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Dublin: 9 °C Sunday 19 May, 2013

Fewer people from Great Britain visiting Ireland

Plus, reaction to the latest CSO figures on the number of visitors coming to Ireland.

Image: Brian O'Leary/Photocall Ireland

THE NUMBER OF trips taken by residents of Great Britain to Ireland fell by over 40,000 in the three months from March to May when compared with the same period last year.

A total of 687,800 visits were made by people from Great Britain, showing a decrease of 5.7 per cent in the year, according to the latest figures from the CSO.

That decline was offset by an increase in the number of trips taken by those from North America and the rest of Europe. Overall, the total number of visits made to Ireland decreased by just 1.1 per cent (or 18,000) to 1.6 million.

The larger decline in visits from Great Britain could be explained in part by Queen Elizabeth II’s visit last year as the number travelling to Ireland around that time increased dramatically. This year’s figure is still greater than what was seen in 2010.

However, Tourism Ireland chief executive Niall Gibbons, said the British market is proving difficult. “Many GB residents are opting for ‘staycations’ and travel by Britons to all destinations in Western Europe is down 3 per cent for the first four months of the year,” he said.

The groups hopes that its ‘Escape the Madness’ campaign targeting eight million Londoners during the Olympic Games combined with the value of the euro against sterling will help attract more British tourists.

Gibbons said the global economic landscape continues to present a challenge for travel and tourism but added that there are a number of “encouraging indicators”, including growing business from mainland Europe and the developing markets of China and India.

Visitor numbers from Germany are up about 10 per cent, while there are about 6 per cent more French people making the journey. Growth in numbers from these countries, as well as Italy, Benelux, the Nordic Region and Australia, is expected to continue through the summer months.

The rebound in the US and Canadian markets was also welcomed. Over 250,000 visits were recorded by people residing in North America as the value of the dollar against the euro had a positive effect on outbound travel.

Commenting on today’s figures Transport Minister Leo Varadkar noted that already 2.3 million overseas visits have been made to Ireland so far this year.

“However, we cannot afford to be complacent,” he said. “The entire tourism sector must keep fighting for business.”

Better marketing of Dublin as tourist destination could create 27,000 jobs>

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Comments (89 Comments)

  • Put yourself in the Tourists position for a moment. then trawl the net for info. on Kayaking, sailing, off road 4×4 driving, deer hunting and other sports and you will have a hard time getting info.
    If you google info on these activities in our neighbouring countries you will find clear concise info. thereby helping you plan your holiday.

    We seem to be only selling the usual tourist sites ( Dingle, Cliffs of Mohe, Bunrattyr etc.) and these don’t interest everyone.

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  • Mainly due to the fact that people have no money to travel abroad.

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    • There was a report “written” by 2 consultants about attracting tourists to Dublin, their bone lazy contention was that we should have more Union Jacks flying outside of businesses.

      Quiet Ironic that when the IRA were sending British soldiers home in body bags in the 90′s, that their were more British tourists coming here at that stage. Maybe they were thrill seeking tourists.

      The fact that Britain is half broke, surviving on printing money, and that we are an expensive destination compared to places like Croatia, Spain, Greece are just immaterial.

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    • yep its to expensive here compared to the UK

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  • 6 euro pints in Temple bar,disgusting

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  • The British really like their sun holidays and Ireland doesn’t offer much in that department.
    It’s too similar here anyway.

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  • The trouble is shite sticks, when the good tines were on the prices were sky high. I remember we were in Connemara with some friends from Liverpool and they couldn’t believe that Irish Stew was being sold in a restaurant for €18. It’s basically the same as a dish they would call Scouse. The price also didn’t include bread and butter which was €3 extra. nnThey still remember rip off Ireland and why would they now come back when they can get cheaper similar holidays back home in the UK. We have to remember that they have some stunning places over there, Devon and Cornwall for example are fantastic places to holiday in and much better value. They can holiday on a budget and get real value for beer and food in pubs as there is practically a Wetherspoons pub in every town which keeps the prices low.nnOur friends would still refer to Ireland as a great place to visit but too expensive. As I said shite sticks.

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  • I think anyone reading this story (and indeed Leo Varadkar) should ready comments on yesterday’s story about ‘Better Marketing of Dublin’

    People wont come here unless there is something different or distinctive and of high quality to attract them and they certainly wont come repeatedly..

    I have been to London so many times…love going. But I have plenty of London mates who just dont see much of interest to them in Dublin…apart from me of course.

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    • That is not the case with my friends in London, i took many of them over to Dublin over the years, they love the place.

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    • Well said but with due respect Dublin is a village compared to London

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    • I wouldn’t say a village compared, Cork maybe but it is not all about size is it. Dublin is a huge city for a small country and population

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    • I think that Dublin is actually quite good value for a destination….I think food is reasonable, not as much as in Germany or Spain but on a par or better than some UK cities and places like Amsterdam and Copenhagen. Transport costs relatively ok – still a bit of work needed on the City to Airport services in terms of ease of use and connectivity. Hotels are better value now. Budget accom is quite a good standard. Many attractions are free or low cost…was being charged £14 into an exhibition in London recently.

