BOOJUM IS BEING sold, but the new owners are promising that it will mean more burritos for Irish customers.
The first Boojum opened in Belfast in 2007 and has since grown to five popular Mexican food-food stores across Ireland.
They’ve proved so popular that a partnership between Irish equity firm Renatus and two Belfast brothers have decided to buy out the brand.
The stores make a range of Mexican food but the classic burrito is still king. Even this week, TheDailyEdge.ie placed Boojum top of its list of the top 5 burritos in Dublin.
David and Andrew Maxwell are partnering up with Renatus to acquire Boojum and say that they plan to grow the business.
“We have ambitious expansion plans,” David says. “Our aim, in partnership with Renatus, is to preserve the great business that we are buying and build it to create many new jobs as we bring the Boojum experience to new communities.”
Renatus co-founder Mark Flood described Boojum as the “best Mexican food offering in Ireland” but the partners are staying tight-lipped about the value of the deal.
Rentaus says its usual investment is between €1 million- €3 million but given that this deal was a joint venture it’s likely that the value of the buyout is more. TheJournal.ie understands that the total price was less than €6 million.
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