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Dublin: 8 °C Thursday 27 November, 2014

Dunnes Stores’ recovery continues with another month of increased footfall

There’s also (more) good news for Lidl and Aldi, and (more) bad news for Tesco.

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DUNNES STORES HAS turned a trend of declining customer numbers around by increasing footfall over the past two months, new figures reveal.

It is also the second month the Irish retailer has recorded an increase in customer spend, this time of 2.6%, giving it a market share of 21.2%.

The latest Kantar Worldpanel survey reveals that both Aldi and Lidl are continuing to surge ahead.

Both reached a new record market share in the past month, with Aldi at 8.3% and Lidl slightly ahead on 8.4%.

However, it’s bad news yet again for Tesco, whose decline shows no signs of abating. Its market share is now 25.6%, with customers spending an average of €1.60 less in store.

Dunnes’ recent increase in footfall is due to targeted branded promotions, Kantar Worldpanel David Berry explained.

“Branded sales have grown in value terms by 5% this period thanks to well publicised ‘round euro’ promotional offers,” he said.

Traditionally branded products have been a core strength for Dunnes, and it has used their appeal to draw back customers.

“On the flip side to Dunnes’ branded success, SuperValu has seen a strong performance among its own brand products,” he noted. This shift to cheaper products resulted in decreased value sales, but it posted an increase of 94,000 customers compared to the same time last year.

When looking at the figures in terms of economic recovery, the overall market growth has been described as “subdued” at less than 1%, but that the value of grocery sales increased by 5.4%.

05 08 14  Kantar Worldpanel Supermarket Share - Final_html_2420872e

Last month: We’re buying more groceries, but which supermarkets are winning? >

More: Trading conditions in Ireland ‘continue to be challenging’, says M&S >

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