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Ireland and the Internet: Crunching the numbers

How many people in Ireland do you think have never been online?

THE GOVERNMENT HAS just launched the first phase of its National Digital Strategy, with its main aims to get more businesses and more people online over the next two years.

The report, commissioned by Minister for Communications Pat Rabbitte, threw up some surprising statistics about Ireland and its relationship with the Internet.

  • Each year, €3.7 billion is spent by Irish consumers online.
  • An average person spends €1,400 a year (or €116 per month) online.
  • Of that figure, 70 per cent leaks out of Ireland’s economy.
  • 577,220 adults in Ireland have never used the Internet.
  • 27 per cent of adults use the Internet less than once a week.
  • Only 3 per cent of over-75s use the Internet.
  • About one in every five households do not have an Internet connection set up.
  • Six out of ten Irish adults shop online. All of them plan on increasing that expenditure.
  • 81 per cent search the Internet for the best deals or information before purchasing.
  • At least 30,000 small businesses in Ireland do not trade online.
  • Research has shown that the value of digital to Ireland’s GDP last year was €7.1 billion.
  • The digital sector grows 10 times as fast as the economy as a whole.
  • In the UK, forecasts suggest one third of retail sales will be online in less than ten years.

Related: Government to give money to small businesses to get them online

Read: Judge: Apple conspired to raise prices on e-books

More: Here’s what electromagnetic force field from a laptop looks like

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43 Comments
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    Mute BadDrivingIreland
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    Jul 15th 2013, 7:27 AM

    Since Since the government can produce figures like this, which where probably plucked from somebody’s backside why don’t they.
    A-Sort out the infrastructure.
    B- tackle the false advertising of speeds. And Make comreg actually do some work.

    215
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    Mute Ken Bracken
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    Jul 15th 2013, 9:03 AM

    Had a guy from sky come to my door, saying we have 25 mb broadband, I asked him what it actually was in my area, he couldn’t tell me, I politely told him to go! How do they get away with such false advertising, they should only be allowed advertise the minimum speed!

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    Mute See My Vest
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    Jul 15th 2013, 9:04 AM

    How is speed falsely advertised? Only UPC guarantees your speed everyone on DSL is told up to a certain speed depending on several factors.

    No point bemoaning a loss of speed when there’s two laptops a tablet and 3 phones all online at the same time.

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    Mute Phil Swan
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    Jul 15th 2013, 9:50 AM

    It’s nothing to do with who’s online. Eircom and all other providers told me my line would give me a guaranteed 8mb, with one laptop connected to test the speed I get 3.2mb and that’s my max. I live in Dublin and we are yet to get fibre speed lines in this area.

    31
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    Mute See My Vest
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    Jul 15th 2013, 11:15 AM

    Unless it’s fibre power there’s no way the guaranteed you anything. They’ll tell you the max speed your package allows 8mb but the contention ratio alone will slow that right down.

    The speed I get fluctuates by almost 5 mb depending on when I check it. Sadly until fibre optic cabling is rolled out theres not a whole pile we can do.

    9
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    Mute tom
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    Jul 15th 2013, 11:23 AM

    One of the main reasons I switched from eircom was they kept telling me I had 8mb the truth was the exchange I was connected to was only capable of 6mb with congestion typically got 3 to 5mb.

    Too many other providers leases eircom lines and resell the very same service.

    I went with upc who guaranteed the speed because they have their own independent network.

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    Mute Phil Swan
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    Jul 15th 2013, 11:36 AM

    Sorry to disappoint you See My Vest but eircom recorded the sales call and when they went back to It they released me from an 18 month contract because their sales staff did need promise 8mb as they are doing across the nation. He also gave me a monthly deal for a great price for the next 12 months. They are all lying through their teeth, one thing I will say is I have measured the speed and it is consistently at 3.2mb which no other operator could do.

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    Mute John F
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    Jul 15th 2013, 12:06 PM

    Ya’s are all mixing up Speed with Bandwidth. Speed on an internet link is measured in milliseconds, i.e. latency. Data throughput is measure in MB/s, ie bandwidth and just for the record ‘Fibre Powered’ is just a buzz word invented by ISPs, all broadband is supported by a back end Fibre Network. Most UPC “Fibre Powered” is delivered to homes over Copper Coax. Bandwidth advertised by ISPs in Ireland and most other countries is maximum achievable bandwidth.

