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Darragh Brady from Edmondstown National School in Dublin in front of his doodle on stage at Google offices in Dublin after he won the Junior category in the 'Doodle for Google' competition in March Julien Behal/PA Wire/Press Association Images

Google is Ireland's most reputable company, while John Player, Quinn and AIB come last

Google, Kerry Group and Apple are top of the class when it comes to corporate reputation in Ireland.

GOOGLE HAS BEEN named Ireland’s most reputable company for the third year in a row, while John Player and Sons has come bottom of the list of 101 firms.

According to Corporate Reputations and the Reputation Institute , which carried out the study, Google was the only firm to score more than 80 points out of a possible one hundred. Kerry Group takes second spot followed by Apple.

Cadbury and Volkswagen round out the top five.

Eason and Son are the only other indigenous company to make it into the top ten, with Dairygold and Arnotts in the top 20 at numbers 12 and 18 respectively.

Filling out the bottom end of the list is John Player and Son, who come bottom at number 101. Quinn is in second-last place with AIB, Bank of Ireland and Ryanair making up the rest of the bottom five.

The highest entry for bank industry rankings number 74 – KBC bank. That’s followed by Ulster Bank at 89 and EBS at number 92.

Bord Na Móna is Ireland’s most reputable semi-state organisation, at number 22, while An Post dropped from number 9 in 2011 to number 26 this time around.

Responding to today’s results the Tánaiste Eamon Gilmore said that the government has been “working hard to restore Ireland’s reputation since coming into office”.

Three quarters of the firms examined have seen their reputation fall over the past year. Niamh Boyle of Corporate Reputations said that overall consumer trust in firms in Ireland has fallen, and that this is a logical consequence of a country in recession.

The list was collated by examining how an organisation rates across performance, innovation, leadership, products and services, governance, workplace and citizenship. More than 3,700 members of the general public were also asked how they felt about the firms.

Ireland's top twenty reputable companies
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  • Ireland's top twenty reputable companies

  • Firms 21 - 40

    Source: Corporate Reputations
  • Firms 41 - 60

    Source: Corporate Reputations
  • Firms 61 - 80

    Source: Corporate Communications
  • Firms 81 - 101

    Source: Corporate Reputations

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17 Comments
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    Mute Daniel Bohan
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    May 2nd 2012, 11:09 AM

    Yes, but gains billions a year in Salary and Employment to the thousands it employs..

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    Mute Patrick Slattery
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    May 2nd 2012, 11:03 AM

    ‘Corporate Reputations’ must not have taken Google’s tax policy into account. The “double Irish” loophole loses this country billions a year in corporate tax.

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    Mute Pen Gwin
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    May 2nd 2012, 11:35 AM

    This survey was about best workplaces. Whinge about tax somewhere else.

    116
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    Mute Patrick Slattery
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    May 2nd 2012, 11:49 AM

    No it’s not. You obviously didn’t read it or understand the word reputable.

    40
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    Mute Martin Mac
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    May 2nd 2012, 12:56 PM

    Dont Apple pay little kids buttons in work camps in poor countries

    25
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    Mute Frank Comments
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    May 2nd 2012, 3:18 PM

    Google is a phenominal company to have here despite what all the negative creeps think. These sorts of companies breed entrepeneurs who will learn loads and then go out and build their own business.

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    Mute Martin Grehan
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    May 2nd 2012, 3:30 PM

    neo-liberal wanking material. Enjoy lads.

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    Mute Sovereign Being
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    May 2nd 2012, 5:15 PM

    “Don’t be evil” is Google’s company motto. They break that rule every day. Reputable company? Don’t make me laugh.

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    Mute Daniel Bohan
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    May 2nd 2012, 11:10 AM

    Yes, but gains billions a year in Salaries paid to the thousands of Employees…

    17
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    Mute LoyalIrish Citizen
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    May 2nd 2012, 1:16 PM

    It amazes me that the PR stunts to talk up an economy continue to be spewed out in Irish media. The truth is that no corporations have any ground to say they are reputable when they only exist for money / profit.

    Society is complex and made up of people that it might be a better for a survey to ask are we still gullible to keep putting up with this propaganda?

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    Mute Eoin O Raghallaigh
    Favourite Eoin O Raghallaigh
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    May 2nd 2012, 11:40 AM

    Interesting report, could we get a link to more details?

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    Mute Ann-Marie Wallis
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    May 2nd 2012, 6:57 PM

    Gotta say,well done Kerry Group…worked for them for many years and I always found them to be fair employers. Put me through college with the wages anyway. :)

    9
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    Mute Gerry Ennis
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    May 2nd 2012, 1:03 PM

    How does John Player rip off consumers in the way that the banks do?

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    Mute New totwit
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    May 2nd 2012, 2:46 PM

    I’d like to work in Google- but with all that free food it’s probably good for my weighing scales that I don’t. :(

    5
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    Mute Catherine O'Doherty
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    May 2nd 2012, 2:56 PM

    I suprised that some of these are even in the top 100

    4
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    Mute Colm A. Corcoran
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    May 2nd 2012, 7:55 PM

    Wonder why none of the multi-national companies I worked for aren’t there…

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    Mute Eoin Naughton
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    May 2nd 2012, 2:27 PM

    where are Thomson Reuters on the list? Strange they didn’t make an appearance

    3
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