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Dublin: 12 °C Friday 24 October, 2014

Here’s what we buy most at the shops – but what’s Ireland’s favourite tea?

Are we really this predictable?

Image: Checkout Magazine

Updated 23.05pm

HOMEGROWN BRANDS HAVE been filling our shopping baskets once again this year, with three Irish products in the top 5 of the 2014 Top 100 Brands.

Published this morning, the annual report shows that Coca-Cola is Ireland’s best-selling brand for the 10th year running, followed by Avonmore and Brennans.

Rounding out the best-sellers is Cadbury Dairy Milk and Tayto crisps, in fourth and fifth place, respectively.

Here are the Top 20 Brands in your shopping bags this year:

1. Coca-Cola
2. Avonmore
3. Brennans
4. Cadbury Dairy Milk
5. Tayto
6. Lucozade
7. 7UP
8. Walkers
9. Jacob’s
10. Pampers
11. Wrigley’s Extra
12. Danone
13. Irish Pride
14. Yoplait
15. Club (Soft Drinks)
16. Dairygold
17. Pat The Baker
18. Denny (Sliced Meat)
19. Müller
20. Nescafé

The list, published by Checkout Magazine and consumer research company Nielsen, shows a clear winner in terms of what we throw into our shopping baskets most.

Sweets and chocolate are the most popular products, with 12 confectionary brands in the Top 100, followed by milk, bread, fizzy drinks, and biscuits.

So this is us, pretty much…

tumblr_mlzfemD5jL1rj90tzo1_500

Averaging out the Top 10 from the last decade, it looks like we’re actually a really boring lot – Coca-Cola has been most popular for 10 years in a row, Avonmore has been #2 for the last six years, and Brennans in third place for five years.

brands

I'm seeing a pattern, here.

Source: Top 100 brands 2014

Outside the top 20, though, there have been some movers and shakers over the last 12 months.

Kinder confectionery has shot up 21 places to 35th, Maltesers are up 19 places to 36th, Volvic bottled water is up seven to 40th, Deep River Rock is up nine to 42nd, and HB Magnum is up to 44th from 58th in 2013.

Falling out of favour with the Irish shopper is Denny sliced meat, down five to 18th, Goodfella’s pizza, down eight to 25th, Knorr Soup, down nine to 47th, and Weetabix, down from #42 to #56.

Let’s cut to the chase – Lyons or Barry’s?

journal-tea

Source: Michelle Hennessy/TheJournal.ie

Over the years, this debate has caused more division in Irish society than The Treaty and Saipan combined.

And although the question of which is best has been comprehensively (and very scientifically) resolved, this year’s list clearly shows which is more popular.

For the fifth year in a row, it’s Lyons, which ranks at #24, way down from #16 last year, but still a few spots ahead of Barry’s which comes in at #28 in the most popular brands.

Bad habits

When it comes to our vices, there’s a new king of beers in town – with Heineken this year leading the Top 50 Alcohol Brands for the first time.

Smirnoff vodka is the most popular spirit among Irish drinkers, keeping Jameson whiskey in second place for the fifth year in a row.

Blossom Hill comes out on top in the wines category, ahead of the Chilean brand Santa Rita

Our favourite cigarette brand? Silk Cut, for the fifth year in a row, beating Benson & Hedges into second place.

To see all this year’s lists in full, head over to Checkout Magazine.

First published 07.30am 

Read: Taste-off – Is Barry’s tea or Lyons tea better?>

Which industry did Irish consumers complain about most in 2013?>

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