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THE INSOMNIA COFFEE Company has announced that it is to enter the retail franchising market and create 100 new jobs over the next five years in the process.
The Irish-owned company, which operates coffee shops across the country, has said it plans to open 15 stores over the next five years which will lead to the creation of the 100 jobs.
The new stores will allow entrepreneurs to get involved in the franchising opportunities on offer and the company has encouraged anyone “with a genuine interest and passion for coffee” to come to their stand at the Franchising Exhibition at the RDS on 27 and 28 April.
The Insomnia Chairman and Dragons’ Den favourite, Bobby Kerr said today: “We have now reached a point in our development where we believe that partnering with ambitious entrepreneurs through a best practice franchising relationship will support our future growth and expansion plans.
“We are excited about this new development and believe that it will position us strongly to bring our customer focused Insomnia offer to more people throughout Ireland.”
Set up in 1997, the company has gone on to become one of the country’s most successful brands with over 60 coffee shops on high streets nationwide.
It has additional outlets in Eason’s, Spar, Meadows & Byrne, Plantagen (Gardenworks) and An Post as well as 150 branded self-service machines nationwide.
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Great to see any Irish Company doing well.
Any hope that “Insomnia” coffee shops won’t be closing at 1800h from now on?
You shouldn’t be drinking coffee after 6!!
Some shops are open after 6pm
http://www.insomnia.ie/2012/03/were-now-open-a-bit-later-for-our-insomniacs/
Why should you not drink coffee after 6pm?? Some people work nights. Not everyone works 9-5pm.
Yes lots of stores now open late. If you live in Dublin, there is even one open 24/7 on Dame Street. Check out their website.
They are everywhere in Dublin, along with Starbucks and Costa coffee, personnely i think they are all over rated and overpriced.
Maybe. But, personally, I’d rather an Irish firm had saturation across the city. But I fully agree with you on pricing. Costa is extortionate!
You can’t beat their €3.50 any size coffee with any cake offering! Cheap and cheerful!
€3.50 is good for a large coffee and a cake, but daily, not to good on the waste line.
I wonder will they stop burning the beans? I’d drink instant over their offering
I agree. They push there coffee as not being bitter but it is singly the most bitter coffee on the market. A cup from one of the automatic machines found in Spars and the like is revolting. Flooded with bitter tannins.
They over extract too.
O’Briens is worse…………awful burned taste………….unless of course you buy takeaway. Then you one espresso diluted to homeopathy levels with water.
Personally I love their roast. It’s one of the strongest. Compared it against Starbucks House Blend Espresso. No comparison.
….and it is an Irish company :) . Best of luck for the futuer . I love their coffee.
Their white hot chocolate is to die for. hope one opens in midlands
If its not profitable to stay open after 6 I doubt they will.
Great news
Great to see this news for jobs etc but can’t see how it’s happening though! In today’s day and age people spending 3.50 on a coffee is scandalous
The next fiver years???
Struggling small town coffee shops.. Beware!!
Starbucks were giving out free shots the other week, pleasant surprise!
I used to go to insomnia after college before i had to start work. very rude staff that will kick you out at 17:58
Starbucks continue to give out free shots in tall and venti espresso milk drinks (except americos). It’s their new standard.
Insomnia are looking to open new coffee shops with franchisees. There is no guarantee of 100 jobs. Churnalism anyone?
15 shops should easily support 100 jobs and a small number of spin offs. Something called the multiplier effect in economics. If you read a company saying it is creating 100 jobs the net spin off could be 110-120 depending on the value of the jobs. It works the other way when job cuts/ redundancies are announced
They just shut down the one on Dawson St. Not exactly progressive.
That was a rather small one. They’ve three others within 400 meters of that site.
Good to see an Irish company expanding, but the move is sure to kill a few independents
Get a nespresso machine, lovely stuff. The only pronlem is ALL coffee shop offerings are dire by comparison
Their coffee is dire though I’d rank it ahead of costa. More FIXX outlets coffee shops needed. Am sick of having to travel across town to get a decent coffee.
have your say