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    Mute Colm O'Leary
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    Jul 15th 2013, 1:00 PM

    Well said! The advertising of speeds really needs to be more regulated. They shouldn’t be allowed advertise “up to” speeds. Which basically means, they’ll charge you the full rate for the 70Mbps but, since your antiquated Eircom owned exchange can only handle 1Mbps, tough luck!

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    Mute Enola Straight
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    Jul 15th 2013, 2:41 PM

    John F you are right AND wrong. Latency does indeed measure the ping times or how fast a signal travels from a to be and back to a again.

    However, if you are downloading a large amount of data a 50 Meg line will, essentially download it ten times quicker than a 5 Meg line, if both have the same latency.

    So download “speed” can indeed be measured in Mbps.

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    Mute John F
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    Jul 15th 2013, 3:11 PM

    @Enola. I am well aware that a 50MB connection will get you your movie ‘faster’ than a 5Mb connection but as you pointed out, this is not to do with speed but to do with how much data your computer receives in intervals. ISPs generally try to interchange speed and bandwidth when they are not interchangeable…

    http://www.networkworld.com/community/blog/bandwidth-not-speed

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    Mute Antaine O'Labhradha
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    Jul 15th 2013, 8:52 PM

    I live in Belfast and am on Virgin Media (UPC’s northern equivalent). I pay for up to 30 Mbs and I rarely get less than that. Sky’s up to 20 Mbs usually averages around 4/5 Mbs. My upload speed is a pitiful 1.75 Mbs. Suppliers should work on providing guaranteed minimum up and download speeds and improve latency so that we can all access data fast on smooth connections, get rid of annoying buffering of video and do so for reasonable rates. Computer manufacturers also need to put hardware into their products that doesn’t slow down and which can genuinely multitask apps.

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    Mute Colm O'Leary
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    Jul 15th 2013, 10:33 PM

    Luckily for you the north was never subjected to the likes of Eircom blocking line upgrades right and left. I’ve always suspected it wasn’t because of the expense involved as they bleated but because they were gouging all of us on our international phone calls and could see that revenue source disapear if we all had bandwidth that could cope with VOIP calls with software such as Skype. Now that it’s available on our mobiles with appls like viber and skype they’ve lost the monopoly anyway and are begrudgingly having to update the lines to save what’s left of their business, which is now just renting out their lines to other phone companies, before another company comes along and takes that away too by putting in a high speed network. I pay for 30Mbps too… I’m lucky to get 1Mbps… although sometimes the contention rate is horrendous so it slows down to almost nothing. They must have half the county on this one line.

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    Mute seamus mcdermott
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    Jul 15th 2013, 8:21 AM

    The NSA doesn’t spy on Irish, I am told, because they keep getting “connection timed out” errors when they try.

    131
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    Mute 1 Human Being
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    Jul 15th 2013, 7:29 AM

    I love pointless statistics. In fact 69% of me is happy I have read this article 20% is unhappy and 11% is undecided. But where can I stick that 110%…..

    80
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    Mute Ciarán D. FitzGerald
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    Jul 16th 2013, 2:12 AM

    They’re not pointless at all…. They’ll be used in marketing to convince businesses to sell online.

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    Mute Ciarán D. FitzGerald
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    Jul 16th 2013, 2:18 AM

    They’ll be used in marketing to show the value of Ecommerce to indigenous business..
    Getting Irish retailers to sell online is not a bad thing.

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    Mute Blinky
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    Jul 15th 2013, 7:25 AM

    Any indication of broadband coverage stats?

    57
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    Mute Gerry Ryan
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    Jul 15th 2013, 8:20 AM

    Or average speeds

    33
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    Mute Declan Pollard
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    Jul 15th 2013, 7:55 AM

    You never see companies giving the exact speeds. It’s always up to a certain speed, a speed you will never ever reach! For a country that’s suppose to be the digital hub of Europe, it’s hard to comprehend why we have the slowest Internet. Maybe, it’s because we foolishly sold the infrastructure to greedy investors whose sole objective was to make a quick buck by selling it on.

