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Irish consumers are spending 50% more online than last year

However, if you lose online, you lose big…

ONLINE SHOPPING BY Irish consumers has jumped by 51% in the last year.

A new study from digital research and marketing agency Wolfgang Digital shows that online spend has picked up across a variety of metrics, and is performing significantly better alongside traditional in-shop purchases, instead of displacing them.

Website traffic among the surveyed sites picked up by 30% on average, with revenue per visit up by 17%.

According to the report, the rise is driven by “simultaneous surges in the amount of time, and the amount of money, the Irish consumer is now spending online”.

Retail websites led the way in the last quarter, with a 34% boost in traffic numbers and a 57% growth in online revenue when compared to the same period last year. It was also a good year for travel websites, which saw online sales grow by 42%.

Divergence

However, the Wolfgang report warns that digital sales can be a double edged sword, with losses for those who don’t keep up with online trends extremely damaging.

While four out of five companies surveyed saw revenues grow, companies whose sales shrank did so by around 25%.

According to the report, the fast moving digital landscape means that businesses have “the opportunity to enjoy extraordinary returns or endure sharp losses…those who stay on the right side of the fast-paced rate of innovation are rewarded with extraordinary returns”.

There is a digital marketing Darwinism evident here, and at its core is ‘get smarter or get left behind’.

Wolfgang pointed out that the revenue growth seen in the online economy is around 25 times faster than the general economy, which the Central Bank predicts will expand by around 2.5% this year.

The survey covered websites with revenues in excess of €80 million, around 2% of the estimated €4 billion Irish e-commerce market. Participants included Harvey Norman, Lifestyle Sports, The Guinness Storehouse and the Cliffs of Moher.

Read: Missing link? Less than one-quarter of Irish SMEs trade online>

Read: 2.6 million Irish spend €116 per month shopping online> 

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26 Comments
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    Mute Eoin Fleming
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    Jul 21st 2015, 4:15 PM

    No study was really needed here.

    179
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    Mute Elaine O'Neill
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    Jul 21st 2015, 5:10 PM

    Definitely no study needed, it’s already well known. I have a female gamer tag name, I wish I made a gender neutral one when I created it but I also don’t see the point in changing a gamer name I like due to some eejits targeting me for being a good female gamer just because I bruised their ego. Muting them is the best option for online gaming and deleting inappropriate messages as soon as they arrive in the inbox.

    85
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    Mute TheDoctor
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    Jul 21st 2015, 6:04 PM

    I’m a gamer, but as a bunch, gamers really are horrible. I only use my mic with people I know in real life. Otherwise I mute everybody.

    48
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    Mute graham galvin
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    Jul 21st 2015, 6:06 PM

    @elaine You think that’s bad. You should see the male on male abuse. Don’t know how many times I have received online abuse from other gamers when you beat them. I’m not easily offended so I take it in good stride. Its great crack beating people online & they get all wound up LOL.

    35
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    Mute Elaine O'Neill
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    Jul 21st 2015, 6:42 PM

    At least you don’t get pictures of other males bits and pieces though Graham, with obnoxious messages of rape. I know what messages other males get, I have male friends, male or female it’s not ok.

    37
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    Mute graham galvin
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    Jul 21st 2015, 8:26 PM

    Wow yeah that’s too much. I don’t understand morons who do that. I’ll just send a pic of my knob to some random woman on the internet. Yeah she will definitely like that. Idiots. Did you report them for it?

    20
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    Mute Elaine O'Neill
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    Jul 21st 2015, 8:40 PM

    Yeah I have through the xbox itself and emailing xbox support but to be honest I don’t think it’s taken very seriously, it’s happened a good few times to me. I’m 28 so I can let it over my head even when the messages are frightening but I do pity younger girls and boys who no doubt receive messages of that nature. I just hope parents are savvy enough to monitor contact that’s been made to kids on xbox live like their childrens activity on the computer.

