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Apple/YouTube

Watch: This Apple short was shot using only iPhones

The video celebrates the Mac’s 30th anniversary and all footage was shot in the one day.

APPLE CELEBRATED 30 YEARS of the Mac with, among other things, an interactive micro-site, but it took the company more than a week to show off its biggest tribute to the device.

Apple spent the day of the anniversary – 24 January – making a short movie. The company sent 15 camera crews to different locations around the world and captured over 70 hours of footage using the iPhone 5s.

So classrooms, robots, archaeological digs, snowboarding, fashion and research are covered in the 87 second video, all of which involve people using Mac products in some form.

The two caveats behind the video is that, as mentioned before, professional camera crews where using the iPhones and additional equipment was used to help out, but the production values help get the message across.

(Video: Apple/YouTube)

Although it’s not the first ad to be shot using an iPhone. That honour goes to Irish ad agency Rothco which created this ad for AIB using an iPhone 5 back in April 2013.

(Video: AIB Bank/YouTube)

Read: Taoiseach dismisses claims he makes specific deals with multinational companies >

Read: Apple awarded patent for solar-powered Macbook >

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15 Comments
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    Mute Mike
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    Jan 8th 2015, 5:21 PM

    The same newspaper that said a couple of years ago that Irish people catch pigeons on the street in traps to eat because of austerity.

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    Mute Elias Khoury
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    Jan 8th 2015, 6:17 PM

    Don’t we?

    42
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    Mute CitizenSmith©
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    Jan 8th 2015, 6:39 PM

    I catch mine in an net, Annette does some complaint though

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    Mute Jamie McCormack
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    Jan 9th 2015, 1:01 AM

    Best way to catch pigeons is to overfeed them with bread and after hours of this you can pounce on/capture loads of them. They will just eat and eat and get too heavy to fly away, the stupid things. Hoooo HOO HOO hoo hoooo

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    Mute Derek Mahon
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    Jan 8th 2015, 4:42 PM

    They mixed up Uzbekistan and Kyrgyzstan. It’s hardly a boneheaded mistake now.

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    Mute Prov. Shinnerbot
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    Jan 8th 2015, 5:02 PM

    I frequently see media referencing a fictitious place called “Northern” Ireland.

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    Mute Jason
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    Jan 8th 2015, 5:26 PM

    And the fictious notion that Dear Leader Gerry was a member of a terrorist organisation.

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    Mute Prov. Shinnerbot
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    Jan 8th 2015, 5:31 PM

    Exactly Jason… pure fiction spread by investigative journalists, former PIRA members, multiple security services and dogs on the street.

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    Mute Dermot Mc Loughlin
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    Jan 8th 2015, 6:21 PM

    Who do you guys reckon will win this year’s superbowl….the Packers are looking good and Rodgers is a top notch QB but I dunno if he has that long throw threat, of course the Patriots with Tom Brady are always a good bet and the Seahawks are looking good for back to back titles…..the Cowboys and the Broncos with Romo and Manning calling the plays can’t be easily dismissed….but I still think Romo will choke just like manning did last year….

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    Mute Dermot Mc Loughlin
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    Jan 8th 2015, 7:02 PM

    This is the “completely off topic” section….isn’t it?

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    Mute Prov. Shinnerbot
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    Jan 8th 2015, 7:07 PM

    I’ll be happy as long as New England don’t win.

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    Mute Dermot Mc Loughlin
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    Jan 8th 2015, 7:11 PM

    Hah!
    800 years….and stuff.

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    Mute Diarmuid
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    Jan 8th 2015, 4:59 PM

    No worries NYT.. Kyrzbekistan is in the next Bond movie.

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    Mute Andrew McQuillan
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    Jan 8th 2015, 5:57 PM

    You’re ones to talk.

    The Journal’s corrections log must be longer than the book of Kells.

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    Mute Elias Khoury
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    Jan 8th 2015, 6:20 PM

    Strange comparison. The Book of Kells is rather short.

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    Mute Dermot Mc Loughlin
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    Jan 8th 2015, 5:11 PM

    We’re gonna get them Muslamistanis.
    Now watch this drive…

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    Mute danielplainview
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    Jan 8th 2015, 4:47 PM

    Idiots! Such an obvious mistake.

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    Mute Thierry Ratt
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    Jan 8th 2015, 4:48 PM

    Some newspapers and media mention palestine but I can’t find it on google map

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    Mute Hevin Bear Kiggins
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    Jan 8th 2015, 5:05 PM

    You have to zoom in really close as it’s shrinking on a daily basis due to a country breaching international law.

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    Mute Thierry Ratt
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    Jan 8th 2015, 5:55 PM

    The word palestine does not exist on the google map

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    Mute Chris Linehan
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    Jan 8th 2015, 5:58 PM

    Wooooosh

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    Mute Elias Khoury
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    Jan 8th 2015, 6:14 PM

    Palestine has never, ever, existed as a state.

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    Mute shane murphy
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    Jan 8th 2015, 7:52 PM

    So what was it called before 1948 because thats when the jews started invading or was it 58 either way what was it called?

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    Mute Frank
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    Jan 8th 2015, 5:23 PM

    US mainstream media is responsible for making up a hell of a lot of stuff.

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    Mute Jason
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    Jan 8th 2015, 5:28 PM

    Yet you reference it when it suits your f8ckd up agenda.

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    Mute Frank
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    Jan 8th 2015, 5:54 PM

    You mean this their f8ckd up agendas.

    They cannot even get their act together with crisis actors,

    http://obama793.com/2015/01/08/crisis-actors-and-their-doubles/

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    Mute Elias Khoury
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    Jan 8th 2015, 6:18 PM

    Whereas the state-controlled Iranian propaganda press that Frank is forever citing for his “facts” never makes anything up. Yeah right :-)

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    Mute Frank
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    Jan 8th 2015, 6:48 PM

    There is certainly more credibility in Iranian Press concerning Israel’s ongoing atrocities on Palestinian.

    No mention of this in today;s western mainstream Media.

    http://www.presstv.ir/Detail/2015/01/08/392212/Gazans-lack-shelter-from-brutal-cold

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    Mute Paddy
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    Jan 8th 2015, 7:15 PM

    And in the very next story, thejournal refers to randalstown as ‘ranadalstown’. Good job!

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    Mute Denis Maher
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    Jan 8th 2015, 5:00 PM

    So what, its not such a big deal for a country whose previous president once said ” most of our imports come from abroad” they are not really at the races when it comes to geography with the exception of their military machine. And the people of Kyrgyzstan are not minded to change anything I’m sure.

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    Mute George Grey
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    Jan 8th 2015, 6:26 PM

    Since when does a typo error merit an article?

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    Mute John Judd
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    Jan 8th 2015, 5:54 PM

    They have also been caught out making up news stories too ! Check out NYT on ebola via youtube interesting video concerning the NYT !

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    Mute Stephen Small
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    Jan 8th 2015, 7:08 PM

    Durka durka, Islamic Jihad.

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    Mute Peter M Buchanan
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    Jan 8th 2015, 5:06 PM

    A paragon of truth…. not NYT…it is a leftist rag

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