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Take an inside peek inside one of Google's most controversial projects

Who knew books could cause such a fuss?

IT’S EASY TO WRITE off books as yesterday’s medium. They’re not searchable, they take up space, it’s ‘dead tree media’.

But books are such a boon to civilisation that Google kicked off “Project Ocean” in 2004. It came to be known as Google Books, an effort to digitalise and catalogue every book and make them freely available online.

It’s a polarising idea. Researchers and academics love the promise of instant access to any printed material they could ever want, but copyright holders and the Authors Guild were far from pleased. Not only were they not being compensated for their work, but Google launched the project without so much as seeking permission from them.

One of Google’s core missions is to organise the world’s information, and with books being the valuable storehouses of data that they have been for millennia, it is only obvious that the company would seek to establish a universal library of the world’s knowledge.

A documentary titled ‘Google and the World Brain‘ takes a detailed look at this ambitious undertaking, interviewing people who love and loathe it alike. For all the simplicity of ink and paper, the movie shows us that the complicated rabbit hole of intellectual property law runs far deeper than you’d think.
Here’s the story of Google Books…

The beginning

Books have carried the world’s knowledge for millennia.

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Famed sci-fi author HG Wells one hypothesized “a new, free, synthetic, authoritative, permanent ‘World Encyclopedia’ that could help world citizens make the bes use of universal information.”

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He wrote a book about the idea called ‘The World Brain’ in which he said something like this would, at least in part, require gethering as many “old fashioned” bookes as possible to squeeze out all the information contained in them.

But there are a lot of books out there and such an undertaking would require a lot of time and money.

Google

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Image: Google’s Sergey Brin.

Enter Google, a company with the resouces and commitment to information organisation to make such things come to light.

At a cost estimated between $30 and $100 per book, the company began digitising books by coordinating with libraries around the world to borrow as many books as possible, copyrighted and uncopyrighted alike.

Robert Darnton of the Harvard University Library was happy to let the company digitize the library’s public domain books. Other libraries offered up copyrighted books as well. Google even scanned old texts from a monastery in Spain.

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Similar efforts have been made in the past. Michael Hart’s Project Gutenberg is the world’s oldest digital library, archiving public domain writings since 1971.

Brewster Kahle of the Internet Archive not only aims to catalogue all books, but all web content as well.

IBM’s Watson supercomputer famously beat its human opponents in an exhibition match of Jeopardy due to its ability to process natural language and access huge stores of data taken from the Internet and libraries alike.

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Above is a still frame from the only known video footage (six seconds long) of an actual Google book scanning setup. Famed futurist and current Google employee Ray Kurzweil is acknowledged as the inventor of OCR, or optical character recognition, which is the technology that enables a computer to convert a scanned document into digital text.

Advanced book scanning setups use professional cameras and lighting to capture incredibly high quality images before running them through OCR software and uploading them to the Internet.

Proponents of Google Books love it for many reasons, not only for the instant access to any book, but for the fact that books can essentially become immortal when scanned and stored digitally. No more lost books due to floods or fires.

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Opposition

But the opponents of the project want to be fairly compensated for their work. The Authors Guild sprang for legal action.

Kevin Kelly of Wired sees it as perfectly legal and useful. He said that all ideas are built on top of other ideas, so no one can “own” an idea.

Jean-Noël Jeanneney, former director of the National Library of France, found the idea appalling. He wants to protect culture and artists’ rights.

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There was, of course, a court case to address the matter. It was resolved last month when Judge Denny Chin ruled that digitizing books was transformative enough that it was fair use.

We suspect paper books aren’t going anywhere anytime, and with Google’s book scanning operation moving forward with the law’s blessing, e-books are here to stay.

Watch the trailer for the movie:

(Video: polarstarfilms/YouTube)

- Declan Love, all images screenshots from Google and the World Brain.

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24 Comments
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    Mute Darragh O Meara
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    Dec 22nd 2013, 5:48 PM

    The great thing about this, is that it will most likely increase book sales for the author. I know I’d much prefer to have a physical book to read than reading it on a screen. I can’t be alone..

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    Mute Declan Byrne
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    Dec 22nd 2013, 5:59 PM

    Google is becoming too powerful. Information is power and google seem to be trying to corner who owns and controls information.

