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Dublin: 15 °C Saturday 25 May, 2013

Consumers turning to discount shops and own brands for groceries

Latest Kantar figures show strong growth for Tesco in last quarter, while Aldi and Lidl are increasing their market share.

Image: Photocall Ireland

NEW FIGURES on Ireland’s grocery market show that stores’ own brands and discount retailers are capturing a bigger share of the market.

Figures released by Kantar Worldpanel in Ireland for the quarter ending on 5 August show that overall the Irish grocery market has fallen by 0.9 per cent since the same period of last year.

Tesco and Dunnes have held on to their top one and two positions, with 28.8 per cent (up 0.4 per cent) and 21.6 per cent (up 3 per cent) market share respectively.

Meanwhile, discount retailers Aldi and Lidl now account for 12.4 per cent of the total market. Aldi’s share increased by more than a quarter to 5.7 per cent for this period of 2012, while Lidl grew by 2.2 per cent to 6.7 per cent.

Superquinn’s share dropped from 6 per cent to 5.5 per cent over the year, and Supervalu’s share grew slightly to 19.6 per cent.

Kantar Worldpanel commercial director David Berry said that Tesco’s strong performance over the year was “fuelled in part by a rise in a ‘little and often’ approach to shopping which is driving customers through the doors more regularly”.

“The economic imperative to reduce waste has led to an extra 3.9 million shopping trips over the latest quarter when compared to last year,” he added, “although the challenge for the market is that each trip has reduced in value by over €1.”

Kantar’s figures are based on the grocery purchasing habits of 3,000 households around the country.

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Comments (88 Comments)

  • Great to see the snobbery that once existed is now gone. Almost. Lidl and Aldi are great places to shop. Our grocery bill has halved by going to Lidl and Aldi

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  • Nappy 21/08/12 #

    I even find tescos expensive when I shop in lidl I find a massive difference in price and basket has Double amount of food in it

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    • Tesco is expensive, it’s nothing new I’m afraid.
      Only if you go for sales /double pack, reduced items you are able to achieve better value than Aldi / Lidl.
      But that way they make you buy things not that you want, but things they want you to buy.
      What I find annyoing is that HUGE tesco shop close to me does not even have decent bakery, limited choice and hardly ever fresh later than in the very morning.
      Much better stuff in Dunnes, Super Quinn and recently Lidl.

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  • Smart move for Lidl’s to put bakery into their shops, I find myself much more often there since they did that.
    Nice seed bread and some lovely pastries there for quite decent price.

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  • P.S. I’d love to keep profit in Ireland by shopping with Dunnes, but repatriation of profits to the UK, Germany or other countries cannot be of concern right now. Survival, economically is y priority at the moment..

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    • True, but I think most of the meat, dairy and veg in aldi is Irish produce, so its not all bad news. Most Irish stuff here than other retailers, esp tesco.

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    • Correct, but even German owned chains (Aldi, Lidl..) source most stuff they sell here locally. It’s too big cost to import from Germany, etc. wouldn’t make any sense. Some food they have is imported and so it is in any other chain, even Irish chain. I honestly don’t think any of those big companies irish or non -Irish cares if they support local economy, this is just bull…. to print on their leaflets. Reality is they would always go where is cheaper / logistically easier.

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    • The butchers counter in my local supervalu is brilliant. The quality of the meat and fish is excellent

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    • Its pleasantly surprising how much Irish produce is available in Aldi, its a big factor in why I swapped to shop there after becoming revolted by the stories of the ‘big three’ and how they treat local suppliers. In tandem with the ‘Value for Money’ articles in the Irish Times regularly coming out with Aldi products on top for quality and price I decided to give it a try and haven’t looked back since. Just look at the Blas na hEireann awards for quality irish food – Aldi have more winning products from their suppliers than any other supermarket. All the fresh produce is labelled for origin and it just takes paying attention to select the locally grown stuff.

      Its not only about the retailers bottom line profits, food grown and produced in our own country creates jobs and when suppliers have to fight questionable practises and bullying by the ‘big’ supermarkets (90days credit terms on fresh produce… really?! Huge fees to have them grace their shelves with your product?) which stifles their ability to grow, its a lifeline for some of the artisan suppliers to have a nationwide network of retailers to stock their produce. The Select range in Aldi is fantastic, and keeps my nationalist conscience, my budget and my little foody heart happy.

      http://www.aldi.ie/ie/html/product_range/best_of_ireland.htm

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  • Nappy 21/08/12 #

    iceland in jervis shopping centre if ya really want to eat crap food

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  • Mike 21/08/12 #

    100% Aldi where we live, we wouldn’t be without it, no rip off there unlike our own retailers who rip you offf with a smile and a do come back again!

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  • Mark 21/08/12 #

    Aldi and lidl are great value alright but you’ll never beat a good Superquinn sausage!

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  • Its good to see Aldi and Lidl are increasing their market share, have been shopping in them for years and my shopping bills have almost halved compared to Tesco and Dunnes, I find it hard to understand why some folk still shop in Dunnes and worse still rip off Tesco.

