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store warsTHE LATEST FIGURES released regarding share of the grocery market in Ireland make happy reading for Super Valu.
In what has become a recurring trend over the course of the last year, the Irish chain has maintained its top dog status over rivals Tesco and Dunnes Stores, according to figures for the end of January 2016 released by industry experts Kantar Worldpanel.
However, the only change to be seen from the market-share figures for end December is a very slight gain on Dunnes’ behalf (from 24% to 24.1%) with both Super Valu and Tesco slipping ever so slightly.
It’s a game of tiny margins.
Overall, the jump in consumer confidence following the Christmas rush seems to have held steady, “with little indication that shoppers are tightening their belts after the festive period” according to Kantar Worldpanel’s insight director Georgieann Harrington.
“Consumers have been spending more on their grocery shopping than this time last year,” she says, while shopper spend has increased by 3.8% over the past 12 weeks, a slight improvement on the Christmas growth of 3.5%.
Market share
As things stood at end January Super Valu remained in first place per market share, capturing 25% of the grocery market, with sales growth of 4.4% keeping the chain ahead of the field, increasing its share from 24.8% last year, albeit dropping from the 25.1% share seen at the end of 2015.
Shoppers visited Super Valu nearly 21 times on average in the last month – more frequently than last year – spending an additional €27 there as a result.
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Tesco may still be in second place, however sales growth of 1.1% accounts for the retail giant’s most positive performance in the Irish market since November 2012, suggesting that a corner may have been turned after a tough 2015.
Growth
Dunnes enjoyed the strongest rate of growth of the top-three supermarkets with sales up 5.1% compared with last year. This it seems is due in no small part to customers spending more on their trips – Dunnes has successfully encouraged shoppers to spend an additional €1.70 on average every time they shop there.
Of the smaller supermarkets Lidl are the big winners, seeing double-digit growth in their sales figures for the fourth consecutive quarter.
“(Lidl) is successfully driving growth across the board, with a higher number of shoppers visiting its stores more often and spending a larger amount each time,” says Harrington.
Otherwise, the mild loss of share being seen by Tesco and Super Valu has been gobbled up by other retailers within Ireland.
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So is Dunnes still the chain that abuses its staff the most with craoppy contracts, minimum wage pay and no security or benefits.
That hatchet faced leather handbag Margaret Heffernan is a vile creature for allowingher staff to be abused in that manner.
Tesco is worse.
Allow it? She can be seen regularly tearing into staff members in St Stephens green herself… It’s embarrassing to see it as a customer.
If ever there was an example proving you can’t buy class it’s that women.
Dunnes have never paid minimum wage. My bf worked there for 7 years and his wages were 12.50 an hour after going up every year plus a nice christmas bonus. I worked in supervalu for 7 years, got 9.45 an hour, had no christmas bonus. Regardless of the shop retail managers seem to all have a want in them.
Vile?? She employs thousands of people and is supports irish business and industry!!
They should all stop pussy-footing around and have a price-war bloodbath, the feckin cowards.
Super-valu has some great quality stuff, but I just can’t handle the layout of their shops. I can never find anything easily so I don’t go there.
I will only shop in Supervalu and local stores. Tesco is crap and Dunnes treat their staff with contempt. I will not knowingly support any company that employs people on zero hour contracts.
Margaret Heffernan should be ashamed of herself.
Tom there is no zero hour contracts in Dunnes Stores .
Dunnes do not have Zero hour contracts. FACT! This is not true, it just shows how the wrong information when repeated can be believed
Word up, haven’t shopped there in nearly four years, they treat their staff like dirt, and it’s not cool. Aldi pay their staff well, their steak, beer and veg are the job, and their staff are fantastic.
Aldi far cheaper than both.
German
Still boycotting Dunne’s but I guess that hasn’t made much difference.
Supervalue is by far the better shop. Better fresh produce and their own brand stuff is far superior to st.bernard. It is however more expensive but I believe you so get what you pay for
Supervalue in Clonmel would want to watch their quality control, had to return some goods lately,
My local SV is a bit hit and miss too. Wouldn’t depend on them for a weekly shop. They do have a great range of healthy stuff though and a great supporter of local suppliers.
Why would anyone in Ireland shop in Tesco when they are currently asking their long standing employees to take a large paycut? That and the fact that it is basically a large sweet shop. Any fruit or veg I purchase is guaranteed to have at least one thing mouldy by the time you get home
Is that a sweet shop or a sweat shop?
I will support Super Valu as long as they don’t bring in ZERO CONTRACTS.
Is it just me or does that lovely colourful graph not give away a lot of information as to what it represents? What colour represents what supermarket?
Mmm. .. cookies……..
Dunnes sell terrible “fresh food”.
It all smells and looks like the plastic,
no matter which branch you go to.
Relative of mine works in Dunnes on a 12 hour contract, but worked 36-39 hours every week for the last 10 years..a few months ago the manager told her she had to work late and she refused as she was going to a birthday party that evening..the next day when she came in she had been cut down to 13 hours a week which lasted for over a month..Dunnes hold their staff to ransom with their hours, horrible company to work for..
Aldi for me thanks
Well DUNNE Only messing
Will not shop in SuperValu anywhere after what was found in food from it.
have your say