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The Hailo app was also redesigned, offering a cleaner look and reorganised format. Hailo
Expansion
Why the next step for Hailo involves people without smartphones
The taxi service is setting their sights on both the corporate and hospitality industries, the latter only requiring guests to receive notifications via SMS.
THERE ARE FEW companies that have built up as much goodwill as Hailo. Since it arrived on the scene back in 2012, it has been quickly adopted by the country and has expanded to almost all of Ireland.
But while its focus has been mainly on individuals, the taxi company now setting its sights on both businesses and the hospitality industry.
For the latter, the company is currently testing out a new service called Hailo Hub, a web service designed for the hospitality industry. It allows these services to book taxis for their guests, who provide their name and number and receive notifications through SMS making it accessible for non-smartphone users.
Currently, Hailo is trialing the service with a number of businesses in Dublin, but this new focus doesn’t mean it’s neglecting either individual consumers or businesses, according to the company’s general manager for Ireland, Tim Arnold.
Rather than moving away [from individuals], we’re broadening our focus to include businesses and the hospitality industry. We’ve got a business product for companies who want to give Hailo access to all their employees than separately, we’ve got this solution [Hailo Hub] for the hospitality industry and of course, our regular retail customers. We’re still targeting them as well.”
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In recent times, the company has been busy adding new features to its service. Alongside Hailo Hub, it incorporated iBeacon, Apple’s Bluetooth-powered location service which allows later iPhones and Android devices to recognise if you’re in a Hailo taxi, to allow those with the app to jump into a taxi and still pay through the app, as well as a redesign of the core apps.
The other areas it’s improved is its business offerings, mainly providing one central account for companies for employees traveling for work purposes, as well as giving the app a cleaner design.
It hasn’t all been plain sailing though. It recently did hit a setback when it announced it was pulling out of North America recently (and its co-founder and co-CEO Jay Bregman left to focus his attention on drones) but its focus is on Europe and Asia as according to Arnold, “they’re the markets where our model is working” (it recently launched in Singapore).
Scaling in Ireland hasn’t been as difficult, it being the first service of its kind to arrive here certainly helped matters, but its quick expansion meant it became the first country to see almost nationwide coverage which gave it a major advantage.
What’s interesting is in Ireland, it’s easy to expand as there’s one taxi regulator so all of the regulations, they’re all the same and [usually] it’s a challenge for our driver team to build up those drivers in each market that we go into… now that we’ve got coverage all over the country, and we’ve users all over the country, you find that if you use Hailo in Dublin and you go elsewhere, the first thing you’re going to do is to try Hailo. It encourages more taxi use which is great for taxi drivers across Ireland.
While it’s widespread, Arnold puts their success here down to the overall service it provides. By taking care of the drivers, that feel good factor filters down to customers and keeps everyone happy.
“Our model is the most efficient and economical way for drivers to find customers,” says Arnold. “And when you’ve got happy drivers who provide a great service, you have happy customers.”
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This country is ridiculous! We literally have to wait for someone to pass away for any action at all to be taken in the HSE and in health legislation. These services are too vital to EVER be at such a shortage that they close!
LMAO Oooh, keyboard warrior bangs his chest in disgust. LOL
So do something about it, hero. You are all good at moaning about it but I only see the situation getting worse, not better. And not just in the area of mental health. All social services are being eroded to critical levels and all you people do is type your conscience appeasing damnations and then forget about it.
This happened to me 8 years ago to the disbelief of my wife & doctor. I thought we may have had some improvement. Alas little has changed. I guess we need to decide. Do we accept high suicide rates or do we sort this out.
Being in a family affected by mental illness and suicide myself I’m absolutely disgusted hear of a situation like this especially of someone who was brave enough to look for help. I can only imagine the emotions that man felt having been turned away.
Unfortunately this not only happening in Roscommon it’s everywhere. I had the misfortune to require treatment for a mental health problem about two years ago where I was suicidal lucky enough I had VHI Insurance and was treated in St. Patricks in Dublin.
