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Jerry Kennelly after winning an exporter of the year award for Stockbyte in 2003 Gareth Chaney/Photocall Ireland!

'Sack the gobshites'... And a few other things one entrepreneur has worked out so far

Business advice, Jerry Kennelly style.

BUSINESS OWNERS SHOULD work out who the “gobshites” are in their companies – then “have the balls” to sack them.

That was among the blunt advice millionaire entrepreneur Jerry Kennelly gave to a room of Irish business leaders last week.

“It’s really important for us to face problems in our own businesses and quite often … the problems come from people, and frankly we don’t have the balls to fire our people a lot of the time,” he said.

“I think it is really important to understand who the gobshites are in your organisation and to fire them. People who cannot or will not (be) or are not motivated to contribute to your businesses weaken it considerably.”

Tell us what you really think, Jerry

The Tweak.com founder and CEO told an Irish Small and Medium Enterprises Association (ISME) conference about growing up with an entrepreneurial father, Padraig Kennelly, who owned a photo-development business and started the Kerry’s Eye newspaper in the basement of the family home in Tralee.

Jerry Kennelly became a photographer before launching Europe’s first stock-image agency Stockbyte in 1996. 10 year later he sold it for $136 million to Getty Images after Bill Gates’ company Corbis made an unsuccessful pitch for the firm.

As well as using the forum to take aim at the “second-rate” colleges in Ireland, Kennelly offered these tips to other entrepreneurs looking to make their way in business:

 1. Stick to what you know

“Every time I meet a customer for the first time I tell them the story of my father’s printing press in the basement of our house … that resonates with people, they understand this isn’t some bullshitter selling some piece of technology, he actually knows what he’s talking about.”

2. Don’t do it for the money

“It’s very hard to be motivated just by money, you’ve got to have a reason to do it. I want to change the world of design (with Tweak) … allowing businesses like yours to get access to great design, that’s my mission.”

3. Create value for your clients

“When I talk to a potential customer I want to help them to grow their business. What we charge them shouldn’t be a cost to them it should actually help them grow their business. We don’t want money for nothing.”

4. Think long-term

“It took 7 or 8 years to get through the wall in my last business. You have to keep true to your vision, but the response that I get from customers is what feeds that long-term vision.”

5. Build partnerships

“It’s very hard to build millions of direct customers all over the world from Ireland and I believe in the partnership model. You can become a very significant global player just by having a small number of customers and that’s very manageable from Ireland.”

6. Become a ‘thought leader’

“When you work really hard on something and you’re really passionate about it then you won’t be caught by anyone. The science of everything we do – it’s no different to in the US or in the Middle East or anywhere in Europe.”

7. Learn how to tell your own story

“When I engage with CEOs and senior management in our partners, it’s about being able to talk about the story and being able to talk about it with confidence and not just selling … everyone gets a buzz out of hearing a really good story.”

READ: Want to know the secrets of digital marketing for SMEs? >

READ: Top tips on winning public contracts if you are an SME >

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25 Comments
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    Mute Aidan Byrne
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    Oct 27th 2014, 9:00 AM

    There would be nobody left in irish water so. Good idea.

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    Mute Dermot Ryan
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    Oct 27th 2014, 9:30 AM

    You can include the Irish Troika as well – F.F., F.G., LAB. ….

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    Mute Dermot Lane
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    Oct 27th 2014, 9:33 AM

    Sacking the gob#hites would decimate the public service all the way up to the Dail

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    Mute Dermot Ryan
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    Oct 27th 2014, 10:03 AM

    I know Dermot – that’s what makes it such a good idea !
    It wouldn’t really decimate the civil service though just the department’s and senior managers – with no pension of course – one of the spin offs of Irish Water is that the ordinary council workers see through the fact with their former colleagues going the crony route – the council staff dislike Irish Water more than most because they know that the pipe network is sound !

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    Mute Tony Lewis
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    Oct 27th 2014, 10:12 AM

    Great advice to sack the gob*****s in private companies but no gob****e is sacked in the public service in fact they get a raise. Can people now see the problems why this country is ruined

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    Mute Declan Curley
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    Oct 27th 2014, 10:16 AM

    Have to laugh, he was talking to ISME but everyone is banging on about the public service and how it has ruined the country. You’re making asses of yourselves. Explain to me how the public service has single handedly brought Ireland to its knees using something a bit more tangible than tiny pay increments, or shut up.

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    Mute Paul Roche
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    Oct 27th 2014, 11:18 AM

    Somebody prepared a suggestion for a bank guarantee Dermot. Do you really think it was a politicians idea?

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    Mute Paul Roche
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    Oct 27th 2014, 11:18 AM

    Apologies, Declan.

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    Mute Frederick Constant
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    Oct 27th 2014, 9:02 AM

    Man’s a tool.

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    Mute Caroline Mantl
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    Oct 27th 2014, 9:50 AM

    Sounds like he is from the Michael O’Leary school of management.

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    Mute John Moylan
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    Oct 27th 2014, 9:45 AM

    … All very well, but spoken by a guy who has the luxury of having a comfort pile of €136 million from which to pontificate. …

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    Mute Jason Maguire
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    Oct 27th 2014, 9:50 AM

    He did earn that 136 million first, though.

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    Mute Jenni Harrison
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    Oct 27th 2014, 9:50 AM

    Jealous much??!!

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    Mute John Moylan
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    Oct 27th 2014, 10:19 AM

    @jason. I didn’t day he didn’t earn it. My point is I don’t think he’d have said that before he made it – if he did he would have it far more difficult to get people to work with him or for him.

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    Mute Loop De Loop
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    Oct 27th 2014, 10:15 AM

    Glad I don’t work for this guy, sounds like a right knob.

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    Mute Tony Lewis
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    Oct 27th 2014, 10:17 AM

    There are plenty of good people in the public service but they carry the gob ******s and they become demotivated and then standards drop a vicious circle of mediocrity that is ruining our country.

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    Mute Mike Clinton
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    Oct 27th 2014, 10:29 AM

    All it takes is one gombeen to ruin a department.
    The rest of the workforce have to carry & compensate for the downfall and incompetence as well as their own workload.

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    Mute Diarmuid Farrell
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    Oct 27th 2014, 9:17 AM

    I did think he was talkin about Irish Water, was a good article but slightly disappointed

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    Mute Patrick Linehan
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    Oct 27th 2014, 10:36 AM

    Errr, if I sack the Gob shites, whose going to do the selling??
    Sales reps are essentially paid to be gob shites!!

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    Mute Dermot Ryan
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    Oct 27th 2014, 10:06 AM

    Speaking of photos didn’t Fianna Fail hand over the privatised Garda operated points system to the former Vista print guy – another millionaire – not sure if it was vistaprint but it was one of those type of companies – based in Kerry !
    Should we start calling Fianna Fail – Failed Fianna from now on ?

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    Mute Paul Murphy
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    Oct 27th 2014, 11:16 AM

    Although I agree with the sentiment I don’t think sacking someone for being a g******e is an acceptable defence when you’re defending yourself in an unfair dismissal case.

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    Mute Tammylee Murphy
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    Oct 27th 2014, 2:01 PM

    Don’t hire gobsh#tes in the first place!

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    Mute Tim Kearney
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    Oct 27th 2014, 10:25 AM

    We need guys like Jerry to run our Country…

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    Mute Sternn
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    Oct 28th 2014, 12:02 PM

    If we sack all the gobshytes then there would be no one working at Revenue either.

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