APPLE HAS OVERTAKEN Google to become the world’s most valuable brand, according to the latest in a series of annual global studies.
Millward Brown’s BrandZ Rankings for 2011 show that the value of the Cupertino-based tech company grew by an estimated 84 per cent in the past twelve months, with the increased penetration of the iPhone and iPad driving its value to €106.3bn ($153.3bn).
That mammoth surge saw Apple overtake the longtime leader, search engine Google, whose value fell by around 2 per cent leaving it at €77.3bn.
IBM ranked third, with a value of just under €70bn, while McDonalds took fourth place ahead of Microsoft.
Apple’s continued spiralling value underlines the company’s revived fortunes of the last few years; FT reports that in the first BrandZ rankings, compiled in 2006, Apple’s brand value was around €11.3bn. Its value has increased by around 859 per cent in the intervening five years.
Apple’s brand value is almost half of its total market capitalisation, which stood at €221.4bn at the time of publication. Google’s valuation of €119.3bn was around 35 per cent higher than its brand value.
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