      What is missing is quality environment and serious investment in new attractions and clusters of things to do. The focus needs to be on extending current stays (say from 2 nights to 3) and encouraging people to think that they just didnt see the half of Dublin that last time they were here and they simply must get back. For that you need:

      Quality streetscapes and a pleasant street climate (ie non threatening, attractive, hassle-free)
      Attractions
      Walking routes and character areas
      Good websites that give you a great idea of what you can do in Dublin…regardless of your tastes
      A bit of cutting edge design and trendiness
      A bit of class and attention to how we present important sites and buildings.

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  • No young people come over any more due to the fact that cities and towns in ireland shut down at 2.30am while the rest of europe have moved with the times. Any city or town in ireland can be a scary place at 2.30 when the entire night revelling population is pushed out onto the streets at the same time.

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  • The great value attractions of Dublin – walk on sports stadium roof only €25 each!!

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    • That and tooth pick on O’Connell street…. Sure why wouldnt they come here. LOL… Have to be honest, the only reason I’d go into Dublin city was if my life depended on it. The rest of the country is a utopia compared to it.

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  • Our neigbors don’t visit because they realize it’s too expensive to holiday in Ireland. Hotel prices are on the increase again, meals are very expensive, public transport is the most expensive in the Euro-zone, retailers are greedy, the list goes on. It’s a competitiveness problem in Ireland with high salary expectations.

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    • I was in Dublin last week, i got a 4 star hotel in central Dublin for €69 a night with breakfast in London a similar hotel you would pay £140 minimum, i had a 3 course meal in a lovely restaurant for €19 with a glass of wine. And public transport in the city is alot cheaper thatn in London. All round i think you get value for money, When i first visited Dublin in 2002 i found it really expensive. Today it is one of the cheapest capital cities to visit.

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    • Mr. Larson: I don’t know who you are or where you’re from, but your reply indicates a distinct lack of familiarity with the cost of visiting Ireland as a whole – leaving you with a singular rhetorical impediment – one of which I will refrain from taking any further advantage.

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    • Mr Jackson im from London and i visit Dublin many times, i also visit many other cities around europe and the states, i find Dublin to be one of the cheapest capitals i visited, in my opinion.

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    • To be fair, Dublin is ridiculously cheap for hotels now, and most restaurants do good deals too. The pubs are probably the main sticking point now.

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    • Dublin is the cheapest capital city destination in Europe. Google the figures for yourself.

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    • @Mark Not having a go or anything but you have some buzz on you about how great Ireland is and how brilliant the Irish are. Dublin is a very expensive city for its size. You may have gotten a good deal on a hotel but in general that is not the case. I think perhaps you have a slight case of rose coloured glasses… or indeed “grass is always greener”

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    • What has expense go to do with size? I travel to Dublin at least once a month for business and i find it cheaper today than it has ever been. So much choice in that city. Dublin is one of the best value city breaks in Europe for sure.

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  • was in cork for the weekend to see the coronas the other week.had a great time and was alot less exspenive than i thought it would have been could prob compete with most european city breaks.i live in the north by the way

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  • There’s nothing major to attract families from abroad to Ireland… no mosney, no themeparks! The u.k has loads for kids. In saying that I do holiday at home but would love more choice.

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  • fewer getting married = fewer stag parties.

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  • I can get a week in Turkey for the same price as a long weekend here!!!!

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  • The British have copped on to us. Bad weather, high prices, dirty streets full of thugs, drugs and violence. nWho’d blame them?

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  • I meet very many English visitors daily, and not once have they ever complained about Dublin, in fact all they have to say are good things, and what might surprise everyone further is the fact that it’s the friendly nature of the people that is a stand out feature…

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  • Went to Dublin a month ago and stayed in a popular hotel off the m50. 5.20 for a pint of Heineken. Rip off republic. People haven’t the money and need bargains.

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  • Irish people do a great job in beating yourselves up and talking yourselves down. So negative. If that is what you think of your country then really the tourists will stay away.

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  • But wait! Didn’t we spend €20 million bringing the Queen over here and wasn’t that in turn going to bring UK tourists over here in droves. Oh well at least Enda and the social climbers got to get their picture’s in VIP and the newspapers anyway.

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    • They lied, its what they always do.

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    • Re-read the article. “The larger decline in visits from Great Britain could be explained in part by Queen Elizabeth II’s visit last year as the number travelling to Ireland around that time increased dramatically. This year’s figure is still greater than what was seen in 2010.”

