DUBLIN-BASED ADVERTISING AGENCY Rothco have brought a little something different to their latest ad.
Their 30-second advertisement for AIB’s mobile banking app shows a portion of a train journey as it passes Dublin’s Custom House, crosses the Liffey and enters Tara Street station.
What’s helped make the ad really stand out, however, is the fact that it was shot entirely using an iPhone 5.
Creative director Damian Hanley told Mashable that while “it was a big decision” to shoot the ad using the iPhone, preliminary tests had shown that it was “able to deliver high quality footage.”
So just how good can an ad look when shot using the smartphone in your pocket? Here’s the proof (with bonus music from Dublin band Delorentos):