What a cynical marketing ploy!
To date most advertising towards women rely on gender bashing – stupid man can’t figure something out the clever woman shows him how routine – an insult to all genders.
Hope it’s not more of that!

Seeing those ads for woman cosmetics the so called celebs with perfect hair and perfect skin all sorts of light tricks and digital manipulation going on. Making the women seeing these ads feel less about themselves not perfect and just ordinary. And I’ve just noticed the ads on tv are mostly for cosmetics.

I swear I spend as much on cosmetics now as I did before the recession started, most months it’s £0. The whole sling-a-martini-glass-on-on-the-packaging approach makes me embarrassed that there are women who actually fall for this stuff. If you see a woman in an advert, she’s either trying to make herself look/feel/smell perfect, going shopping for the kids’ dinner, or about to patronise a man for not being able to work the vacuum cleaner.

There was some group of white-toothed schmucks in college today giving out goodie bags about branding for the youth market, or some such nonsense. It’s not just women being stereotyped by advertising execs, but the idea of an entire conference of people trying to figure out how to make people spend the little money they do have on useless stuff like hairspray and ridiculously expensive skin creams is a bit scary.

Fill them with gin and tonic, and play Micheal Buble music in the background.

As the late great bill hicks once said "people in marketing kill yourself, you are the evil people of this world kill yourselfs"

Guys with big muscles?

Get Cheryl Cole to wear/say/endorse it