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Online Advertising

# online-advertising - Monday 10 September, 2012

Rural counties perform well in Google’s first ‘eCounty Awards’

26 counties have been ranked in terms of Google advertising and take-up of the Getting Irish Business Online initiative.

# online-advertising - Wednesday 18 April, 2012

Online advertising up one-fifth in 2011 – study

IAB Ireland and PwC study says an estimated €132 million was spent on online advertising last year.

# online-advertising - Thursday 9 February, 2012

From TheJournal.ie Column: Ever get that feeling you’re being watched? You are – right now. Opinion

Column: Ever get that feeling you’re being watched? You are – right now.

Our lives are closely tracked from the minute we go online, writes Hugh Torpey, and it’s only getting weirder. So should we be worried?

# online-advertising - Friday 11 November, 2011

Online advertising spending in Ireland sees record growth

Advertisers spent €65m in online adverts in the first half of this year alone – meaning online advertising has now overtaken spending in radio, outdoor, cinema and magazine formats.

# online-advertising - Friday 15 October, 2010

From TheJournal.ie Google shares skyrocket on back of massive revenue jump Online Advertising

Google shares skyrocket on back of massive revenue jump

Shares jump by almost 10% after the company announces a 32% increase in profits for the third quarter.

# online-advertising - Wednesday 15 September, 2010

Twitter unveils radical new ‘media-rich’ redesign Twitter

Twitter unveils radical new ‘media-rich’ redesign

The microblogging platform announces its first major redesign in a move designed to help compete for advertising.

# online-advertising - Tuesday 27 July, 2010

ONLINE ADVERTISING now makes up 10% of the Irish market with a spend of almost €100m in 2009. The figures for 2009 so significant growth in the online sector, it was the only ad sector to enjoy growth in 2009.

The number of people on the internet has increased from 2.8m to 3.2m and the average time spent online went from 10 to 13 hours a week.

Suzanne McElligot, CEO of the Interactive Advertising Bureau in Ireland said the 10% barrier is a critical one but she expects advertising to grow in the country.

McElligot said while many traditional media outlets saw their markets fragment this was not the case with online advertising. Speaking to Morning Ireland she said online audiences as very desirable and added that online advertising is all about engaging consumers and that it represents real value for money.

But all is not lost for traditional media. There has been a 13% year-on-year increase in TV ad spending according to The Guardian.