Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
Pronatalism on the rise: Collapsing birth rates do not threaten civilisation — the opposite is true
Tánaiste says Conor McGregor 'doesn't speak for Ireland' as MMA fighter arrives at White House
Niall Harbison
gadget review
Review: Is the iPhone 5S worth buying?
From the fingerprint unlock to the unexpectedly amazing slow-motion videos, Niall Harbison assesses whether the iPhone 5S is worth the hype or style over substance.
I HAVE USED every single iPhone starting with the original model in 2007, right up until the iPhone 5 last year when I stood in line for the pleasure of forking over a small fortune over the latest gadget.
Around the start of this year I switched to Android because I found myself wanting change, but the lure of Apple attracted me again last Friday with the launch of the 5S, their latest flagship device. I’ve given it a good spin for the last couple of days and dug deep into the features – so just how good is the iPhone 5S and should you get one?
Fingerprint Unlock
Every iPhone has something unique that is used as a key selling point. In the past it has been tools like FaceTime or Siri. This time it is the use of a fingerprint to unlock the phone which removes the need to type in an annoying pass code every time. You can be sure this will be the feature Apple pushes to the fore in all its fancy new TV ads.
It is an absolutely brilliant feature and when you consider that many of us use our phones about one hundred times a day, the time it will save you is mind boggling. Apple have once again managed to take a technology that has been around for years, perfect it and bring it to the masses. We’ll look back at pass codes and swipe-to-unlock in a year’s time and laugh at those outdated technologies. The best part about this feature is not just that it unlocks your phone but also the fact that you can use it to download apps, saving you a chunk of time not having to type in annoying passwords. Ultimately your phone just became a lot safer and this feature is a huge winner.
(Pic: Niall Harbison)
Camera
This is probably the most important feature on a phone these days given how much we use them and how we share our photos online. It is pretty much an undisputed fact that the iPhone has always set the benchmark when it comes to photos and the new phone doesn’t disappoint. The camera on the iPhone 5 was good but this one has a 15 per cent bigger light sensor and a 33 per cent increase in light sensitivity, meaning your photos will nearly always look better in poor light. What I love about this camera is that it makes photographs by an amateur like myself look almost like professional shots and it completely eliminates the need to buy a standalone camera.
(Pics: Niall Harbison)
Slow Mo Video
So along with the fingerprint unlock, this is the killer feature. After a day of using slow motion you’ll wonder how you lived without it up until now. Once again slow motion is nothing new at all but the way in which Apple have integrated it with 120 frames per second and all shot and exported with minimum fuss is going to make this a massive game changer.
Unfortunately you need a bit of a hack to upload the videos to sites like Instagram at the moment but social networks will are likely to change that in the future and I’m pretty confident that this time next year, slow motion video will be something that we all treat as second nature. I shot a couple of videos of my dogs playing in the park: it captures stuff that you normally miss, and this was all done in an instant with one hand. This feature is going to be a huge game changer and you better get used to seeing a lot more slow motion video online soon. I’d buy the phone for this feature alone.
Much has been made of the new operating system and you don’t have to look far online to see some backlash towards the bright new Johnny Ive-inspired flat design. The simple fact is that people don’t like change and you’ll see the same sort of negative response online as happens with every new Facebook design.
The simple fact is that after 5 years the design was getting tired and this refresh is badly needed. While it will take some getting used to, it feels right and there are a ton of nifty new features to keep hardcore users interested. The flat design has also inspired many of the large app makers to tow the line and Facebook, Twitter and others have designed beautiful new apps where content is pushed to the fore. That has to be a good thing. You don’t have to have an iPhone 5S to experience this new operating system but the phone (even more so with the 5C) is built with it in mind.
(Pic: Niall Harbison)
The Downsides
Given that I’ve described all the things that makes the phone good it is only fair to look at some of the disadvantages. For a start, after using Android phones with larger screens, the iPhone screen feels tiny. At some stage Apple will have to make a bigger phone, just like they have had to adapt with the 5C for the younger market.
