AFTER MUCH SPECULATION, the name of the new sponsor of the Late Late Show has been announced: it’s Sky Broadband.
Late Late Show presenter Ryan Tubridy and Sky Ireland Managing Director JD Buckley were both present at the announcement today.
The sponsorship will begin when Tubridy returns to host the 52nd season of the show on Friday 6 September at 9.35pm on RTÉ One.
An average of 626,000 viewers watched the show last season, with The Late Late Toy Show being the most watched TV programme in 2012.
The sponsorship package includes stings around The Late Late Show as well as an ‘online presence’, said the company.
JD Buckley, Sky Ireland’s Managing Director, said they are pleased to be partnering with RTÉ “at such an exciting time for Sky Broadband”.
Geraldine O’Leary of RTÉ said the partnership is “exciting”, and “is a great endorsement of RTÉ One’s output and its powerful audience reach”.
The sponsorship represents an “exciting evolution” of Sky’s marketing campaign since Pierce Brosnan announced the arrival of Sky Broadband to Irish consumers in April, said Mark Anderson, director of sales and marketing, Sky Ireland.