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    • Niall, the headline reads “Fewer people from Great Britain visiting Ireland”. I’ve had a brief look over the figures and the Tourism Ireland website and unless I’m mistaken, nowhere does anybody make any reference to the Queens visit. I am assuming the Sinead O’Carroll inserted that piece and if that is the case I was wondering how she arrived at that presumption and what evidence there is to back it up. How do we know that the extra 42,000 UK visitors didn’t come over for St Patrick’s Day or Easter? Is it plausible that 42,000 people travelled to Ireland just to see the Queen? Were there other events during those 3 months that might have brought in the extra visitors such as concerts, sporting events or conferences.

      Basically what I am saying is that to assert that the extra tourist numbers came here because of the Royal visit is without foundation. Given that Kenny, Varadker and the rest of their curtseying cronies insisted that the €20 million visit would provide a “massive” boost for tourism a 5.7% drop is exactly that, a drop.

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  • eimsley 30/06/12 #

    Plenty of money in uk! Maybe they don’t want to listen to all the moaning and banging on about the recession and banks etc… I know i’m sick of it!

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  • I think it’s worth remembering the shocking weather both countries have had since Feb (although it seems to have been raining forever). With all the non-stop rain, as others have mentioned, I imagine people have just wanted to head for some sun. While I think of it, I wonder if numbers from Ireland to the UK are down also?

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  • The tourism authorities are stressing our “shared heritage” with Britain…

    whereas when the British come they flock in huge numbers to the Kilmainham Gaol Museum (which had to turn away 3,000 visitors at Easter because of cutbacks and refusal of the Department to allow them to take on even temporary staff!)

    Marketing Ireland as really-just-like-Britain is mad. If they want something really like Britain, British tourists can go to Britain, and not have the inconvenience of a plane or boat journey, different currency, different jurisdiction, etc. Our best marketing tool is our difference, and especially our narrative.

    Our second best marketing tool should be courteous, kind and helpful people, which does seem to be returning after the boorish fashion of the Celtic Tabby years.

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  • Why come here when you can get good weather and Sterling-Euro exchange rates on the continent

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  • No wants to come to our lovely little island cause it’s 2 expensive weather is shite every week ,prices will have to come d in price to get more visitors …

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  • mel 29/06/12 #

    Just goes to show that Board Failte and the other quangos r a complete waste of money

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  • Elrat 29/06/12 #

    Dublin is one big cess pit anyway.

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  • The Irish Open being held in the UK doesn’t help.

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    • Conor. Time to go back to your lair.

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    • Conor, may i constructively point out that there will be more foreign tourists travelling around Ireland as a direct result of the Irish Open being played in the North this year than typically with he Irish Open. If you read any of the golfing web-sites, the North is getting as lot of positive attention from around teh world due to our guys having won so many Majors in the last 15 months. The North may be hosting the British Open next year brining 30,000 foreign visitors to Ireland. If you do not see this as a major positive for the whole Island, that is your view. The rest of the Island is extremely happy about it all.

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    • @cal1 Mooney, the majority of golf tourists visiting the Irish Open in the UK part of the Island will spend 1 week on the island and then depart. nThat week is critical to the spin off spend from these tourists to the local economy where the venue is located. nA Percentage of golf visitors may choose to stay and do your anticipated tour of the Island. However, the main event is outside our jurisdiction and the IRISH open benefits the BRITISH economy and exchequer enormously.nThe Southern economy will benefit from the crumbs and left overs.nI doubt numbers of visitors to the Irish Open would drop if the venue was somewhere down South. The benefit to our economy of having the venue down south would be enormous. nFair enough to stage the British Open in the north. Any chance they’d stage it down south?n

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    • Conor, if the North does a good job hosting it next year, who knows, the British may actually allow the 26 counties host part of it the following year. I don’t know if you know this, The British Open is hosted over 2 courses, not just one course. Maybe, they would be ‘open’ excuse the pun to allowing the South to host part of it also. What we don’t need are people trying to draw imaginary boundaries where none exist. There are many people who will visit the Open this year from the US, and its incredulous to believe they will spend their entire holiday around one town, or even one county on the Island. Think about it! And next year, up to 30,000 foreign visitors coming over.
      We should be thanking and praising the Island of Ireland Major winners who have made the Irish open a relevant tournament again. There are 4 major winners taking part in the irish open this year. We have never had so many Major winners take part before. Get behind them, and acknowledge their contribution for putting the Island forward in a good light, instead of sniping about where the tournament is taking place this year.

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    • Be a good lad Conor and get back in your box.

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  • Mainly due to the fact that we are still rip off Ireland

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  • Well now, we know the queen came over…and all her staff and minders….hmmm now who else has been over?…Let’s ask Michael O’Leary…

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  • WELFARE tourism is down. It’s the welfare tourism that’s down. Tell them Joan. Tell them all tomorrow Joan.

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  • No one wants to go on holiday in a country that they think will go belly up at any moment. They might get stuck and have trouble getting home.

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  • Ah well the Roma still love us coming back from Hungary the plane had 30% of Roma and all had a big smile on their face.

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