I have heard though of people being sent the Accident and Emergency departments in Tallaght Hospital and other Dublin hospitals. These are highly vulnerable people and they are asked to sit in a waiting room for 10-12 hours just to see a Doctor. I have talked to people that were in this position and would say more than half of them did could not wait and left the hospital without even seeing a Doctor.
Both Kenny and O’Rielly need to wake up to mental health problems in this country and they better do it quick.
You are correct, this is a chronic problem all over the country. If you are not brandishing a knife to you wrists you will not be admitted being suicidal, you have to attempt it first. Unfortunately so many attempts are successful that people never get the help they need. To anyone who may be feeling like this. Please cintcat an organisation like Pieta House if you can. http://www.pieta.ie/index.php/contact-us
This year my teen daughter was in the same situation. Connolly hospital sent her back home after labelling her as low risk. She tried to take her own life twice at home then. WTF!!
We had to wait 3 months for admission in St. Patrick’s teen unit.
In the meantime all we had was the weekly 15 min appointment for outpatient service for adults, (not even suitable). At times we had to had up to 3 hours to be seen.
It’s a sad state of affairs if anyone in your family has a mental illness. the long waiting list for access to appropriate care prolongs the suffering of the patient and the entire family.
My blood boils every time I hear “the government” or health bodies or even charities asking people to ask for help!!!! Really? To be put on a waiting list? Denied a place? Sent back home? Get a poxy phone call from a nurse?
Having gone to a “Crisis Centre” over the June Bank Holiday weekend, I sympathise with this gentleman (although I was far from suicidal; I was quite down, at my lowest ebb ever & the tears just wouldn’t stop coming; I’d never experience that before. Without going too deep, a straw had finally broken this camels back & I just knew I had to talk to somebody, to do something. There were 2-3 Events that I could identify going back a number of years that finally led to that weekend & it’s one I’ll never forget). I too was turned away. Naively (sp?) I didn’t realise I would first have to go to a G.P./Out of Hours service such as Caredoc, *then* be referred onto somewhere else (Dept. of Psychiatry in St.Lukes in Kilkenny or St.Canices I think).
If somebody is suicidal or down they should never be turned away. It’s playing with peoples’ lives.
Below is the link to a photo of Enda Kenny promoting the See Change Green Ribbon Initiative last month (aiming to break the silence of stigma surrounding mental health). It SICKENS me to see it, quite frankly, knowing that the actions of he and his government have, undoubtedly, CAUSED mental health problems for so many of the people whom they promised to represent and protect. Thoughts and prayers are with this man and all those others who have been betrayed. Was it for this?
I believe there is a hidden policy of sorts that goes “as long as it does not effect” them is ok… This is one of the reasons I have not voted for any of the government parties… They have their own blind adjendas.
cant believe this. can we ask oreilly and lynch why they are allowing this lack of care and compassion to be happening. this is far more serious than the ill treatment of kids in a creche.PAT KENNY, JOE DUFFY and r t e in general must call for explainations and NOT from undersfudies.LIVES ARE AT SERIOUS RISK HERE!
That’s a ridiculous thing to say…. ‘this is more serious than ill treatment of kids in a creche’,.. are you for real? Both situations are completely unacceptable.
Aidan, would the kids being treated like that Primetime broadcast showed often go on to be the men/women such as the person in this article? Early abuse in childhood has a long lasting effect.
The creation of the HSE has been one of the biggest disasters this country has experienced in the last decade. Emphasis on penny pinching and cost cutting (frontline staff cutting!) has cost lives… and will cost more in the future.
Would rather be dead than go to Roscommon Psychiatric Unit looking for help with suicidal thoughts. Why? So that they could pump me with dangerous drugs or “anti-depressants” (that can actually lead to suicidal thoughts in some people)? So that they could lock me away?
There has to be a better way. I would rather use a helpline and work through it myself.
What people need is support from family and friends and a society that is understanding of mental health issues. Someone they can trust who will listen to them non-judgmentally. Someone they can turn to. Our society is still full of stigma and discrimination. People do not want to hear.
This is a serious subject and I do not write these words without meaning it. My feelings are based on experience (August 2008 before any staffing “crisis” ~ not for suicidal thoughts but for a “psychotic break” caused by an “anti-depressant”).
