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Dublin: 12 °C Wednesday 22 October, 2014

#Branding

# branding - Tuesday 22 July, 2014

From TheJournal.ie Opinion: My son is a little boy who happens to like pink… isn’t that allowed? Taboo

Opinion: My son is a little boy who happens to like pink… isn’t that allowed?

“It’s not fair Mama, why do only girls get sparkly things?”

# branding - Saturday 21 December, 2013

From TheJournal.ie Mandela’s name will live on – but will it be commercialised? Branding

Mandela’s name will live on – but will it be commercialised?

As South Africa settled into first week after Madiba’s funeral, fears grow that his legacy might be exploited.

# branding - Sunday 27 October, 2013

The 10 simplest brands in the world…

…And why that simplicity is one factor in their success.

# branding - Thursday 24 October, 2013

Starbucks want to take over the world – with tea Tea Party This post contains a poll

Starbucks want to take over the world – with tea

CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?

# branding - Sunday 4 August, 2013

Meet the small Indian recycler in trademark war with Gap Mind The Gap This post contains images

Meet the small Indian recycler in trademark war with Gap

Green the Gap has three stores in India and sells home decor and accessories made out of waste. Gap has asked them to change their brand.

# branding - Saturday 27 July, 2013

From TheJournal.ie Column: Does celebrity marketing actually work? Opinion

Column: Does celebrity marketing actually work?

Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?

# branding - Saturday 1 June, 2013

From TheJournal.ie Alan Shatter ‘humbled’, HSE versus the China baby video: The week’s news skewed Not The News

Alan Shatter ‘humbled’, HSE versus the China baby video: The week’s news skewed

Breaking via The Mire wire: HSE officials too busy watching video of Chinese baby to appear on Prime Time, and parents using clothes recycling containers to mind children…

# branding - Friday 8 February, 2013

From TheJournal.ie What do you make of the new Iarnród Éireann logo? Ta-da! This post contains a poll

What do you make of the new Iarnród Éireann logo?

It’s different… ish.

# branding - Friday 4 January, 2013

From The Daily Edge George Lucas, this has to stop Luke Clotheswasher

George Lucas, this has to stop

Great drying out there in space.

# branding - Thursday 20 December, 2012

What’s the difference between Coke and Pepsi?

Is it taste, ingredients or… branding?

From TheJournal.ie Irish smokers start at lower age than any other EU country Advertising

Irish smokers start at lower age than any other EU country

A new report from the European Commission showed that 51 per cent of people in Europe have never smoked and one fifth have given up.

# branding - Wednesday 3 October, 2012

From TheJournal.ie New reforms for taxi sector announced Taxis

New reforms for taxi sector announced

The moves include new branding, and a system to enable passengers make sure the appropriate driver is in the vehicle.

# branding - Tuesday 4 September, 2012

From TheJournal.ie Plain cigarette packets less appealing to female smokers – study Cigarette Branding

Plain cigarette packets less appealing to female smokers – study

A new study has shown that cigarette packaging has a direct impact on the choices of female smokers.

# branding - Friday 24 August, 2012

From TheJournal.ie US court upholds block on graphic cigarette warnings Cigarettes

US court upholds block on graphic cigarette warnings

The government can’t force tobacco companies to put graphic warnings on cigarette packets.

# branding - Sunday 19 August, 2012

GALLERY: 20 company logos from before they were famous

Some of the brands we think are slick now? Well, they used to be… a lot less slick.

# branding - Wednesday 6 June, 2012

Twitter has a new bird Flew The Nest This post contains videos

Twitter has a new bird

Twitter’s original bird has flown the nest but has been lovingly replaced by the folk at the micro-blogging site.

# branding - Monday 4 June, 2012

From TheJournal.ie Column: Children are conditioned from birth to develop ‘brand loyalty’ Opinion

Column: Children are conditioned from birth to develop ‘brand loyalty’

Family clinical psychotherapist Joanna Fortune says toys don’t just let children ‘play’ anymore – they are constantly selling to them…

# branding - Saturday 14 April, 2012

From TheJournal.ie Cigarette packets could be stripped of all branding in the UK Regulation

Cigarette packets could be stripped of all branding in the UK

The Health Secretary in the UK has said he wants to make smoking appear less attractive.

# branding - Friday 30 March, 2012

What do YOU think of the draft children’s ads code?

The Broadcasting Authority of Ireland wants to hear what the public think of proposed limits to how fatty, sugary and salty food and drink is targeted at children in ads.

# branding - Tuesday 31 January, 2012

From TheJournal.ie The Daily Fix: Tuesday Daily Fix This post contains videos

The Daily Fix: Tuesday

In tonight’s Fix: Latest on ‘SOPA Ireland’; radical changes for taxis; and who’s in trouble over Eye Of The Tiger?

# branding - Thursday 29 September, 2011

From The Score United named as the biggest brand in club football, ahead of Spanish giants Money Money

United named as the biggest brand in club football, ahead of Spanish giants

Manchester United’s brand has topped the £400m mark, making them the biggest commercial draw in European football.

# branding - Thursday 2 December, 2010

From The Daily Edge Andrex puppy loses job to computer-generated replacement Dog's Life

Andrex puppy loses job to computer-generated replacement

The much-loved puppy is out in the cold as toilet-tissue company choose to ‘refresh’ their brand.