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Dublin: 13 °C Tuesday 21 May, 2013

In your ears: JNLR figures reveal what Ireland has been listening to

Good news and bad news for all stations as RTÉ Radio retains an overall market share of nearly a quarter.

Image: Fernando Candeias via Flickr

THE LATEST JOINT National Listenership Survey (JNLR) has revealed a fall in the numbers tuning in to RTÉ’s weekend radio programmes while there is better news for the likes of Today’s FM Ray D’Arcy and Matt Cooper.

JNLR figures released yesterday show that of the 85 per cent of Irish adults who listen to the radio on an average day many are tuning in to news programmes later in the day rather than in the morning.

Many listeners now opt for some light breakfast entertainment in the form of Ian Dempsey and Ray D’Arcy on Today FM who both gained 6,000 listeners each in the last three months to increase their overall listenership to 189,000 and 255,000 respectively.

Its drivetime programme ‘The Last Word’ with Matt Cooper showed an increase of 8,000 listeners in the last three months to 174,000.

Unsurprisingly, RTÉ dominates the figures with programmes across its stations accounting for 18 of the top 20 most listened to programmes in the country.

There are gains for ‘Drivetime’ (up 14,000 in the last three months to 259,000 listeners) and ‘Liveline’ (up 11,000 to 428,000)

But weekend shows like Miriam O’Callaghan’s ‘Miriam Meets’ is down 16,000 to 271,000 and ‘The Marian Finucane Show’ is down 23,000 to 341,000.

These figures account for listeners in the period between July 2011 and June 2012 when compared to April 2011 and March 2012.

There were gains for George Lee’s Saturday morning programme, ‘The Business’ which was gained 4,000 listeners while there will be little surprise that ‘Morning Ireland’ remains the most listened to programme in the country with 444,000 but this is down 5,000 listeners.

Some of them may have flocked to Newstalk’s ‘Breakfast’ which has 133,000 listeners though this is itself down 5,000 listeners in the last three months although it has gained 23,000 listeners in the last two years overall.

Other Newstalk programmes such as ‘The Right Hook’ with George Hook showed no change although it has gained 11,000 listeners in the last year.

‘Moncrieff’ lost 5,000 listeners in the last three months but has increased its listenership by 4,000 in the last year.

Newstalk’s popular sports programme ‘Off the Ball’ reached 48,000 listeners, an increase of 5,000 listeners in a year-on-year comparison which makes it the number one programme on national radio at that time of the day (7pm to 10pm)

In terms of market share, RTÉ Radio has 23 per cent share followed by Today FM with 9.9 per cent, Newstalk with 4.6 per cent. In Dublin, FM104 has a market share of 12.2 per cent, followed by Q102 which has an 8.3 per cent share.

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Comments (24 Comments)

  • Smiley 27/07/12 #

    Radio needs to remember that internet streaming from all around the globe and iPods et al are real competition. Me? I get sick of the advertisements so listen elsewhere.

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  • Do these figures include “other radio” and by that I mean the BBC? I listen to 6music for most of the day. I walked into a shop in Dublin playing 6music. I’ve been in cabs playing badly tuned in 5live. Plenty of people I know stream BBC radio’s 1/2/4 or listen to it via UPC / freesat / Sky etc. In the border counties it’s easy to pick up ad free radio – so are these numbers credible? Also with regards to RTE’s share outside of Dublin – listened to an hour of RTE R1 the other day and no mention of anywhere other than Dublin was made so it’s no surprise the Tipp FM’s and Highland radio’s clean up!

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    • Numbers would be robust. BBC listenership in Ireland is almost zip. All radio listenership is captured. Only the JNLR subscribers have their data presented. Other stations go into “other radio” which is reported. Remember the primary purpose of the JNLR is setting advertising schedules. The BBC isn’t really relevant as you can’t buy an ad spot on their services.

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  • The quality of Irish radio itself seems to have plummeted drastically in the last few years. Trash radio gets more listeners, but that doesn’t mean it’s good radio.

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  • Doesn’t suprise me…RTE’s formulaic style is worn and tired..they’re seen as a mouth piece for the government and seem to rejoice in spreading bad news. Lost their position years ago and have been treading water since..

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    • who sees them as a mouthpiece for the govt? Was there a survey or did you mean to say that they’re seen by YOU as a mouthpiece of the govt.

      (Down with “Everyone knows…” type comments!)

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    • Whatever your opinions of RTE, you can’t really argue that they have lost their position when they are still the most listened to station and all of the top 10 most listened to programmes are on RTE

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  • Hookey’s listeners increased?!
    Well that’s surprising because he’s an absolute dose!!

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  • Hugh – are there not any Stations outside of Dublin City worth mentioning?
    Radio Kerry has three times the listenership of all the RTE stations combines in the South West – surely that’s the real story ?

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  • I’m not surprised Newstalk’s “Breakfast” show has lost listeners since Ivan Yates left. The new guy Coleman is just beyond dull.

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  • So it’s true then, many more people are not listening to morning news. Fed up with constant bad news I suppose.

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  • I listen to long wave radio atlantic 252.

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  • Why can’t rte 1 stick to “talk” radio and rte 2 play adult music like bbc2 . 2fm have no youth following worth talking about . We don’t hear any arts on daytime radio , the music on daytime is so bad . Ronan Collins plugging some gig he is involved in spare us from that crap . Surely it’s time for a change .

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  • I listen BBC Radio 1 all day in work because it’s way better than the Irish radio stations. More new music, more banter and no ads. That’s because the BBC use the licence fees the way it was intended.

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  • Glad to see off the ball show increasing, they are a bit annoying but do brilliant interviews. And how’s that cretin ray foley doing? Anyone who listens to that dick singing his own jingles and laughing at his own jokes….words fail me.

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  • Confused, Hooks listenership was reported to be down by 5,000 ? only surprised this amount actually tuned into this dreadful crap, as hard as i have tried, i can make out a word this chap speaks, mumbling, incoherent drible and WTF is this Ingird? As for drivetime, the patronising, arrogant, condesending fill in “Philip Boucher were above the rest of you Hayes” takes the biscuit, then again he has a suitable face for radio. He’s just nasty to listen to, heard a recent article on a house agencies purchase of a ghost estate in Tullow, he asked will the majority of these houses be filled with people on Social Welfare? what kind of question is that to ask, I have a fair idea what he was suggesting, just amazed there was no backlash. Turdbidies increase is a surprise also, another pile of BS.

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  • Dmc 27/07/12 #

    Clare FM

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  • Tommy 27/07/12 #

    I like Morning Ireland :D

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  • Got meself a lovely new digital wifi radio so I can listen to UK radio instead of the tripe on the radio here, although I do listen to FM104 every now and then

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  • to be fair, RTE and all their stations are broadcast in every single county in Ireland, how can say a radio station that only broadcasts in Dublin or elsewhere compete numbers-wise when their total audience is smaller?

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