When it comes to apps, most of the apps that I installed immediately belong to Google. Apple are starting to lag behind, especially on mail and maps. Given that we are all moving to streaming music instead of downloading it, iTunes is nearly irrelevant to me at this stage. The fact that I immediately buried about 10 of Apple’s flagship apps into a folder never to be seen again should be a worry for the company. iTunes Radio is one answer to that but it is USA only at the moment and it will be years before we see it here.
And then there’s the problem that so many users always bring up with the iPhone. Although Apple make endless improvements on the phone, it always seems to come at the price of battery life. I’m a heavy user but my battery was gone by lunchtime on both days of using this device, which is the price you pay for all the shiny new stuff.
(Pic: Niall Harbison)
Should You Buy An iPhone 5S?
So the big question is whether you should shell out the €650 Euros for one of these (or get it on some sort of contract from a carrier where you will effectively pay the same anyway through a subsidy). Is it worth all the fuss or should you just wait for the iPhone 6 or whatever the next version is going to be called?
My take on it is that if you are on a iPhone 5 then that will do just fine, especially with the excitement of iOS 7. If you are using anything before that and want a nice new toy then this is worth getting.
I can see myself going back to Android in the long run because I just like a bigger screen and the iPhone 5S does feel a little small in the hand. Give me a bigger screen and I’d stick with this device. Aside from the screen size though, this is the best phone on the market. Nothing else comes close but it is expensive and I’m not sure there are enough new features for the casual user to make the upgrade. Having said that the slow motion video is an awful lot of fun to play with. I’ll leave it up to you!
Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.
Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.
A battery that is dead by lunch time is dreadful !. Apple have had plenty of time to address this issue, but just haven’t bothered. I’d take a slightly heavier or chunkier iPhone if it meant the battery life was considerably better.
You can drain any smartphone battery in a few hours if you are using it heavily enough. When someone says they are a “heavy user” they could mean anything really from someone who checks Twitter a lot to someone who plays demanding (resource wise) games on their phone during all of their long commute. The battery life on this phone could be terrible or pretty normal for a smartphone, without him telling us what “heavy use” means for him we’ve no idea.
I have to disagree, when I got iOS7 Beta1 (I’m a developer) the battery life was woeful and as a result I reverted back to iOS6. When the official general release came out I was getting a much longer battery life on iOS7 than I was on iOS6.
True d, though remember that the Note II sits between a smartphone and a tablet, not just in screen size but in its battery which is rather a lot bigger than that found in the S4 and SIII phones. I was thinking of phones like the SIII, which I own, when I was making my point. If I stream video to it for an extended period the battery gets drained very quickly.
I also have the S3 as well as the iPhone5. I don’t dispute the S3′s battery – it’s a good phone, but my point (and relatively OPs point) is comparing battery performance between iOS6 + iOS7, which in my opinion iOS7 is far more battery friendly.
I have to agree with you. We all remember when the Nokia’s use to last 3/4 days on a full charge but on the flip side we have to appreciate that we are all walking around with computers in our pockets now. I think the big problem is that we call them a “phone” when that is actually one of the marginal features for me. It is my email, games console, News device, media hub and much more. I don’t really ever see us getting to more than a day on battery as the feature race will just keep going!
The battery is tiny and always has been it’s at 1,500mAh or around that, that’s not good for a full touchscreen at all, and when I had the iPhone 3G it only lasted about 4 hours with light use I know it’s an old model but the battery size was the same, compared to my HTC One the battery life in an iPhone is Still bad, the battery is like 2,800mAh in the HTC One and the phone is so thin so I don’t know if apple are being difficult or if they really have no idea how to make a phone properly
I work in Telecoms selling phones to Business’s and I find it hard to recommend phones, i have I phone 5 which is grand except for poor battery, Samsung S3 as work phone, better battery but too big, slow button response, feels cheap….iv never owned one but a lot of clients I meet rave about the HTC one as the best there is..anyone agree with that?