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    Mute graham galvin
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    Jul 21st 2015, 9:20 PM

    That’s exactly what I was thinking. They don’t know what age the people they are sending the pics to are. Just block & report them I suppose. Your right Xbox probably don’t do a whole lot about it. I guess I’m lucky not to get them kind of pics from weirdos

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    Mute Elaine O'Neill
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    Jul 21st 2015, 10:20 PM

    But then again parents buy their children games that are over 15s or over 18s and they play those games online. You wouldn’t let your young kid watch a film with those age certs so why some let their kid play a game with the same cert? Gaming safety and responsibility should be thought to parents. haha this has gone off topic slightly. :)

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    Mute graham galvin
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    Jul 21st 2015, 11:37 PM

    Yeah parents definitely need to take more responsibility with the kind of games they get their kids. But also they could be mammy & daddies games that the kids are putting on when the parents are away. Your right this has gone off topic slightly. We need to finish this conversation over coffee :-)

    10
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    Mute Rocket Racoon
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    Jul 21st 2015, 4:17 PM

    In summary: 12 year old boys get mad because some girls are better than them at Call of Duty.

    152
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    Mute John
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    Jul 21st 2015, 4:28 PM

    I’m on level 2 of snake. Chuffed.

    67
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    Mute Derry Seery
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    Jul 21st 2015, 4:20 PM

    Rule 16: there are no girls on the Internet.

    54
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    Mute Infidel
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    Jul 21st 2015, 4:32 PM

    The also probably live in their mothers basement and drink Mountain Dew by the bucket.

    39
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    Mute SilentFugitive
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    Jul 21st 2015, 4:50 PM

    Its not a basement, it’s a command centre!!

    74
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    Mute Duck Knight
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    Jul 21st 2015, 4:20 PM

    Insert slow clap gif

    37
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    Mute Joanna
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    Jul 21st 2015, 4:25 PM

    Women gamers everywhere throw their hands up and say “we told you so!” Lol.

    36
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    Mute Lorem Ipsum
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    Jul 21st 2015, 6:22 PM

    As I pointed out already on the Sen Higgins story; you get less abuse than men. Lol.

    http://jrnl.ie/1637801

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    Mute Malachi
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    Jul 21st 2015, 4:20 PM

    You say that the results of this study could be applied to other forums where people can act anonymously, like Youtube and Reddit.

    Why is this the case? The research concludes that people who were doing badly in game were more likely to be aggressive towards females. What does this have to do with those sites? There’s no link.

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    Mute Joanna
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    Jul 21st 2015, 4:24 PM

    Well I see online hostility towards women everyday but do hold out for a research experiment to prove it first.

    33
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    Mute Fozz
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    Jul 21st 2015, 4:29 PM

    It concluded that low status males have more to lose to competitive females. They are already struggling against better males in whatever task they are trying to complete and that is made all the more difficult by the introduction of females who may be better than them also. So they react negatively to this.
    This could apply to many areas of society.

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    Mute little jim
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    Jul 21st 2015, 4:31 PM

    I don’t see online hostility towards women everyday.

    17
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    Mute Scarr
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    Jul 21st 2015, 4:36 PM

    I see hostility to both men and women online.

    37
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    Mute Ciaran Ó Fallúin
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    Jul 21st 2015, 4:36 PM

    The link is that anonymity is common to the three. In a gaming environment, the sexist attitude can go unpunished and the same anonymity exists in youtube and probably to a greater extent in reddit, where throwaway accounts are even more common again.

    As a generalised statement, I personally think this is a pretty useful study. Obviously people who openly abuse others online are losers but to gather evidence that they are worse at games which involve strategy is pretty interesting.

    Halo might seem a simple point and click shooter, but better players are predictive & strategic. Proving that sexist flamers are effectively dumber at the games is an interesting statement.

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    Mute Malachi
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    Jul 21st 2015, 4:37 PM

    Fozz, these two claims are pretty different.