And then a short time later a 2nd admission due to the side effects of drug withdrawal/stopping drugs cold turkey which is dangerous and leads to horrendous feelings. I learned my lesson the hard way but no one told me what was going on at the time and no one warned me properly about this in the first place.
First admission was so traumatic I cannot even describe it. 2nd admission was better but that was because they had broken me down).
Psychiatry does not have the answers and never had the answers for me! They have just brought lots of trauma and pain into my life from the age of 3 and in my own personal life at the age of 38. I have notes to back me up.
Life does have meaning. It is a matter of searching for it. Things do get better. Problems have solutions, even though that is not always obvious. Suicidal feelings do pass. Suicide is not the solution.
I can no longer take “anti-depressants”. There are alternatives to boost a persons mood – talk therapy, keeping a journal, good nutrition, reducing sugar/alcohol/tobacco, exercise, having a good support network, yoga, meditation, proper breathing, keeping hydrated, good sleep hygiene etc It requires daily work.
I believe in a a good community based service where people can be treated in their own home. Not by drugs but by therapy, so they can be helped to recover fairly fast and become productive members of society. Rather than be disabled by prescribed psychoactive drugs. Which are sometimes over prescribed. Occasionally people may need admission to a Pscyh unit if they do feel they are a danger to themselves.
I have lived with fear and post traumatic stress for the last 5 years! Fear of a system that lacks empathy but believes in taking away a person’s basic FREEDOM and human rights. But if they are no longer taking any admissions what have I to fear? Because of the damage done in the last 5 years somehow the freedom doesn’t feel as good as I thought it would! But Thank God that I am still alive and survived the ordeal.
[Never stop or change medication without talking to a good doctor, due to the dangers of withdrawal]
PS They milked €20,000 from my VHI health insurance but never seemed to give me the care or empathy I deserved. Or more importantly never told me the TRUTH which would have saved me so much pain, stigma and torment. That “anti-depressants” can lead to mania/psychosis. As highlighted in a Yale study.
Psychiatry and the Prof Nemeroff’s of this world stop brainwashing the people. This is societal delusion that I am dealing with. Nemeroff spoke in King’s college, London yesterday as an invited guest (inaugural lecture for the new centre for affective disorders) but received $2.8 million from drug companies between 2000 and 2007. My question is what are Psychiatrists and doctors in this country been paid by pharmaceutical companies, including perks and grants? http://vimeo.com/68299094
The amount of red thumbs remind me that people/society do not want to:
a) hear the views of a former “patient”
b) do not care
The brainwashing of Psychiatry and the medical model runs deep (eg take the pills and you will be fine). A drug I was put on long term and at high doses (Zyprexa by Eli Lilly) causes weight gain, diabetes and last but not least shrinkage of the brain. A brain that I used to study for years to Masters level ! A study funded by the makers themselves! Zyprexa/Olanzapine causes “significant reduction in brain volume that affects both gray and white matter” http://www.nature.com/npp/journal/v30/n9/full/1300710a.html I was put on this drug long term at what I now consider a high dose, despite all the known damaging side effects! Not forgetting that 20 people died in the trial for the drug (it was released in 1996 and has made billions in sales (by 2009 it had made $37 billion in sales). And a recent story that I came across online “FDA Investigates Deaths of Two People Taking Zyprexa – Federal regulators are investigating the deaths of two patients who received injections of a longer-lasting version of Eli Lilly’s antipsychotic Zyprexa” (story from June 18 2013).
Psychiatry do NOT care about the person’s RECOVERY. It is a drug pushing cult that cares about $$$. With a few notable exceptions eg Prof Ivor Browne, Prof David Healy, Dr Joanna Moncrieff, Dr Pat Bracken and a few others.
Thank God I got to meet Prof Ivor Browne last year. Plus I am off most of the crap they had me on for nearly 2 years ~ Zyprexa, Seroquel, Lamictal, Lithium, Rivotril, Xanax, sleeping pills and the list goes on. 9 foolscap pages of “potions and poisons” that I was on in the 3 years after I got out of hospital.