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    Mute Sheik Yahbouti
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    Dec 22nd 2013, 6:34 PM

    No, you are not alone,multiply you ny billions. I am intrigued, however, by the author of this article preserving anonymity. Should this be allowed? Also, things have come to a pretty pass if an advocate of books seeks to hide their identity.

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    Mute Kevin Higgins
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    Dec 22nd 2013, 5:40 PM

    If futurama tells us anything we’ll be controlled by floating brains with a google logo on their side in no time.

    FairPlay to them on this project all information should be free.

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    Mute cholly appleseed
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    Dec 22nd 2013, 6:46 PM

    Is an author not entitled to reward?

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    Mute Matt Connolly
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    Dec 22nd 2013, 6:49 PM

    So, if you commit 2 years of your life writing a book – not to mention all the years and money spent on education, are you not entitled to make anything back? – if you want free information – go read a blog written by some moron, because it’s worthless and you get what you pay for. Just because Google are a big multinational (& Apple for that matter) they should not get away with flouting copyright laws. In this regard, there’s no difference between them and the blokes caught selling counterfeit DVD’s in Balbriggan market today.

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    Mute Ginger Jihad
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    Dec 22nd 2013, 8:43 PM

    Google have been doing great things for years now and offering most of it to us for free. This this yet another exciting chapter in the history of information exchange but begrudgers will always begrudge

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    Mute Kevin Dobson
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    Dec 22nd 2013, 11:12 PM

    How much is Google paying the Journal for this bombardment of stories? Three in three days.

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    Mute Michael Jardine
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    Dec 23rd 2013, 8:51 AM

    Free? Nothings free your a statistic to sell advertising. Advertising tailored specifically for you.

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    Mute D
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    Dec 22nd 2013, 5:45 PM

    Key Question:

    Why are Google doing this?

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    Mute Paul Roche
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    Dec 22nd 2013, 6:31 PM

    Google are doing it because nobody else is.

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    Mute Tom Smith
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    Dec 22nd 2013, 7:11 PM

    They’re doing it because they think it’s for the betterment of mankind like all good US corporations *cough* lets hope they don’t get their mitts on the Book of Kells.

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    Mute Ian Booth
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    Dec 22nd 2013, 7:22 PM

    Answer: To sell more ads and make more money.

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    Mute Ruari Dunleavy
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    Dec 22nd 2013, 7:08 PM

    The whole thing is fascinating as regards the interpretation of fair use within copyright law. In that documentary it’s claimed that 10 million books have been scanned with 6 million still in copyright. I’m with the authors though.

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    Mute Ian Booth
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    Dec 22nd 2013, 7:28 PM

    The authors have to be due royalties of some sort. I’d guess like streaming a song earns musicians money, views to a book should earn the artist/author money, in a similar way.

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    Mute thomas walsh
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    Dec 22nd 2013, 7:44 PM

    WHAT is going on with the H.G Wells paragraph?!?!?

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    Mute Matt Connolly
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    Dec 22nd 2013, 7:49 PM

    Looks like someone forgot to proof read. I’m guessing this literary master-piece came from the Google PR department.

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    Mute Peter McKeever
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    Dec 22nd 2013, 11:13 PM

    Where was this article when I was doing my poxy assignment on Google books and copyright law last week? >:(

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    Mute Robert James Behan
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    Dec 23rd 2013, 1:54 AM

    Seems like a bit of a fanciful notion than Google could digitise and release every book for free onto the Internet, especially considering that in many cases authors can spend years researching and writing them and there is this magical little shield called copyright.

    Why stop there: Why not make all music available on the Internet for free?

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    Mute Morm Jordil
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    Dec 22nd 2013, 5:50 PM

    its cloning im worried about.

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    Mute Tom Smith
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    Dec 22nd 2013, 7:12 PM

    Rest easy they won’t clone you.

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    Mute Declan McArdle
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    Dec 22nd 2013, 11:52 PM

    Sensationalism at its finest!

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    Mute Brehon Law
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    Dec 23rd 2013, 1:16 AM

    Google see 666 and a threat to civilisation. Beware the behemoth – there are better ways.

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    Mute Timmay Timeo
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    Dec 23rd 2013, 10:47 AM

    Google books. Complete rubbish, unreadable, grubby, an internet slum.

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