@aaron – If you have a One and it’s battery is only lasting 2 hours you need to send it back. I’m a HEAVY user and mine lasts me most of the day. Great phone (that had slo mo video before the 5s and is perfectly easy to use!).
Yay lets give apple the worlds largest finger print database …. cant see that being abused at all . Nothing about iphones or most apple products are worth talking about , just a dumb proof version of a real smartphone
Unimformed … im and android and ios developer , i know more about your system tham you could ever dream of knowing . Now go back to the apple press releases for your soild facts
Yet Nelly where are the voice inputs & emails stored? On US owned servers which means every US agency can access them with a US court order even if they are stored in Ireland or Poland or Brazil.
“It is pretty much an undisputed fact that the iPhone has always set the benchmark when it comes to photos and the new phone doesn’t disappoint.” that’s hilarious….
“…it makes photographs by an amateur like myself look almost like professional shots and it completely eliminates the need to buy a standalone camera.”
Speaking as a photographer, no it doesn’t.
This whole review is a textbook example of shoddy, biased writing. Taking things like slo-motion video and claiming that they’re a game changer is ridiculous, countless apps on iOS and Android have allowed this for years.
Apple are late on the flat design bandwagon (seriously, a lovely flat Facebook app was on WP7 2 years ago.), they’re not blazing any trails here. I’m an Apple user (apart from my Android phone) and I develop iOS apps in my spare time, so I don’t think I can be accused of being biased either way when I say that Apple are running out of ideas.
And let me get this straight, you use an Android phone but the rest of your products are Apple?
Strikes me as a little dim having products that don’t sync well.
Especially since Android offers nothing of interest over an iPhone, for most users, except lower prices.
What apps have your developed in your “spare time” as a photographer? Would your profile picture be an example of your professional photography?
Ive also stood in line for Android phones and been using the Nexus and HTC one for the last 9 months. I am in no way biased towards Apple but unfortunately when you write about these things people are so tribal that it gets down to insults most of the time. I don’t even know if I’ll stay on the iPhone because Android is way more exciting at the moment but for an amateur like myself the camera is by far the best.
As for slow motion and finger print technology of course they have been around for years but Apple put them in to a format that people actually use. Slow motion will grow in to it’s own huge sector now and that is because of the way Apple have packaged it.
Sorry Aidan, I obviously touched a nerve there. Despite your somewhat aggressive comment I’m going to be entirely neutral in my response (and I’ll try not to use too many big words).
I do most of my work on a MacBook Pro, using both Windows and OSX. I have an iPad for testing and leisure use, I mostly watch Netflix or play games on it. When I bought it there was no really decent Android tablet on the market yet. I use an Android phone daily (first a HTC legend, then a Galaxy S3, now a DesireHD thanks to the S3 being nicked).
Honestly, the things Android offers over iPhone probably don’t matter to most people, but the things iPhone offers over Android devices are similarly negligable. Price isn’t a consideration, as the last Android device I purchased was more expensive than the top level iPhone at the time, and the next one I buy probably will be too.
The fact of the matter is that the iPhone was too limited for me to consider using it as a primary device, and it still is. I like being able to drag and drop video and music files without converting them first. I like being able to customise my keyboard. I like being able to view 2 gmail inboxes from a homescreen without having to enter the app. I like being able to download a file, zip it and email it all on the one device.
As far as syncing goes, I sync my calendar and contacts with my gmail account, which syncs onto both my iPad and my Android phone seamlessly. My Android phone mounts and charges no bother to my Apple laptop. The only thing that doesn’t sync is the apps I buy, but I tend to use one set of apps for my phone and a different one for my tablet anyway. I don’t see how that’s dim, but again, maybe you’re an iOS user who’s never looked at the other options so you’re making assumptions about cross-platform compatibility?
My profile photo wasn’t taken by me, but cheers for the attempted dig there. My first iOS app will be out in the next month or so, you can find out more about it at facebook.com/FionnOfficial. I have another in the pipeline but it’s currently just a wireframe.
