Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

# Marketing

All time
This Irish teen quit school at 17 to launch a talent agency for online 'influencers'
How these two marketeers got their protein bars in every corner of Ireland
This Irish teen quit school at 17 to launch a talent agency for online 'influencers'
How these two marketeers got their protein bars in every corner of Ireland
Want a great company logo? Try thinking of your business as a rock band
Graham Thew
INM wants Google and Facebook to pay for news
The firm behind Golden Pages has a 'reasonable prospect' of surviving its insolvency
Mattress Mick: 'Michael O'Leary doesn't care what people think. I've tried to model what he does'
Why every business needs to run experiments - and how to go about doing it
Donal Cronin
There's been a surge in complaints about how Irish 'influencers' are plugging products
'If Facebook's taking 360-degree videos seriously, so should you'
Matthew Kirwan
'Michael O'Leary doesn't care what people think. I've tried to model what he does'
'Michael O'Leary doesn't care what people think. I've tried to model what he does'
Businesses have narrowly voted to keep Dublin Town after a divisive scrap over its future
'Good writing is like a pint of Guinness – you have to let it settle'
Denise Fay
Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image
Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image
Another twist in the Dublin Town row as the 'no' side claims that ballot papers are missing
Another twist in the Dublin Town row as the 'no' side claims that ballot papers are missing
Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image
'A radio interview is just like doing a business pitch - except in a soundproof box'
Al Dunne
The claims and counterclaims at the heart of the bitter Dublin Town row
The claims and counter-claims at the heart of the bitter Dublin Town row
A bust waste firm and a well-known PR agency are on the latest tax defaulters list
A bust waste firm and a well-known PR agency are on the latest tax defaulters list
The ads watchdog has delivered its first chiding for an online 'influencer'
How businesses can avoid wasting time and money on social media
Jamie White
Why Google Shopping is such a big deal for retailers - and how to make it work for you
Alan Coleman
How firms can find the sponsorship 'sweet spot' for their brands
Karl Donnelly
Why smaller firms should never try to 'tease' customers with mysterious ads
Paul Moran
Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients
Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients
'If you thought about setting up a business too deeply, you mightn't do it'
Ryanair's marketing chief: 'I don't want customers to love us'
'You used to have five seconds to attract window shoppers. Now you have two'
Rowena Doyle
'If you thought about setting up a business too deeply, you mightn't do it'
Ryanair's marketing chief: 'I don't want customers to love us'
Ryanair's marketing chief: 'I don't want customers to love us'
Aldi snitched on an Irish shopping-delivery startup for offering non-existent products
'If you thought about setting up a business too deeply, you mightn't do it'