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DUNNES STORES HAS turned a trend of declining customer numbers around by increasing footfall over the past two months, new figures reveal.
It is also the second month the Irish retailer has recorded an increase in customer spend, this time of 2.6%, giving it a market share of 21.2%.
The latest Kantar Worldpanel survey reveals that both Aldi and Lidl are continuing to surge ahead.
Both reached a new record market share in the past month, with Aldi at 8.3% and Lidl slightly ahead on 8.4%.
However, it’s bad news yet again for Tesco, whose decline shows no signs of abating. Its market share is now 25.6%, with customers spending an average of €1.60 less in store.
Dunnes’ recent increase in footfall is due to targeted branded promotions, Kantar Worldpanel David Berry explained.
“Branded sales have grown in value terms by 5% this period thanks to well publicised ‘round euro’ promotional offers,” he said.
Traditionally branded products have been a core strength for Dunnes, and it has used their appeal to draw back customers.
“On the flip side to Dunnes’ branded success, SuperValu has seen a strong performance among its own brand products,” he noted. This shift to cheaper products resulted in decreased value sales, but it posted an increase of 94,000 customers compared to the same time last year.
When looking at the figures in terms of economic recovery, the overall market growth has been described as “subdued” at less than 1%, but that the value of grocery sales increased by 5.4%.
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Delighted to see Tesco lose more ground, when will they learn that the Irish shopper prefers discounted items rather than buy one get one free.
They are more expensive for everything.
So many people still believe they are the cheapest. Causes arguments with me. All their fruit/veg, milk bread etc is more expensive than the other major retailers.
I think you will find they’re all broadly the same price but some spend more on advertising to convince you they’re cheaper.
They are not the same price at all. Twenty cents more on everything in Tesco bar what is on sale. Adds up
Blink and you miss a Tesco price increase
Here’s a mad idea that might increase footfall. How about actually stocking your fruit and veg shelves? And actually putting staff in tills, as opposed to having 15 tills in a shop with two operators getting murdered on their own.
Tesco deserve to be losing customers. I normally do my grocery shop in dunnes but I was busy a few weeks ago and my local dunnes was closed so I said I’d go to tesco and do the same shop I normally do. I bought everything that I would in dunnes and there was €16 in the difference. The only thing that I bought differently was a box of iceberger ice creams that were on special offer for €2. I’ll never do another weekly shop in Tesco again.
I never shop there. Quite expensive, products sold as Irish that clearly isn’t and fruit and veg that seem to go off within a day of purchase. Best of luck with your recovery, I suppose, but you’ll get no help from me. You screwed me for too long.
They screwed Irish suppliers, people want more Irish goods, Tesco got rid of most of theirs. Except when they try hide Northern Irish with the Irish flag on it. The UK quality mark beside it then :)
Tesco in Dublin City Centre: expensive, to the point of overpriced.
Lidl, also in Dublin City Centre: identical to every other Lidl. Good prices and same stock you can get anywhere.
One is slightly closer to TCD. Can you guess which one?
If Dunnes Stores started the trend on Boycotting Israeli goods they would get my custom. .
Never went to Tesco in years, except for fuel. Selling English products and milk from NI is unacceptable. At least Dunnes sells Irish goods and contributes to our economy. Aldi and Lidl have great value but never do anything for the community or help out for events with free food etc. In my area anyway.
Dunnes milk hadn’t got the dairy council mark. It’s made in Ireland. ie linwoods
Aldi all the way in my opinion. Way more bang for the buck. Lovely ranges, some way nicer than popular branded items in Dunnes/Tesco. Filled one of the smaller trolleys the other day in Aldi for €50. The last time I shopped in Dunnes, I spent €50 and carried it out in one bag for life.
Tesco are the biggest gangsters around they import the meat from the uk and its gets packed in Ireland so the label is advertising that it’s irish, the new thing they are doing is importing all the Guinness Heineken and Bud and where still paying a fortune for our goods, I’m glad to see Tesco taking hits, because they had it so good for so long screwing everyone over, they treat the staff like absolute shit, now their trying to cover it all up with their new community campaign hoping people will forget all the shit they have done previous!
Supervalu has got to be losing customers- their horrible pre-packed veg etc., and slump downmarket with the rest will cost them in the long term.
It’s the bland leading the bland at this stage. Customer service is non existent across the board.
All hail the local veg shop, baker, and butcher I say…food is cheap if you aren’t buying junk, and you feel like you are part of the community, not a cog in a discount wheel…
Every Lidl Helps
Dunnes is great. Broad selection and good value. Tesco way too expensive
Not surprising tesco losing custom was in tesco coonagh limerick. Girl at checkout was the ignorant and off putting that I have come across in a long time.
@ miriam cooling simmonds, you are so right and i am sorry to say that most of them are like that, was there the other day and had paid for a small few things but decided to do the lotto….well you would think i asked for a kidney! the response i got was i am counting the money in my till and you’ll have to wait! and i can tell you it wasnt busy but coonagh is dying a slow death
Who shops in Tescos????? They are expensive and nobody I know shops there. Are they keeping it a secret?
I wish Dunnes did online grocery shopping. I can’t get up to Dunne’s at the moment with a broken foot. I can’t stand super valu so having to use tescos online. Nightmare the last two weeks they haven’t has certain items.
Its all lies paper never refused ink, aldi , and lidl are way ahead , so far that they will never be caught, never mind beaten
SuperValue not thé same as Superquinn. Nasty not so cheap pen brand
It’s a big depressing that we’ve all resigned ourselves to shopping permanently in dreary discount outlets even after the economy picks up. I’d like to aspire to better.
oh don’t say anything bad about the aldi & lidophiles on this website you will be red thumbed in to oblivion. do you not know they love aldi and lidl and anybody that shops in any other shops are all bas**rds with too much money and ideas above their station.
i would love to support dunnes stores however there are a number of reasons why i have stopped first of all they could do better with the prices and still not mess up the suppliers but the old profit thing stands in the way, they dont treat their staff well, overheard two employees the other day discussing hours one lady had 9 hours work for a full week and the other lady 7…both were devastated , to be fair where is the motivation to go to work for 9 hours!
some of the management need serious training , some have no manner and even if you go in week after week it would never dawn on them to say hello! this filters down to staff as well but again this is managements responsibility
the introduction of the self service tills …….i dont want to do business with a machine, i like to deal with an assistant ….agreed this old fashioned !
Does anyone know what Tesco’s market share was 6 years ago ? Would it be reasonable to assume it would have been 40 or 45% ….
Ohhhh footfall, with an ‘F’ ! Was wonder how the hell football was helping increase Dunnes’s sales. Duh.
Every little helps.
I don’t know where the article got its comments on footfall from as the report graphic is about percentage spend. That doesn’t mean an increase in footfall, particularly not in an economy emerging from a recession.
Me thinks this is less good work by Dunnes , rather , more bad work by Tesco
I doubt you shop in either . Unless it’s at the reduced section
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