For what it’s worth, I came on to read a review of a new gadget because I am interested in new gadgets. I was frustrated because there’s nothing worse than reading a review where the reviewer clearly already had their mind made up about the device before they ever get their hands on it.
Also Niall, I did not mean to offend you, and I apologise if I have. You just make some statements in your review which are overly generalised or objectively inaccurate which led me to my conclusion that you were biased towards the device.
Ye you touched on a nerve, the nerve you have to review the review. Which was unnecessary and self indulgent.
I have a personal iPhone 5 and a Galaxy S3 for work. I use both.
Don’t like the size of the S3 (my thumb doesn’t reach far side of screen) and don’t see any software differences between one and another that would make me choose either. I use an iphone at home cause I’ve always had an iPhone since I abandoned Nokia. I don’t hold any emotional attachment to either. Wouldn’t be bothered changing because I don’t see anything that would promote such upheaval.
Thanks for the link but I’ve more sense than being on Facebook.
I don’t see how enthusiasm can be seen as “the reviewer clearly already had their mind made up about the device before they ever get their hands on it”. That’s an assumption on your part.
The second paragraph is VERY obviously my opinion and experience with both phones and their software. The software additions you wrote about do not apply to me therefore are irrelevant. I cannot speak from another perspective.
I give your response a 0/10 as you did not even care to read my comment.
Aidan saying Android has nothing over IOS is ridiculous. The whole layout of the software would make it impossible for me to ever use an iPhone after my S3. Widgets are probably the single best feature between the two. The ability to customise my phones layout is so handy and practical. The screen size while not being a software feature, is another big selling point for me in the battle between iPhone and Samsung S.
To be honest, I would have engaged with you properly if you’d expressed anything more than half-formed, objective points. I initially pointed out some issues I had with the article as posted and you chose to respond to ad-hominem attacks. After that, I didn’t really have any justification for expecting a reasonable discourse.
Ah not at all man I love a good bit of debate! I see all sides of the argument and tried to have balance here in the pice by pointing out the downsides of the it as well. I’m 50/50 on phones and just like to try them all out! Well not Windows anymore just cant see that going anywhere!
Apple most certainly haven’t set the benchmark for photos! I’m pretty sure they’ve always been one of the worst. I’m still going to upgrade, but this was a pretty poor review by someone who believes all the press releases from Apple!
If anything Nokia have usually set the standard for camera’s on phones. The N95 was one of the first to have a 5mp camera. I had an N8 at one stage and it had a 12mp camera with a xenon flash. The image quality was superb (for a cameraphone) but unfortunately the Symbian OS was shit.
@Daniel Fully agree. The only good thing about the N95 was the quality of the photos. Unfortunately, you couldn’t rely on the camera actually working when you needed it.
My N95 was the worst phone I ever owned. Yes, it had a 5MP camera. Great. And useless, shutter lag was about 20 minutes long, when making phone calls there was a constant noise in the background, the OS was dreadfully buggy (if you had a number under 2 different contacts, the phone wouldn’t show either of them).
Ya, this is where the author lost me too. As Daniel says, Nokia are generally renowned as the best.
Do a quick Google search for “best camera phones” and few sites seem to rate Apple as the best. The consensus (from the first few links anyways), seems to be 1. Nokia Lumia 1020, 2. Galaxy S4, 3. iPhone 5.
If you’re stupid enough to spend your hard earned cash than do it, but you won’t be happy and if you are you’re delusional and feel comfort in an operating system that’s dummyproof. Even with iOS7, they’re still “two to three years behind Android” (and that quote is taking from raging iPhans The Verge in their iOS7 review). For me it’s going to be Nexus, Nexus and more Nexus until the cows come home. Stock Android is absolutely beautiful and Kit Kat (that’s Android 4.4, or iOS 15 if you’re counting, but Apple users can’t).
The deep affinity that Irish users have with Apple and Microsoft goes a long way to explaining how silly us Irish really are. Never bought an Apple product in my life, and it’s the best decision I ever made.