    The research shows that gamers tend to be more negative towards women when they have a *bad kill/death ratio* on a *videogame*. That’s it.

    You’re not able to conclude from that limited knowledge that the same thing happens on social media sites, seeing as videogames and social media are fundamentally different environments (one being predominantly male, for one).

    In what way can someone “do badly” on a social media site like they can on a scoreboard for a video game? They’re completely separate discussions.

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    Mute Joanna
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    Jul 21st 2015, 4:39 PM

    It is interesting. I hope this insight can be used to help curb antisocial behaviour online.

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    Mute Malachi
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    Jul 21st 2015, 4:45 PM

    Ciarán, you’re misinterpreting what the study actually found. It doesn’t show that the people who were ‘harassing’ (this is unclear – it says negative behaviour) women were worse at the game.

    It may be the case that because the players were doing badly, they decided to take their anger out on the women they heard on voice chat. This doesn’t mean that they are actually worse at the game. The study is actually pretty careful not to explicitly claim that this is the case.

    4
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    Mute Jimmy Jim-Jim
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    Jul 21st 2015, 4:47 PM

    @Scarr. Exactly. I doubt the same eejits propose a toast to their opponents success when they loose to a male.

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    Mute Ciaran Ó Fallúin
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    Jul 21st 2015, 4:48 PM

    @malachi video games are anonymous social mediums too. If you want examples or the sort of vicious sexual aggressive abuse that you hear about being directed at celebs on twitter etc, check out the origins of the “Gamergate” scandal too.

    Gaming may be male dominated, but aggressive sexism is a big issue there too.

    Establishing and assigning traits to those who commit such abuses is the first step towards eradicating it.

    The lessons which can be learned across such massive sample sizes can prove invaluable in fighting online abuse on all mediums. There’s a generation of kids coming who need to be taught how to interact on the Internet and we need the tools to direct the teachings.

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    Mute Malachi
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    Jul 21st 2015, 4:54 PM

    Gamergate was to do with ethcial standards in video game journalism. Any harassment stemming from it was irrelevant to the goals of the movement and was condemned by those in the movement wherever it sprang up. Not relevant to what we’re discussing.

    Woah, you say “massive sample sizes”? I don’t know if you’ve read many of these research papers but 160 odd games with 1-3 participants in each game is certainly NOT large. It is actually quite small for a study of this type.

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    Mute Ciaran Ó Fallúin
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    Jul 21st 2015, 5:09 PM

    Malachi, in halo, negative behaviour on voice comms can only really be in the form of harassment.

    And sample of 189 incidents, ok, not massive, but certainly statistically significant.

    Gamergate technically originated as journalistic ethics, but to claim that what happened there was related to journalistic ethics would in my opinion be grossly misguided. I wouldn’t dare claim that it was anything other than a shameful example of grotesque sexism.

    18
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    Mute Malachi
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    Jul 21st 2015, 5:17 PM

    Not true Ciarán. They never defined ‘negative’. It could simply be criticism, say “you should’ve killed him!” or “how did you lose the flag?!”, and I wouldn’t call that harassment. That would degrade and diminish actual harassment that is far more extreme.

    186 participants is so-so. It shows a correlation, sure. But it really isn’t enough to making sweeping generalisations about.

    Gamergate was about ethics in game journalism, and if you don’t accept then you’re just ignoring the facts. The movement resulted in multiple gaming websites *changing their ethics policies*. How exactly does a movement that just harasses women online get those kind of major results? I think it’s shallow to ignore the improvements the movement has made to the gaming industry.

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    Mute Ciaran Ó Fallúin
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    Jul 21st 2015, 8:10 PM

    Gamergate started as ethics and resulted in a debate, but more importantly it lead to significant harassment and abuse, specifically of females in the industry and highlighted the severe levels of sexism prevalent in gaming.