The system is corrupt to the core. I am not talking about Roscommon. I am talking about Psychiatry as a billion dollar worldwide industry. Big Pharma is the 2nd biggest industry in the world. Next to the arms industry.
I have just read “Anatomy of an Epidemic” by medical journalist Robert Whitaker. http://www.amazon.com/Anatomy-Epidemic-Bullets-Psychiatric-Astonishing/dp/0307452425
An industry that is based on pseud Science and was proven to be fake 40 years ago in the Rosenhan experiment. Yet I would give them 110% for their cleverness and deceptiveness and their ability to create what can only amount to “societal delusion”. https://www.youtube.com/watch?v=hqaptRYjhq4
Coming off drugs was not easy and I do not recommend it unless you are under the supervision of a doctor (and more importantly actually find a doctor to support you if you feel like coming off drugs). Never stop or change medication without talking to a good doctor, due to the dangers of withdrawal. It is a bumpy road but will be well worth it in the end. I already feel the benefits but I am still a work in progress.
The amount of red thumbs remind me that people/society do not want to:
a) hear the views of a former “patient”
b) do not care
The brainwashing of Psychiatry and the medical model runs deep (eg take the pills and you will be fine). A drug I was put on long term and at high doses (Zyprexa by Eli Lilly) causes weight gain, diabetes and last but not least shrinkage of the brain. A brain that I used to study for years to Masters level ! A study funded by the makers themselves! Zyprexa/Olanzapine causes “significant reduction in brain volume that affects both gray and white matter” http://www.nature.com/npp/journal/v30/n9/full/1300710a.html I was put on this drug long term at what I now consider a high dose, despite all the known damaging side effects! Not forgetting that 20 people died in the trial for the drug (it was released in 1996 and has made billions in sales (by 2009 it had made $37 billion in sales). And a recent story that I came across online “FDA Investigates Deaths of Two People Taking Zyprexa – Federal regulators are investigating the deaths of two patients who received injections of a longer-lasting version of Eli Lilly’s antipsychotic Zyprexa” (story from June 18 2013).
Psychiatry do NOT care about the person’s RECOVERY. It is a drug pushing cult that cares about $$$. With a few notable exceptions eg Prof Ivor Browne, Prof David Healy, Dr Joanna Moncrieff, Dr Pat Bracken and a few others.
Thank God I got to meet Prof Ivor Browne last year. Plus I am off most of the crap they had me on for nearly 2 years ~ Zyprexa, Seroquel, Lamictal, Lithium, Rivotril, Xanax, sleeping pills and the list goes on. 9 foolscap pages of “potions and poisons” that I was on in the 3 years after I got out of hospital.
The system is corrupt to the core. I am not talking about Roscommon. I am talking about Psychiatry as a billion dollar worldwide industry. Big Pharma is the 2nd biggest industry in the world. Next to the arms industry.
I have just read “Anatomy of an Epidemic” by medical journalist Robert Whitaker.
An industry that is based on pseud Science and was proven to be fake 40 years ago in the Rosenhan experiment. Yet I would give them 110% for their cleverness and deceptiveness and their ability to create what can only amount to “societal delusion”. https://www.youtube.com/watch?v=hqaptRYjhq4
Coming off drugs was not easy and I do not recommend it unless you are under the supervision of a doctor (and more importantly actually find a doctor to support you if you feel like coming off drugs). Never stop or change medication without talking to a good doctor, due to the dangers of withdrawal. It is a bumpy road but will be well worth it in the end. I already feel the benefits but I am still a work in progress.
Doing better. Thanks for asking. Still working on recovery and trying to be patient with my brain as it bounces back a bit after been assaulted by prescribed psychoactive drugs and the prescribers of these drugs. “Bipolar” symptoms seem to be improving and becoming less but I need to mind myself to avoid a relapse. Sleep is key and has been severely affected after all this.
