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They will continue to suffer while all of the smaller breweries keep popping up and making a superior product. They need to either start buying them up or move towards making better beer. People sitting at home on a Friday night with a six pack will mostly go for craft beer now as opposed to the watery stuff we drank for years.
Spot on Barry. Although I hope they focus on their own offerings as oppose to buying the smaller craft brewers out.
Franciscan Wells doesn’t taste te same since they were bought out by Coors!
Not that I’d wish to see people lose jobs, especially in Ireland, but I have little sympathy for Diageo.
I’ve seen them and their marketing up close and personal, and they way they try to ingratiate themselves with Irish identity and buy a good name for themselves by associating with charities. The absolute cynicism of Arthur’s Day and the complete disinterest they had in the public chaos it caused was what really turned me away from them and their products. It’s profit at all costs there, and then maybe try to have a fig leaf of corporate social responsibility, if it suits.
If they actually invested in their products instead of churning out low quality drinks like they do, then they wouldn’t be in this mess.
I run a pub in upstate NY and it will not be long before sales drop here in the states too. Overpriced and dropped sponsorship of all things Irish. They think they can coast on the brand name. Sad really.
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