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  • Dunnes’ prices regularly don’t match with offers on display, and the fruit and veg dept is usually half empty. Also less than half the checkouts are in use most of the time, even when the place is mobbed, which is why I don’t go there anymore. The one in Limerick city centre anyway.

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  • Yes.. Tescos & Supervalu are rip offs.. I shop between my local Centra & Londis and always find a bargain, in Aldis & Lidl’s too…it’s all about surviving and having more than a penny in your pocket at the end of the week..

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    • Centra is good value? How long did I sleep?

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    • Centra, Londis, Spar… no way they are the cheapest, but what they often do is some good price on selected products. If you buy food for 1 week, big basket, I can’t see a way you buy cheaper there. But if you drop in after work to pickup couple things then yes you may be able to even save a bit for same / similar product bought in big supermarket – depends on what they have on that day, etc. And let’s be honest, they are handy for small shopping, snack, newspaper, etc. I’m sick of the thought of getting into huge supermarket, 2 mile in store walk and 10 mins queuing to get milk lol.

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  • Stop the price matching.

    Bring in some proper competition, Asda would be nice.

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  • I’ve become a shopping butterfly…..Tesco/dunnes for some own brand stuff, superquinn for sausages and fresh bread, Lidl/aldi for main shop and anyone in north Dublin/ north county should try the Dublin meat company. They do a weekly special for 20€, this week it’s ham fillet, pork chops, lamb chops and mince beef. If you sign up they’ll txt you what’s on every week. No obligation to buy either….

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    • If you like meat and don’t mind trying new recipes, these type of butcher’s offers are great. Some farmers/distributes do the same with veg, you get a big box with whatever’s seasonal for a fixed price. It’s also worth going in with three other families and buying a whole cow/pig, the farmer will probably organise the animal to be butchered, and they’ll make sausages from the scrapings if you want. You’d need a deep freeze though.

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    • Eimear,are you Conor Pope in disguise?

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  • I try to buy local produce – foodmiles and all that. Have to say that the local Lidl fruit & veg is exceptionally good though. I wish there were proper weekly street markets *sigh*

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  • Resel 21/08/12 #

    Huh. Don’t know how this happened. Oh well… At least I got my point across. Stupid phone.

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  • We have a farmers market near us here in North London, everything is fresh & really inexpensive..
    I went to Ireland recently and my Sister still shops at supervalue, I was astounded by the prices being so high, she will not shop in Aldi’s and it’s much nearer where her weekly shop would be half the price… Can’t understand the logic, maybe it’s out of loyalty..

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  • Aldi and lidl take the hit on loss leaders, tesco and dunnes pass it on to the suppliers. Just so you know. (dont know about the rest)

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  • I am curious to know if anyone else has noticed an increase in the price of potatoes? It may be that I am limited to tesco- but I went to get a bag of spuds (7.5kg) and they have jumped in price from less than €5 to €8.50! I often notice tesco doing this type of crap with their products- its frustrating when you’re budgeting, and then find out that whilst they may have ‘priced matched’ or decreased the price of some items, the price of other items seems to jump at an unrealistic level!

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  • One of the reasons I dislike Tesco is the levels of manipulation. They’re on one hand highly developed as a marketing tool but on the other hand a bit amateurly Pavlovian. There appears a greater attempt on Tesco’s part to ‘mould the market’ as opposed to responding to need. Advertising creates a desire/need and the retailer responds accordingly. Too much of the recent holistic approach makes me think of Orwell. Tesco appears to adopt a proprietorial attitude to it’s customers which their competitors display to a lesser observable degree. Sorry, couldn’t think of a good egg joke.

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  • We live near the border and shop in Craigavon: the biggest Tesco on the island.
    Compared to the Tesco in the republic we save at least one third and that is with the high sterling.
    For a family of 5 it makes such a difference!
    For fresh vege and fruit we go to Lidl, but we avoid other shops s much as possible.

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  • @Damocle, agreed , I do actually make an excellent curry , but these tins were for convenience when too busy to cook for myself, but god almighty , these were beyond belief.

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    • Damocles 21/08/12 #

      If you want decent tinned curry type foods get yourself out to Aroma Foods in Clondalkin.

      Generally a good bet to buy a massive bag of rice while you’re there to save money, should last you at least a year.

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  • Resel 21/08/12 #

    The way to benefit the most is to go to each supermarket once per month. Tesco week 1, aldi week 2, and so on.
    Buy a months supply. And buy the offers in bulk.

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  • Say all u want Tesco Exports 3 billion of Irish products to it’s core business in the uk and also around the world…does the rest of them …no. Tesco does more for the Irish economy than all the rest combined…every little helps :)

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    • It’s more like €705million in 2010, which is excellent.

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    • your fairly pullin 3billion out of somewhere dark. But none the less fair play to them and the likes of McDonalds. I’m pretty sure Musgrave does its fair share of exporting to its Spanish stores..