I do 10 mins of Yoga in the morn and some meditation. I have a bike and cycle a lot. I am trying to lose the weight that I gained from the drugs. I have connected to some great people and great doctors eg I went to see Prof Ivor Browne last year for a session of Psychotherapy. He told me that I am NOT “mentally ill”. That was a major boost. He gave me a nine point plan which I need to stick to. He is 84 and awesome. He was on with Ray D’Arcy last week for about 30 mins. If people listened to what he says and his wisdom they could learn a lot eg in the area of suicide prevention. I’m not saying everyone will click with him but I felt vindicated after I met him. A lot of suicide prevention programmes that are out there may be based on the biomedical model or have some funding from Big Pharma eg a nice, glossy brochure in the doctors office that claims medication “rebalances neurotransmitters”. I fell for that scam before but never again!
I haven’t had a proper job since Psychiatry got their hands on me. I would actually like to use the skills I have picked up and my knowledge to help others. The downside is that family relationships have been severely affected by the whole process of mental health and by how Psychiatry operates. And the brainwashing that goes with them. No one seems to want to know that the prescribed drugs triggered this. Other than other Psychiatric survivors or people who have lost someone because of medication. Including some people in Critical Voices Network. http://www.criticalvoicesnetwork.com
Another doctor that does good work in the area of mental health is Dr Terry Lynch. I found his book “Selfhood” good as I had lost all confidence in myself after this ordeal. I read a lot and find Bibliotherapy helps.
I have reported an Adverse Drug Reaction to the Irish Medicines Board and urge others to do the same. Or to use http://www.Rxisk.org (Prof David Healy’s database). Anyone that feels they have had a negative reaction to drugs.
Doing better. Thanks for asking. Still working on recovery and trying to be patient with my brain as it bounces back a bit after been assaulted by prescribed psychoactive drugs and the prescribers of these drugs. “Bipolar” symptoms seem to be improving and becoming less but I need to mind myself to avoid a relapse. Sleep is key and has been severely affected after all this.
I do 10 mins of Yoga in the morn and some meditation. I have a bike and cycle a lot. I am trying to lose the weight that I gained from the drugs. I have connected to some great people and great doctors eg I went to see Prof Ivor Browne last year for a session of Psychotherapy. He told me that I am NOT “mentally ill”. That was a major boost. He gave me a nine point plan which I need to stick to. He is 84 and awesome. He was on with Ray D’Arcy last week for about 30 mins. If people listened to what he says and his wisdom they could learn a lot eg in the area of suicide prevention. I’m not saying everyone will click with him but I felt vindicated after I met him. A lot of suicide prevention programmes that are out there may be based on the biomedical model or have some funding from Big Pharma eg a nice, glossy brochure in the doctors office that claims medication “rebalances neurotransmitters”. I fell for that scam before but never again!
I haven’t had a proper job since Psychiatry got their hands on me. I would actually like to use the skills I have picked up and my knowledge to help others. The downside is that family relationships have been severely affected by the whole process of mental health and by how Psychiatry operates. And the brainwashing that goes with them. No one seems to want to know that the prescribed drugs triggered this. Other than other Psychiatric survivors or people who have lost someone because of medication. Including some people in Critical Voices Network. (criticalvoicesnetwork.com)
Another doctor that does good work in the area of mental health is Dr Terry Lynch. I found his book “Selfhood” good as I had lost all confidence in myself after this ordeal. I read a lot and find Bibliotherapy helps.
I have reported an Adverse Drug Reaction to the Irish Medicines Board and urge others to do the same. Or to use http://www.Rxisk.org (Prof David Healy’s database). Anyone that feels they have had a negative reaction to drugs.
Aine . I think you may be in a position to help other people . You write with passion and I can feel your anger walk off the page . Have you thought about writing a book about your experience ? I’m not an expert in this field but I believe you . Never mind the red thumbs .. You are doing all the right things to turn your life around , and I hope medical experts read what you have to say . I wish you well and I know you will be happy . Keep up the good fight . Best wishes
A lot of the anger has lifted so sorry if it comes across that way. Yes. A book. I do think about it. Not sure who would read it though :)
The drug I was on when I became unwell in 2008 was Ciprager (Citalopram – the same drug comes in a few different names). There are lots of stories out there much more difficult that mine. People who were on that drug. Lives destroyed. For example the Shane Clancy case. Shane’s mother Leonie Fennell does great work in raising awareness and keeps a blog. She is amazing.