    44
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    Mute Martin Sinnott
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    Jul 15th 2013, 7:45 AM

    Delivery charges here are among the highest anywhere ! A good & proper postcode needed yesterday !

    42
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    Mute Barry
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    Jul 15th 2013, 8:47 AM

    Postcodes won’t cut delivery costs, watch and see

    40
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    Mute Dave O Halloran
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    Jul 15th 2013, 7:55 AM

    We have the most expensive broadband costs in Europe together with the lowest speeds if you don’t live in a main city. Even the mobile speeds are a joke , once I put a three network sales guy on the spot and he stated all they could promise was .5 speed.

    38
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    Mute Paul
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    Jul 15th 2013, 8:06 AM

    I’m waiting until we get the internet on computers before I bother with broadband.

    22
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    Mute B7584
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    Jul 15th 2013, 10:00 AM

    Who spends (on average) €116 a month???

    19
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    Mute Anders Holm
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    Jul 15th 2013, 1:04 PM

    I do. Food shopping alone surpasses that figure. I also tend to do other shopping online, like e-books etc. 116 is a low figure once you start doing most your shopping online.

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    Mute John F
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    Jul 15th 2013, 8:20 AM

    I’d say that 577,220 figure, ‘people who have never used the internet’, is highly skewed. How many of the 577,220 do you think have smartphones and unknowingly use the internet everyday. Perhaps 577,220 have ‘never browsed the web’ might be more accurate.

    10
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    Mute _doesnotcompute
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    Jul 15th 2013, 10:33 AM

    Sounds like they’re trying to justify and Internet sales tax

    10
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    Mute _doesnotcompute
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    Jul 15th 2013, 10:33 AM

    *an

    3
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    Mute seamus mcdermott
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    Jul 15th 2013, 6:41 PM

    _doesnotcompute–
    I think you hit it spot on.

    3
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    Mute Carcu Sidub
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    Jul 15th 2013, 10:56 AM

    How about this for a statistic?

    99% of Internet users do not believe the advertised speeds or that the Government’s “National Digital Strategy” will produce anything like the advertised outcome.

    9
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    Mute Tom McCarthy
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    Jul 15th 2013, 9:41 AM

    If that figure for never having used the Internet is actually correct, this and previous governments only have themselves to blame for their failure to provide decent Internet speeds for much of the country.

    8
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    Mute sean o reilly
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    Jul 15th 2013, 8:56 AM

    Hi Sinead you spelt Ireland wrong.

    7
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    Mute vv7k7Z3c
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    Jul 15th 2013, 9:03 AM

    ??

    6
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    Mute Larry T Bird
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    Jul 15th 2013, 9:32 AM

    In the 11th bullet point

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    Mute Phil Swan
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    Jul 15th 2013, 9:53 AM

    Spelled?

    7
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    Mute Larry T Bird
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    Jul 15th 2013, 10:09 AM

    It’s fixed now

    1
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    Mute the lost lenore
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    Jul 15th 2013, 10:58 AM

    Some BS tax or levy is on the horizon here. Mark my words. The government are wetting themselves that the rise of the internet took them by surprise before they had time to put some stupid license fee or levy on it. Expect some form of Internet Access levy appearing on your bill soon enough.

    6
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    Mute Smiley
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    Jul 15th 2013, 8:29 AM

    How many people is the adult population in Ireland?

    4
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    Mute Mark O'Sullivan
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    Jul 15th 2013, 12:55 PM

    577,220 is a curiously exact figure so i wonder how it was derived

    3
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    Mute Ciarán D. FitzGerald
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    Jul 16th 2013, 2:15 AM

    You have to pay VAT when you buy off an Irish ecommerce company already!!
    Say No to new online taxes!!
    Lets grow Irish business not punish it.
    Lets compete with amazon etc.

    1
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    Mute Barry Burke
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    Jul 15th 2013, 3:46 PM

    And dear Pat feels the TV licence should be expanded to cover all communication devices. LOL

    1
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    Mute Paul Roche
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    Jul 15th 2013, 7:59 PM

    Lowry Tapes.
    No LTE rollout
    Frequent transfers of telco ownership.

    Folks,
    We are cash cows, not customers. State should invest in digital infrastructure like they did with water…
    Oh wait…

    1
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