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Ryanair boss Michael O'Leary John Phillips/EMPICS Entertainment

Ryanair is ringing the changes - but it will keep the 'Sex Pistols attitude'

New uniforms, new planes, new menu – it’s all happening.

RYANAIR WILL FIX its apps and booking system, offer more legroom on its new planes and rework aircraft interiors and staff uniforms this year as it launches a new customer charter.

But the airline’s marketing boss has said the low-cost carrier won’t lose its “swagger” – and isn’t setting out to be “loved” by its customers.

The company today unveiled its strategy for this year and into 2016, including a new menu and lower charges on some of its most-criticised fees.

The airline has predicted it will carry more than 100 million passengers for the first time this year as it continues adding planes to its fleet and airports to its departure list.

Chief marketing officer Kenny Jacobs said one of the airline’s main moves would be to increase “transparency” in its booking system in response to complaints from passengers.

This is a Ryanair that has quickly fallen in love with listening to customers,” he said.

The airline has previously fallen foul of regulators for its customer service, with Italy’s anti-trust body fining the carrier for running service lines that charged high rates but provided minimal help.

Ryanair Press Conferences O'Leary and Kenny Jacobs Laura Hutton / Photocall Ireland Laura Hutton / Photocall Ireland / Photocall Ireland

Some of the changes the airline announced today include:

  • The ability to “hold” a fare for 24 hours for €5
  • Lower penalties for airport check-in (down from €70 to €45) and missed departures (€110 to €99)
  • Redesigned aircraft interiors from March and more legroom in new planes from October
  • New uniforms from October from a “young European designer”
  • A new menu with the ability to pre-order hot breakfasts on some flights from November

Ryanair will keep the ‘swagger’

But despite the new charter, which has been signed by company boss Michael O’Leary, Jacobs said the budget airline wouldn’t compromise on chasing the cheapest fares as it overhauled its customer service.

“I don’t think they need to (love us) – it is a functional thing that we do,” he said.

There is a great thing about Ryanair – it has a bit of a swagger. We are still going to have a bit of a Sex Pistols attitude.

Johnny Rotten Sex Pistols singer John Lydon, aka Johnny Rotten AP / Press Association Images AP / Press Association Images / Press Association Images

I think you are never going to see us being boring, I don’t think you are ever going to see us fading into grey like has happened to other airlines. We don’t want to be loved.”

A recent UK survey rated the airline the country’s fourth most-hated brand, behind only the UKIP and Conservative political parties, and Marmite.

READ: Like sun? Like beach parties? There’ll be a tonne of new flights from Cork to Ibiza this summer >

READ: A household Irish name built from humble beginning: The Penneys story >

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23 Comments
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    Mute Rosemarie Martin
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    Jan 2nd 2018, 8:01 PM

    Thumbs up to E.S.B. as they risk life and limb in dangerous weather to restore power to homes. If only the Health Care System was run as effectively.

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    Mute Nick Allen
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    Jan 3rd 2018, 2:37 AM

    @Rosemarie Martin:

    Isn’t that what they sign up to do and get paid for

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    Mute Johnny Mnemonic
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    Jan 3rd 2018, 7:28 AM

    @Rosemarie Martin: you really think it’s that simple? You think you could fix the health Care system here? Lol!

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    Mute Rob Joyce
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    Jan 2nd 2018, 7:55 PM

    Power just back on in Achill. Well done ESB.

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    Mute Thomas Fitzmaurice
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    Jan 2nd 2018, 8:16 PM

    Fantastic effort once again by Esb restoring power on the same day as fault.

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    Mute Dorothy Giselsson
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    Jan 2nd 2018, 8:16 PM

    Well done to the ESB, terrible weather to be out in.

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    Mute Mary Glancy
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    Jan 2nd 2018, 8:40 PM

    Well done to the ESB..power restored in Carrick On Shannon, great service.

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    Mute Julie Burn
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    Jan 2nd 2018, 8:24 PM

    Every time there is a storm some bastrd has robbed my clothes off my washing line ,the exact same thing happened the last storm we had, i think its the guy from a house 2 doors from me , the last time it happened i saw him wearing a jumper like mine that my wife got me from marks and spencers for my birthday a couple of days after the storm,well i could,nt believe it ,i went out a few minutes ago and all my good shirts are gone ,eff this i am going up to his house to show him i am not the fool he must think i am .

