SUPERVALU SAW ITS market share rise above 20 per cent for the first time since 2009 as it attracted 40,000 new households over the Christmas period.
The latest figures from Kantar Worldpanel Ireland show the retailer increased it’s share to 20.1 per cent, an increase of 1.3 per cent from the year previous.
The ‘vegetable price war’ also has an effect on the market, with consumers buying 4 per cent more vegetables, but spending 10 per cent less on them.
Discounter retailers Lidl and Aldi both experienced boosts in their market shares, at 12.2 per cent and 20.1 per cent respectively, with Superquinn and Tesco both taking the hit with a fall of over 6 per cent each.
Commercial Director at Kantar Worldpanel David Berry said that although Tesco didn’t perform as well as others, it still dominates the market.
“The sales decline is beginning to show signs of slowing, which is welcome news for Tesco, with a slight improvement from -6.5 per cent in October to -6.2 per cent”, he said.
“Dunnes’ sales dropped by 0.9 per cent compared with last year, resulting in a slight dip in market share to 23.9 per cent following four months of positive sales growth for the retailer.”
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