If you like a buggy software that stutters and crashes and is not as smooth as iOS then stick with your Android. I use android because I have to for work, I also have an android tablet. I don’t have any iOS devices anymore and boy do I miss the smoothness and ease of use of iOS.
I see the android vs iOS like the UPC tv boxes vs Sky tv boxes. They both do the same thing, but sky does it a lot better, smoother and with less hassle. You are really kidding yourself if you think Android is a better software (then again, you say you’ve never had an Apple product, so what would you know).
kitkat isn’t out yet..so you’re comparing an unreleased version of android versus a released version of IOS. Typical fanboy illinformed comments..and I’m using a HTC One as well as iphone 5
I’m on the very latest Jellybean. It’s a top of the range smartphone too, yet apps slow down and crash while It stalls from time to time and I have other issues with the software. Not issues that aren’t abnormal to Android.
Takes Good hardware to run good software no touch wiz single core 200 MHz single core compared to 1400MHz in a Samsung quad core . So yeah as I said Motorola good luck with that
I dont want a smartphone AND a 3G enabled tablet. All my work can be accessed online, so the big screen is a winner. Its also better for videos and reading of course.
I’d even go with the Note 3 – i’ll take the laughing at.
If Apple had made screen bigger, there would have been no problem……….for me!
This. People who are heavy users of their phones for games or streaming, or reading documents or ebooks will always find a bigger screen the most important difference.
I have a Note 2 and it’s fantastic Paul. It’s extremely quick, and the battery never seems to end. I use mine fairly heavily (the GPS/WiFi/Data/Bluetooth are always on; I always stream music to my car radio from my phone; I use it for business so I’m constantly sending and receiving emails; and I probably watch 5-10 minutes of video on it every day along with 45-60 minutes of browsing), and it never lets me down. The screen size makes emails, videos and browsing a joy to use.
Ya, you may get a bit of a ribbing at the start about the size, but the way smart phone sizes are going, other mainstream phones are catching up.
It’s funny because I just read that a German group has managed to hack the fingerprint system on an iPhone. So much for the great headline feature of the 5S then. Personally ill stick with my Xperia phone.
Pfft, fingerprint systems aren’t perfect, none of them are, cannot be. But for most people the fingerprint sensor in the iphone will be a much more secure system than what they already have (nothing, or a 4-digit pin that will undoubtely be the same as their bank card).
To the Red Thumbs on my comment above – Are you really so naive to think that the NSA can’t hack into your phone? Read into it. I’m not just chatting about iPhones here. But your fingerprint is being added to the NSA’s fingerprint database when you use the iPhone’s new unlocking system. How can that be seen as a plus??
Once again apple solves a problem nobody has – the fingerprint reader has already been hacked. There are guides online to copying someone’s print. Not very secure at all. A pin code/password is still best.
I have a problem with the current pin system, slows me down accessing my phone, a fingerprint would be perfect (not good enough a reason to upgrade to an iPhone 5S, that’s for sure). It will deter a casual passer-by from unlocking my phone, I can register my gf’s fingerprint and then we can both use it without having to remember yet another pin.
Honestly. Hacked? You don’t know what the word hack means.
As far as I understand it, it’s not actually a trivial process.
“First you need some kind of colored powder or superglue to lift the fingerprint. Then you have to scan the fingerprint, invert it and print it with a resolution of 1200dpi or more onto a transparent sheet. After that, you build your fake finger by smearing pink latex milk or white wood glue into the pattern that the toner created onto the transparent sheet and wait for it to set. Finally, the CCC writes, “the thin latex sheet is lifted from the sheet, breathed on to make it a tiny bit moist and then placed onto the sensor to unlock the phone.” This method should work for virtually every fingerprint scanner on the market today.” – http://techcrunch.com/2013/09/22/hackers-bypass-apples-touch-id-with-lifted-fingerprint/
Typical iClone owner arguing over semantics. A USP for the phone has been blown out of the water. It’s not secure, it’s not clever, it’s a triumph of marketing over function and you have fallen for it.