    To ignore that and claim it was about ethics only is just…. unethical. In my opinion it’s to ignore the bigger issue.

    As for negative, the severity isn’t relevant so long as a difference was identified.

    4
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    Mute Dave Meagher
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    Jul 22nd 2015, 12:54 PM

    Gamergate was a setup and no threat was made , she did it all for publicity. That yoke will say anything for attention. Gave out about violent games yet in picture’s of her game collection has dozens of violent games. She’s a hypocrite a fraud, and a clown.

    1
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    Mute Jimmy Jim-Jim
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    Jul 21st 2015, 4:30 PM

    Kids who don’t get their own way throw a tantrum. Shocker.

    21
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    Mute the militant toker
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    Jul 21st 2015, 4:58 PM

    hmmm, comments open on this story but not on the callely or HSE stories how strange. Dear journal.ie why no articles about TTIP and the consequences for Irish citizens.

    11
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    Mute Live Long
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    Jul 21st 2015, 4:21 PM

    the journal PLOS One has way too much time on its hands

    10
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    Mute Derek
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    Jul 21st 2015, 8:32 PM

    Played WoW for years and never saw or heard of female players getting abuse. We had a large (200+) friendly active guild which made weekly events for all types of players and everyone got along. Saying that, we rarely accepted anyone under 16 years old and put all new members on a months probation to see how they meshed. I miss the community big time but blizzard just diluted the game to a point where playing was dull and getting more directed to children.

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    Mute Derry Seery
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    Jul 21st 2015, 11:18 PM

    As a girl who played WoW for years, I can confirm! Never had any sexist remarks, was part of a large guild too, well mixed in sexes, nationalities and 16+ (I quit when I couldn’t bring myself to play Kung Fu Panda btw!).

    But I do think fantasy RPG gaming has a very different base – they attract a different type of player. Sure, you get your a$$holes, but it’s not as much of a pissing contest as FPS games. The abuse I’ve heard while my hubby plays CoD is unreal, if it was me I wouldnt open my mouth either!

    3
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    Mute David Hennigan
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    Jul 21st 2015, 8:36 PM

    So if a player is doing badly, they are more likely to lash out at other players. This is the findings of this study? Am I reading this right?

    Oh, wait, I’m getting it wrong. If a MALE player is doing badly, HE is more likely to lash out at FEMALE players. I wonder what the stats were on women who play badly lashing out? Oh, they didn’t bother with that did they. No, they wouldn’t fit the narrative. I suppose it is progressive in that sense that the word “misogyny”, “basement-dwelling neckbeard” or “worst than ISIS” aren’t mentioned in this article. And Halo 3, really?

    4
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    Mute Derry Seery
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    Jul 21st 2015, 11:25 PM

    Reign it in!

    “A total of 189 players spoke, all of them male. That’s not to say that women did not play, just that they did not speak…”

    So no data on female reactions IS their data. Read sh*t properly before you go off on one!!

    8
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    Mute An Lámh Láidir
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    Jul 22nd 2015, 4:39 AM

    I just took one look at the headline and thought ‘Irish male bashing article’.

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    Mute Dave Meagher
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    Jul 22nd 2015, 1:03 PM

    I played sport my entire life and have got abused tons of times so I have a thick skin but I play FIFA and world of tanks and the abuse I get is unreal. I hammer 95% of people I play on FIFA, I actually stopped playing on consoles because of the abuse , as on the PC you can’t message or contact someone and it tends to be more mature with FIFA anyway.
    The other night in world of tanks in a mode called clan wars, a match was ending in a draw and because we didn’t let them win we got told to die and how we were the off spring of rape, get cancer etc. Really sick shit.

    You basically do not need a study to find out these people need a life. as if you interacted like that in real life you would be hospitalized.

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    Mute David Hennigan
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    Jul 22nd 2015, 9:19 AM

    Tone policing… … really? Very progressive.

    1
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