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    • While Tesco annoy me at times it can’t be ignored that they do stock a vast amount of Irish produce. Take their own brand milk for example which is something like 90c and it supports the national dairy council i.e. Irish dairy farmers. Yet the so called Irish Dunnes Stores and Superquinn own brand milk doesn’t support Irish dairy farmers as it hasn’t got the NDC logo on it – If it doesn’t have that then it’s not Irish milk your drinking. The little shamrock sign superquinn use on their milk is deceiving – It means the milk could have been packaged in Ireland but certainly wasn’t produced here! I was also shocked to notice that Superquinns famous sausagaes don’t have the bord bia quality assurance mark on them – again their not irish. People need to be careful to take note of little thinks like that – there’s a lot of snobbery towards Tescos but where else provides cheap Irish made own brand products.

      Regards Aldi and Lidle being cheaper for stuff, I think there’s a select few things that can be cheaper like washing up stuff and they do affordable fish that tastes good unlike the Tesco one, however if your lucky to have a big Tescos beside you then often they’ve loads of products of a similar price – you just need to search down on the bottom shelf and not pick up what’s at eye level. I go around the supermarket with a calculator most times to keep my spending in check and I would say that everytime Tesco, Aldi and Lidle come out on top for me. But then a massive amount depends on what you buy! The healthier your basket the easier it is to buy cheap!

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    • Supervalu Tramore The best…

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    • @poppysmith- some food for thought there (pun intended), but completely disagree with your last sentence.

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    • @Timmy..What? “The healthier your basket the easier it is to buy cheap” – I’m curious as to why you’d disagree with that – fresh fruit and veg is cheap – bag of carrots in Tesco’s 99c, Mushrooms 99c/sometimes 79c, lettuce, peppers, onions – all cheap. Tin of chopped tomatoes 49c – used to make any tomato based sauce (spag bol, chille, lasagna, faitis) instead of using the more expensive and less healthier jar options which can cost a fortune. Spices and seasoning to make the sauces is a little more ‘pricey’ at 1-2 euro but they’l last for ages. Low cal spray oil – again cheaper than regular oil, does exactly the same thing but for a fraction of the cals and the price – I could go on and on! Healthier food is so much cheaper, as is making your own sauces ect which is actually a lot easier than people realise! I don’t see a massive variation between Tesco, Aldi and Lidle because the foods I buy tend to be the same price in all stores – meat and fish are the only things I tend to look out for deals on

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    • @poppysmith- what i meant was buying fresh fruit and veg in irish supermarkets is not cheap compared to other countries. i agree that making your own food from scratch is infinitely better than consuming cook from frozen microwave s***e. you can make an infinite number of things if you have a couple of cans of tomatoes and some fresh veg.

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  • Me and my missus were spending far too much on shopping. Now we do our weekly shop in supervalu and the amount of money we’ve saved is incredible. No more dunnes or Tesco for us.

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  • I’ll make a note of that , thanks.

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  • As cheap and convenient as they are. The quality and service (not to mention locally owned and operated) independent bakeries, butchers and produce shops, I find, are still the better choice. I only shop at the larger brand grocers for key items (mayonaise, ketchup, etc). And for werkly sales items. They can’t compare price wise with the smaller, independeny produce stores. Or meat butchers for that matter. Bakeries can be more pricy, but the quality, and lack of additives in their products can more than make up the difference.

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  • @ fizi & Paul … Yes I know what you mean about Londis/centra but sometimes they have special offers and i try to look out for them and shop local when I can…

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  • I get my fruit and veg delivered by a local guy who has started up his own business after being made redundant. He also delivers milk, eggs and sour dough bread. All local and all very reasonable. Also stop off in my local butchers about twice a week (luckily for me, he stays open until 7pm). So I rarely hit the supermarket, about once a month for some toiletries, cleaning products and dry goods! So its Lidl or Aldi for me! It’s works out much cheaper and convenience for me since I don’t have a car!

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  • Resel 21/08/12 #

    (“,)

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  • The increase in market share of entities like tesco and lidl does little to protect Ireland from food chain supply collapse…the threat of which is on the increase as a result of climate change…They also undermine Ireland’s ability to self sustain as low prices create a race to the bottom with tesco etc not caring where the food comes from once it’s cheap…this pushes local producers out of the market and they invariably turn to more profitable enterprises like producing animal feeds…all fine provided the system keeps ticking along…

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  • Resel 21/08/12 #

    The way to benefit the most is to go to each supermarket once per month. Tesco week 1, aldi week 2, and so on.
    Buy a months supply. And buy the offers in bulk.

    Reply
  • Dmc 21/08/12 #

    Ill never forgot buying eggs in Lidl and they all started to smash in my hand as I took them out of the box. Quality or what? This was a few years ago so perhaps it was just a bad batch

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  • I recently went to “one of the other two ” supermarkets to buy some food , and not only was there a very limited assortment of food on display , I purchased some tins of stew and curry which turned out to be pure muck, no meat whatsoever , a few pieces of , I suppose , vegetables , and totally tasteless, apart from the curry which tasted so vile that I threw it out. never again.
    perhaps there is a small saving to be made , but when the finished product is put on the table ,forget it

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  • Resel 21/08/12 #

    The way to benefit the most is to go to each supermarket once per month. Tesco week 1, aldi week 2, and so on.
    Buy a months supply. And buy the offers in bulk.

    Reply

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