculus Rift takes a step closer to release with new prototype headset >

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    Mute Stephen Earle
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    Sep 24th 2014, 11:43 AM

    There are bentleys, there are jags, there are aston martins, all good cars. There are samsung phones, there are apple phones, there are htc and huawei, room for all. Buy what you like, enjoy what you like.

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    Mute Mark Lillis
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    Sep 24th 2014, 11:50 AM

    Stephan you’re quite the phone philosopher!!

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    Mute ed w
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    Sep 24th 2014, 12:00 PM

    Jeez that’s not going to create queues. How many column inches will that fill

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    Mute John B
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    Sep 24th 2014, 12:59 PM

    Agreed, perhaps he should buy the latest phone, “The Philosopher’s Phone”, by J.K. Rowling.

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    Mute Superguy
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    Sep 24th 2014, 6:50 PM

    Hahaha

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    Mute Frank Buffalo
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    Sep 24th 2014, 7:14 PM

    He might be philosophical now but he’s calling people dense for slagging the iPhone on the previous thread!

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    Mute Stephen Earle
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    Sep 24th 2014, 7:47 PM

    Thats because they’re dense mr buffalo. Criticising without any proof or facts just dubious videos showing people bending an iphone and then being surprised it bent. Thats dense mr buffalo and if you cant see that you’re just as dense. Now p:ss off and play with your nokia or whatever piece of trash you own

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    Mute Frank Buffalo
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    Sep 24th 2014, 8:59 PM

    Dense, piss off, trash? Don’t be so angry you’ll live longer.

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    Mute Will Derbylight
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    Sep 24th 2014, 9:59 AM

    Asian girls come in all sizes – just like here.

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    Mute Frank Buffalo
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    Sep 24th 2014, 7:08 PM

    Where’s the link! ???

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    Mute Jason Bourne
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    Sep 24th 2014, 9:49 AM

    I know Asian girls are small, but look at the size of that Note 4. That’s a phablet.

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    Mute Leopold Dedalus
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    Sep 24th 2014, 9:59 AM

    The Note phone has always been a phablet

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    Mute Fozz
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    Sep 24th 2014, 10:16 AM

    eeh…’small and far away’ come to mind…

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    Mute richard fennessy
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    Sep 24th 2014, 10:48 AM

    Yes Jason that’s what it’s meant to be

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    Mute Jason Bourne
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    Sep 24th 2014, 11:06 AM

    That’s a phablet. A phablet I tell ye. A feckin phablet.

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    Mute Macpac31
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    Sep 24th 2014, 11:02 AM

    My phone is better than your phone na na na na na na. Youre wrong, Im right! Let me ridicule all you losers for choosing the wrong phone! I feel better about myself now.

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    Mute richard fennessy
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    Sep 24th 2014, 10:52 AM

    Writing this on my much loved I phone 5s but my note 3 is also brilliant Mobdro showbox etc its technically brilliant. There is sheep on both sides
    It’s a fact both have pros and cons people saying one is rubbish and one is great def have not used both

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    Mute Butter bean
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    Sep 24th 2014, 10:09 AM

    Lumia 1520 is the one you want.
    6″ screen! f**k the haters!

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    Mute Gravel Pitt
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    Sep 24th 2014, 10:11 AM

    You a muck savage, bean?

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