I remember seeing the new eBay logo and thinking I’d been redirected to a fraudulent site.

Changing the dc comics logo borders on the criminal… Never ni.d what they actually changed it too

I bet the likes of Twitter paid millions to “brand conceptualisation specialists” – to change from a hairy bird.

Looks like that millions spent didnt work!

Very impressed with the USA Today identity. Would have liked to have been there when they pitched a circle. Looks great though.

Prefer the old jaguar logo. The rest are improvements I would say

Can anyone remember how much aer lingus paid for their rebranded logo for the tail of the plane. Also didn’t Guinness try to remove Guinness branding from gate and replace it with diagio* this year.?

Microsoft looks as though it is hoping someone will think it’s an Apple subsidiary

These logo changes offer a chance to engage in dialogue with their customers.

If it ain’t broke don’t fix it – all these logos are appalling, especially usatoday

Slightly off topic here!

I feel sorry for the car manufacturers, they try to outdo each other with a more conceptualised 3 or 4 worded catchphrase. I know they have them but I cant remember any of them.

I wouldnt like to be in any room when these concepts are being pitched.