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# Marketing

All time
Lidl has been taken to task for advertising a 'cashmere' jumper with only 3% of the wool
'A good speech is like a miniskirt. Long enough to cover up but short enough to be interesting'
'Try absolutely everything. You'll know marketing doesn't work when you haven't moved the needle'
What a homeless charity can teach you about effective ads
'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town
These are the sectors that attracted the most complaints about their ads
'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town
How to be better at networking... and get rid of someone who chews your ear off
Food fraud or fair play? The murky business of supermarkets selling 'Irish' seafood
'United Airlines forgot the courts of public opinion and law are two very different things'
'United Airlines forgot the courts of public opinion and law are two very different things'
Hailo is using 'banter billboards' for its multimillion-euro rebrand as Mytaxi
This is where most of Irish advertisers' record digital spending is going
Telco firms attract the most complaints for misleading ads - but none have ever been fined
The amount spent on digital ads in Ireland should overtake traditional media this year
Telco firms attract the most complaints for misleading ads - but none have ever been fined
'The worst place for startups to be is in an article's headline - only your mother will read it'
'There is no good time to start a business, you just have to go for it'
A copywriter has gone to the High Court to make sure she can't be fired
'If you're coming up with a brand name, don't brainstorm on a Friday'
'The traditional lines between PR, marketing and advertising are blurring beyond recognition'
These are the major trends expected to shape the Irish ad industry in 2017
Pinterest has rolled out its advertising platform for Irish businesses
Affiliate deals: The hidden way influencers are making money from your online shopping
These are the major trends expected to shape the Irish ad industry in 2017
What tourism officials are doing to lure visitors to Ireland's overlooked north-west
What tourism officials are doing to lure visitors to Ireland's overlooked north-west
What tourism officials are doing to lure visitors to Ireland's overlooked north-west
Irish mobile marketing firm Zamano to wind down 'existing business lines'
Ireland's ad watchdog is monitoring online influencers who don't declare paid-for posts
Irish bloggers will now have to declare when they're promoting a product in their posts
Irish-founded ad-tech firm SuperAwesome may be plotting a £200m London float
8 of the worst corporate PR disasters of 2016
What it takes for a brand to pull off a brilliant Christmas ad
Poll: Do you think the spend on Christmas ads is worth it?
The delicate art of creating a brilliant Christmas window display
The Dublin agency handling social media for music acts that don't have time to tweet
The Dublin agency handling social media for music acts that don't have time to tweet
Poll: Does it matter where brands advertise?
Why Irish firms are willing to fork out thousands of euro for catchy web addresses