They photographed the fingerprint, printed it onto a transparent sheet and used that to create a mould for a fake finger … not really hacking I suppose but an awful pain in the hole for your average thief
Its just to expensive for me. i can get most android phones for free on from my Phone provider once i sign up for a year or 18 months.
if money was no object to me i would buy this phone.
650 euros is a lot of money for a phone i would rather save a few more hundred and get a Mac.
Still not a patch on the S4………..fingerprint thing on android for ages but would you willingly put your fingerprints on the interweb for anyone to use………slow Mo video is also available on Google play for ages now…….
Well you must be naïve if you think that a phone that’s always connected to the net won’t be correlating that data and sharing ….just look at all the info that gets imprinted on a photo when you take it….of course the data will be stored on phone and shared when it syncs…..think I’ll keep my fingerprints to myself……..
Your precious fingerprints that are all so valuable to unlocking all those things you have secured with them. LoL, paranoia amuses me. You must be up to no good.
Doesn’t have to be Apple, it could be anyone with access to your phone. No system is completely secure, who knows if the prints lifted now could be used to authorise payments on your behalf 2 years from now? Honestly, the more you comment on this article the less intelligent you come across. Step away from the keyboard.
After only 2 days, it’s not looking good. I totally agree with the idea that it is “stupid” to have only biometrics as your phone security. Fingerprints are everywhere, with you everyday.
Is there a gang of people out targeting your phone which you obviously have a lot of very important and valuable data on that people want to get their hand on?
My HTC One suits me far better than this would – bigger screen, more battery life, fast and metalic. I will admit however that the slow motion video on this new Iphone looks impressive!
Considering the plastic body it really should be cheaper.
Or perhaps they could vastly drop the price of their iphone4s phones so us poor people can afford one.
Yea i agree Apple do like to keep in the more expensive segment of the markets but really dont understand the 5c … the “cheap” iphone that basically costs as much as some of the best devices on the market
Two of your three cons are basically deal-breakers for almost everyone living in the real world.
Cost and battery life are usually the main factors I looked at when choosing a smartphone. And these issues have already been solved by many different Android phones.
“This is the best phone on the market.. nothing else comes close..”?
Is this guy serious?
I’ve had a mix of Apple, Android and Symbian phones in the past but nothing has ever come close to my BlackBerry Q10.
Excellent, excellent phone. Shame it doesn’t get as much attention as the others.
Well done Tony someone that actually has a clue , although I wouldnt want one as developing for balckberry makes no sence these days the Q10 is possibly the best all round device available today , but those boys in Canada left it far to late to get back in the game.
i have had all iphones so far, i am real apple fan, everything in my house is apple, ipads, iphones, imac, apple tv etc. and i cannot wait, does anyone know when three is going to put them on sale, one of my contracts is up and i can not wait to upgrade from my 5 to 5s
I like my iphone, it’s simple to use, like me, and it’s easy to hold with one hand. It’s better suited for the masses. Android it cool to but I’m approaching 40 so simple is best as you get older. If I could I’d feck the phone out the window and go back to calling my friends from the land line (after 6pm, when my dad is not around) and hope their dad did not leave their seat to answer my call.
Eliminates a need to by a standalone camera are you out of your mind!! no matter what improvements they make to phone cameras they will never be as good as a proper camera!
I don’t think anybody should buy the new iPhones because I checked out the price and you may as well buy the 5s because the 5c is worth around the same price they said the 5c was suppose to be cheap but its not.
ios7 challenges your intelligence and lures to Apple products. It doesn’t allow non apple cable for charging with annoying message s. The cable worked perfectly when I had ios6
Pronatalism on the rise: Collapsing birth rates do not threaten civilisation — the opposite is true
1 hr ago
3.8k
43
United States
Tánaiste says Conor McGregor 'doesn't speak for Ireland' as MMA fighter arrives at White House
Updated
5 hrs ago
58.0k
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 157 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 109 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 141 partners can use this purpose
Use limited data to select advertising 111 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 83 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 83 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 38 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 34 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 132 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 60 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 38 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 90 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 97 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 86 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 68 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say