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    Mute Julie Burn
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    Jan 2nd 2018, 9:36 PM

    @Julie Burn: well i went up to knocked on his door ,no anwser ,no one was in ,so i had a little look around his house and in his back garden u wont believe it ,under a trampolean theres some of my shirts ,the dirty robbing bastrd must of hid them there and when out somewere for an alibi,so i went down to my house and got a tin of red paint and a paint brush ,got on any dark clothes and cut 2 holes in my sons wooly hat stuck it on my head and went out my back garden climbed over the fences into his back garden opened the paint and painted all over his windows and walls ,we all know your the robbing bstrd that keeps robbing the washing lines and you can keep the poxy jumper you robbed the last storm i never liked it anyway

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    Mute John003
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    Jan 2nd 2018, 11:00 PM

    @Julie Burn: Will we get next exciting episode tomorrow or do we have to wait for the next stirm…..

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    Mute Julie Burn
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    Jan 2nd 2018, 11:16 PM

    @John003: jesus i just heard a someone shouting outside my other neighbours house ,the nieghbour who robbed my jumper is screaming i am going to kill him,his wife is trying to hold him back,the neighbour he is shouting at is

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    Mute Julie Burn
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    Jan 2nd 2018, 11:30 PM

    @Julie Burn: cowaring behind his wife behind there red front door ,the neighbour who robbed my jumper is shouting it was you yeh bastrd , you wont call me a robbing bastrd ,rob your clothes the state of ye ,there would need to be 2 of me to fit into your clothes you fat little umpa

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    Mute Ger kennedy
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    Jan 2nd 2018, 8:43 PM

    My brother and my brother in law who work for sligo co.co and Sligo IT are out now closing roads and restoring power and networks. I will worry until they are home. Several trees down.
    Several tr

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    Mute Mary Glancy
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    Jan 2nd 2018, 8:30 PM

    Well done to the ESB, power back in Carrick On Shannon

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    Mute phil
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    Jan 2nd 2018, 8:18 PM

    The shift north caught a lot of people on the hop even though various models had predicted it. Cavan added to orange warning at 7… Was certainly a now cast.

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    Mute Toon Army
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    Jan 2nd 2018, 10:31 PM

    I’m just waiting for somebody to ask again if the Westport Court hotel is flooded!

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    Mute decy smythe
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    Jan 2nd 2018, 11:37 PM

    Great work by the ESB a truly great organisation. If only our teachers were as efficient

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    Mute Ah Sure Look Isn't That It
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    Jan 2nd 2018, 11:55 PM

    The ESB a great bunch of lads!!

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    Mute Tom Harpur
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    Jan 2nd 2018, 10:30 PM

    I often wonder when electricity was first brought to Ireland had they have buried the cables underground how much money would have been saved thus far between overtime etc.

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    Mute Tedser
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    Jan 2nd 2018, 10:32 PM

    @Tom Harpur: none,your welcome

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    Mute Amanda McMahon
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    Jan 2nd 2018, 11:47 PM

    @Tom Harpur: underground cables develop faults too, and it costs a lot more to repair them

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    Mute Nick Allen
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    Jan 3rd 2018, 2:40 AM

    @Amanda McMahon:

    But they are less susceptible to bad weather so the faults would be much more manageable with less customer inconvenience

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    Mute Padraic Burke
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    Jan 3rd 2018, 10:57 AM

    @Amanda McMahon: and you can’t go underground with really high voltages

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    Mute Fran Lonergan
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    Jan 2nd 2018, 10:24 PM

    About time that power lines were underground.

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    Mute decy smythe
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    Jan 2nd 2018, 11:33 PM

    Great work by the ESB. If only our teachers were as efficient

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    Mute Dwayne Jordan
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    Jan 2nd 2018, 8:41 PM

    Mayo was never included on your earlier posts regarding the Orange weather warning only Munster, Leinster and South Galway. This poor reporting has put people’s lives in danger as it was not expected. Typical bulls**t

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    Mute Gary
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    Jan 2nd 2018, 9:05 PM

    @Dwayne Jordan: So you think “poor reporting” on behalf of the journal.ie has put lives in Mayo at risk? Okayyyyyy.

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    Mute Thomas McGuire
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    Jan 2nd 2018, 9:33 PM

    @Dwayne Jordan: … You rely on the journal for severe weather alerts?

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    Mute Nick Allen
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    Jan 3rd 2018, 2:43 AM

    @Dwayne Jordan:

    You are joining Enda and P Flynn in the illustrious group of thick people from may. You probably think you can win an all Ireland next year too

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