You can hear her on here with George Hook, Prof David Healy and Bhamjee. In response to Dr Ciara Kelly who said on national radio that it is safe to overdose on anti-depressants! It is never safe to overdose on these drugs. And I learned long ago from a documentary that if a person does overdose they can end up alive and brain damaged: http://www.newstalk.ie/How-safe-are-antidepressants
Who is answerable for this ? Surely someone has to have the ” last call ” on these issues…Time the HSE were held accountable for these incidents . How many people have to die before we call halt.. Too many suits around Roscommon Hospital for years, the nursing staff are ran blind and stressed to the eyeballs and most of the pressure is coming from management trying to make budget look good ! Funny , they have lovely new flower barrels all around the place up there today – how much did they cost and who sanctioned the purchase of them ! Most wasteful in current times !
HSE And James Reilly GET A GRIP and stop causing deaths through cuts !
I completely agree with you Dorothy but its not just Roscommon hospital it’s every single one psychiatric and general. Far too many administrative paper pushing staff who are neither use nor ornament and never enough on the front line. They should cull from the top and use their pay to hire more nurses. It’s sickening to think that for that man who walked out and went public with his story there could be so many more who being denied the help they needed took the ultimate step and ended their lives. Fair play to the man for highlighting the desperate situation of our mental health service.
I work in a hospital and it scares me how short staffed we are. Its only going to get worse. Yes someone will have to die before any action will be taken
Well well well.no wonder my Da killed him self in that country five years ago ,after a spell off depression,they are pushing people to kill them selfs ,it is better then forking out the money to keep venerable people a live, saving millions that is what life is worth to them people, God love everyone affected by suicided , and mental health issues they are hard things to live with, I have a family member here in the Uk who I have had to fight to get them the care they desperately need,the NHS is also on its knees, I have sat in A&E departments for hours on end on many occasion with my brother to get vital help to prevent him also taking his life,with out his families help he would have been sent away,this has to stop my brother is one of the lucky ones ,as he has family to support him, I have seen 18 teen year olds with mental health issues, sitting in the A &E departments in extreme distress with no one to take care of them, it breaks my heart,people can be so cruel to the mentally ill and when all is said and done they never had a choice they can not help been ill.
An uncle of mine was turned away from a psychiatric hospital in Dublin in 2009 the next day he killed himself its a disgrace that such vulnerable people are getting turned away from vital services that they need it could be the difference between life and death
So what happens when a woman needs to avail of an abortion , will she be told sorry, we have staff shortages, No Psychiatrists ….
We also have to be careful, the Unions have a habit of emphasizing shortages whether they are true or not. A nurse told me recently that there are X number of patients in each ward, she agreed with the HSE request for wards to accept one extra patient to ease Emergency room overcrowding, temporarily. The union instructed staff not to accept this, basically solving problems in hospitals does not help the Unions case, its better for them if the public sees headlines like the one above , and start hammering politicians.
Yeah blame the unions, they are the ones responsible for the 50% reduction in staff numbers and no staff rostered for the week end. The same is happening all over our public service, you could drive the length of our country on a bank holiday Monday without seeing a garda and its the survival of the richest in our schools.
can we get enda to be refused entry into anywhere? he may feel some sadness and fall on his sword. we will then give him a state funeral in an old tea chest.i forecast a hugh turnout to see one evil b****rd being buried never to return.
Do they not have bed managers in this country, I nursed in England for twenty years, and when I would be in charge of my ward on nights or evening shift after the unit manager finished at 5 pm, one of the qualified nurses would take the bleep and if anyone came to the unit and was assessed and needed to be kept in and there was no bed available then it was my/the nurse in charge job to find a bed. If there were no beds available in the NHS then we would go to the private sector, and if so we would transfer one of our more settled clients to them and take in the admission, and we were not paid extra, it was part of your job as the charge nurse on nights/evenings, and no one that needed help was turned away. I was also in the union, but is it not your responsibility as a nurse for the care and protection of the vunerable both contractually and morally!!!!
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Create profiles for personalised advertising 83 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 83 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 38 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 34 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 132 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 60 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 38 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 90 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 97 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 86 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 68 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
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