# branding - Sunday 17 May, 2015
Tom O’Toole is bringing the One Difference brand to Ireland.
# branding - Monday 4 May, 2015
We talked to Innocent’s marketing guru about creating a great brand.
# branding - Saturday 25 April, 2015
We talk to one of the world’s greatest scriptwriting experts about how everyone should be able to spin a good yarn.
# branding - Saturday 14 March, 2015
# branding - Thursday 26 February, 2015
The club’s sponsor had replaced the Hillsborough eternal flame with coffee cups
# branding - Tuesday 17 February, 2015
# branding - Tuesday 22 July, 2014
“It’s not fair Mama, why do only girls get sparkly things?”
# branding - Saturday 21 December, 2013
As South Africa settled into first week after Madiba’s funeral, fears grow that his legacy might be exploited.
# branding - Sunday 27 October, 2013
…And why that simplicity is one factor in their success.
# branding - Thursday 24 October, 2013
CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?
# branding - Sunday 4 August, 2013
Green the Gap has three stores in India and sells home decor and accessories made out of waste. Gap has asked them to change their brand.
# branding - Saturday 27 July, 2013
Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?
# branding - Saturday 1 June, 2013
Breaking via The Mire wire: HSE officials too busy watching video of Chinese baby to appear on Prime Time, and parents using clothes recycling containers to mind children…
# branding - Friday 8 February, 2013
It’s different… ish.
# branding - Friday 4 January, 2013
Great drying out there in space.
# branding - Thursday 20 December, 2012
A new report from the European Commission showed that 51 per cent of people in Europe have never smoked and one fifth have given up.
# branding - Wednesday 3 October, 2012
The moves include new branding, and a system to enable passengers make sure the appropriate driver is in the vehicle.
# branding - Tuesday 4 September, 2012
A new study has shown that cigarette packaging has a direct impact on the choices of female smokers.
# branding - Friday 24 August, 2012
The government can’t force tobacco companies to put graphic warnings on cigarette packets.
# branding - Sunday 19 August, 2012
Some of the brands we think are slick now? Well, they used to be… a lot less slick.
# branding - Wednesday 6 June, 2012
Twitter’s original bird has flown the nest but has been lovingly replaced by the folk at the micro-blogging site.
# branding - Monday 4 June, 2012
Family clinical psychotherapist Joanna Fortune says toys don’t just let children ‘play’ anymore – they are constantly selling to them…
# branding - Saturday 14 April, 2012
The Health Secretary in the UK has said he wants to make smoking appear less attractive.
# branding - Friday 30 March, 2012
The Broadcasting Authority of Ireland wants to hear what the public think of proposed limits to how fatty, sugary and salty food and drink is targeted at children in ads.
# branding - Tuesday 31 January, 2012
In tonight’s Fix: Latest on ‘SOPA Ireland’; radical changes for taxis; and who’s in trouble over Eye Of The Tiger?
# branding - Thursday 29 September, 2011
Manchester United’s brand has topped the £400m mark, making them the biggest commercial draw in European football.
# branding - Thursday 2 December, 2010
The much-loved puppy is out in the cold as toilet-tissue company choose to ‘refresh’ their brand.